Rowntree's Fruit Gums
Encyclopedia
Rowntree's Fruit Gums are circular sweets formerly made by Rowntree's
, who were later acquired by Nestlé
. They appear in different colours, each with a different flavour: strawberry, orange, lemon, blackcurrant and lime. They are primarily composed of glucose syrup
and fruit
juices and are as a result similar to wine gums. In addition to the traditional roll packaging, they come in a larger volume box, that contains the sweets in the shape of the fruit or part of the fruit that the flavour represents. Originally the purple fruit gums were blueberry, but this changed to blackcurrant in the 1990s.
An advertising campaign for the gums that ran for three years from 1958 included the slogan "Don't Forget The Fruit Gums, Mum" invented by the copywriter Roger Musgrave [1929-2007].
Rowntree's
Rowntree's was a confectionery business based in York, England. It is now a historic brand owned by Nestlé, used to market a range of fruit gums and pastilles formerly owned by Rowntree's. Following a merger with John Mackintosh & Co., the Company became known as Rowntree Mackintosh, was listed on...
, who were later acquired by Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
. They appear in different colours, each with a different flavour: strawberry, orange, lemon, blackcurrant and lime. They are primarily composed of glucose syrup
Glucose syrup
Glucose syrup is a food syrup, made from the hydrolysis of starch. Maize is commonly used as the source of the starch in the USA, in which case the syrup is called "corn syrup", but glucose syrup is also made from other starch crops, including potatoes, wheat, barley, rice and cassavap.21...
and fruit
Fruit
In broad terms, a fruit is a structure of a plant that contains its seeds.The term has different meanings dependent on context. In non-technical usage, such as food preparation, fruit normally means the fleshy seed-associated structures of certain plants that are sweet and edible in the raw state,...
juices and are as a result similar to wine gums. In addition to the traditional roll packaging, they come in a larger volume box, that contains the sweets in the shape of the fruit or part of the fruit that the flavour represents. Originally the purple fruit gums were blueberry, but this changed to blackcurrant in the 1990s.
An advertising campaign for the gums that ran for three years from 1958 included the slogan "Don't Forget The Fruit Gums, Mum" invented by the copywriter Roger Musgrave [1929-2007].