Roone Arledge
Encyclopedia
Roone Pickney Arledge, Jr. (July 8, 1931 – December 5, 2002) was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 sports broadcasting pioneer (Father of Monday Night Football) who was chairman of ABC News
ABC News
ABC News is the news gathering and broadcasting division of American broadcast television network ABC, a subsidiary of The Walt Disney Company...

 from 1977 until several years before his death, and a key part of the company's rise to competition with the two other main television networks, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 and CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

, in the 1960s, '70s, and '80s.

Early life

Arledge was born the son of a North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...

 lawyer, mother Gertrude, from Polk County NC, who moved to New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 in search of opportunity. Arledge attended Wellington C. Mepham High School
Wellington C. Mepham High School
Wellington C. Mepham High School is a high school located on a campus in Bellmore, New York. It is the oldest of three high schools in the Bellmore-Merrick Central High School District...

 on Long Island
Long Island
Long Island is an island located in the southeast part of the U.S. state of New York, just east of Manhattan. Stretching northeast into the Atlantic Ocean, Long Island contains four counties, two of which are boroughs of New York City , and two of which are mainly suburban...

 where he wrestled and played baseball.

Upon graduation, he decided that sportswriting was what he wanted to do in life, and applied to Columbia University
Columbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...

. There, he discovered that Columbia's journalism program was a graduate program, not an undergraduate one. Even so, Arledge liked what he saw and enrolled in a liberal-arts program. He also served as President of the Omega Chapter of the fraternity of Phi Gamma Delta
Phi Gamma Delta
The international fraternity of Phi Gamma Delta is a collegiate social fraternity with 120 chapters and 18 colonies across the United States and Canada. It was founded at Jefferson College, Pennsylvania, in 1848, and its headquarters are located in Lexington, Kentucky, USA...

. His classmates included Max Frankel
Max Frankel
Max Frankel is a Pulitzer Prize-winning journalist.Frankel came to the United States in 1940. He attended Columbia College and began part-time work for The New York Times in his sophomore year. He received his B.A. degree in 1952 and an M.A. in American government from Columbia in 1953.He joined...

, who would eventually win a Pulitzer Prize
Pulitzer Prize
The Pulitzer Prize is a U.S. award for achievements in newspaper and online journalism, literature and musical composition. It was established by American publisher Joseph Pulitzer and is administered by Columbia University in New York City...

 in 1973 for his work as editorial page editor of the New York Times; Larry Grossman
Larry Grossman
Lawrence "Larry" Sheldon Grossman was a politician in Ontario, Canada.-Early years:Born in Toronto, Grossman was the son of Allan Grossman, who had represented a downtown Toronto riding in the Legislative Assembly of Ontario for twenty years after defeating Ontario's last Communist Member of...

, who became president of the Public Broadcasting Service
Public Broadcasting Service
The Public Broadcasting Service is an American non-profit public broadcasting television network with 354 member TV stations in the United States which hold collective ownership. Its headquarters is in Arlington, Virginia....

 in 1976 and later went on to head NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 News; and Richard Wald, another president of NBC News that Arledge would later persuade to come over to ABC News as a senior vice-president.

After receiving a bachelor's degree in 1952, Arledge enrolled in graduate studies at Columbia's School of International Public Affairs. Restless with graduate studies, he went looking for a job where he could use his college degree and obtained an entry-level job at the DuMont Television Network
DuMont Television Network
The DuMont Television Network, also known as the DuMont Network, DuMont, Du Mont, or Dumont was one of the world's pioneer commercial television networks, rivalling NBC for the distinction of being first overall. It began operation in the United States in 1946. It was owned by DuMont...

. Military service intervened, and after Arledge's discharge, he learned the network had folded and he had no job to return to.

Career

Contacts he made at DuMont paid off with a stage manager's job at NBC's New York City station, WRCA (later WNBC). One of his assignments there was to help produce a children's puppet show hosted by Shari Lewis
Shari Lewis
Shari Lewis was an American ventriloquist, puppeteer, and children's television show host, most popular during the 1960s and 1990s...

. In 1958, the program won a New York City Emmy award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...

.

Even with that success, Arledge wanted to tinker with programming ideas. Using the avante-garde magazine Playboy
Playboy
Playboy is an American men's magazine that features photographs of nude women as well as journalism and fiction. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. The magazine has grown into Playboy Enterprises, Inc., with...

as his model, Arledge convinced his superiors at WRCA to let him film a pilot of a show he called "For Men Only." While his superiors liked the pilot, they told him WRCA couldn't find a place in the programming schedule for it. But the WRCA weatherman, Pat Hernon, who hosted the pilot episode of "For Men Only", began showing the kinescope
Kinescope
Kinescope , shortened to kine , also known as telerecording in Britain, is a recording of a television program made by filming the picture from a video monitor...

 to people around New York City who might want the program. One of them was a former account executive at the ad agency Dancer Fitzgerald Sample
Dancer Fitzgerald Sample
Dancer Fitzgerald Sample was a top tier Madison Avenue advertising agency during the 20th century originally founded in Chicago in 1923. It was acquired and merged into the Saatchi & Saatchi network in the 1980s.-History:...

, Edgar J. Scherick
Edgar J. Scherick
Edgar J. Scherick was one of the most prolific producers of television miniseries, made-for-television films, and theatrical motion pictures.-Life and career:...

, who as far as Hernon knew, was doing something at ABC.

Assistant Producer

Scherick had joined the fledgling ABC television network when he persuaded it to purchase Sports Programs, Inc. Scherick had formed this company after leaving CBS
CBS Sports
CBS Sports is a division of CBS Broadcasting which airs sporting events on the American television network. Its headquarters are in the CBS Building on West 52nd Street in midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on West 57th Street.CBS...

 when the network would not make him the head of sports programming, choosing instead William C. McPhail, a former baseball public-relations agent. Before ABC Sports even became a formal division of the network, Scherick and ABC programming chief Tom Moore pulled off many programming deals involving the most popular American sporting events.

While Scherick wasn't interested in "For Men Only," he recognized the talent Arledge had. Arledge realized ABC was the organization he was looking to join. The lack of a formal organization would offer him the opportunity to claim real power when the network matured. So, he signed on with Scherick as an assistant producer.

Several months before ABC began broadcasting NCAA college football games, Arledge sent Scherick a remarkable memo, filled with youthful exuberance, and television production concepts which sports broadcasts have adhered to since. Previously, network sporting broadcasts had consisted of simple set-ups and focused on the game itself. The genius of Arledge in this memo was not that he offered another way to broadcast the game to the sports fan. The genius was to recognize television had to take the sports fan to the game. In addition, Arledge was intelligent enough to realize that the broadcasts needed to attract, and hold the attention of women viewers. At age 29 on September 17, 1960 he put his vision into reality with ABC's first NCAA college football broadcast from Birmingham, Alabama, between Alabama Crimson Tide and the Georgia Bulldogs won by Alabama, 21–6. Sports broadcasting has not been the same since.

Flying high

Despite the production values he brought to NCAA college football, Scherick wanted low-budget (as in inexpensive broadcasting rights) sports programming that could attract and retain an audience. He hit upon the idea of broadcasting track and field events sponsored by the Amateur Athletic Union
Amateur Athletic Union
The Amateur Athletic Union is one of the largest non-profit volunteer sports organizations in the United States. A multi-sport organization, the AAU is dedicated exclusively to the promotion and development of amateur sports and physical fitness programs.-History:The AAU was founded in 1888 to...

. While Americans were not exactly fans of track and field events, Scherick figured Americans understood games.

So in January 1961, Scherick called Arledge into his office, and asked him to attend the annual AAU board of governors meeting. While he was shaking hands, Scherick said, if the mood seemed right, might he cut a deal to broadcast AAU events on ABC? It seemed a tall assignment, but as Scherick said years later, "Roone was a gentile and I was not." Arledge came back with a deal for ABC to broadcast all AAU events for $50,000 a year.

Next, Scherick and Arledge divided up their NCAA college football sponsor list. They then telephoned their sponsors and said in so many words, "Advertise on our new sports show coming up in April, or forget about buying commercials on NCAA college football this fall." The two persuaded enough sponsors to advertise, though it took them to the last day of a deadline imposed by ABC programming to do it.

Wide World of Sports
Wide World of Sports (US TV series)
ABC's Wide World of Sports is a sports anthology series on American television that ran from 1961 to 1998 and was originally hosted by Jim McKay. The title continued to be used for general sports programs until 2006...

suited Scherick's plans exactly. By exploiting the speed of jet transportation and flexibility of videotape, Scherick was able to undercut NBC and CBS's advantages in broadcasting live sporting events. In that era, with communications nowhere near as universal as they are today, ABC was able to safely record events on videotape for later broadcast without worrying about an audience finding out the results.

Arledge, his colleague Chuck Howard
Chuck Howard
Charles Howard was an American television executive, and a pioneer in television sports broadcasting.-Early life and career:Howard was born in 1933. He graduated from Duke University in 1955, where he was a member of the Beta Theta Pi fraternity....

, and Jim McKay
Jim McKay
James Kenneth McManus , better known by his professional name of Jim McKay, was an American television sports journalist....

 (who left CBS for this opportunity) made up the show on a week-by-week basis the first year it was broadcast. Arledge had a genius for the dramatic story line that unfolded in the course of a game or event. McKay's honest curiosity and reporter's bluntness gave the show an emotional appeal which attracted viewers who might not otherwise watch a sporting event.

But more importantly from Arledge's perspective, Wide World of Sports allowed him to demonstrate his ability as an administrator as well as producer. Arledge did not gain a formal title as president of ABC Sports until 1968, even though Scherick left his position to assume a position of vice president for programming at ABC in 1964.

Arledge personally produced all ten ABC Olympic broadcasts, created the primetime Monday Night Football
Monday Night Football
Monday Night Football is a live broadcast of the National Football League on ESPN. From to it aired on ABC. Monday Night Football was, along with Hallmark Hall of Fame, and the Walt Disney anthology television series, one of the longest running prime time commercial network television series...

and coined ABC's famous "Thrill of victory, agony of defeat" tagline — although ABC insiders of that era attribute the authorship to legendary sports broadcaster Jim McKay
Jim McKay
James Kenneth McManus , better known by his professional name of Jim McKay, was an American television sports journalist....

.

ABC News

In 1977, ABC made Arledge president of the then low-rated network news division, all while Arledge retained control of the Sports Division. ABC News had at the time been in the middle of blunders such as the disastrous pairing of Barbara Walters
Barbara Walters
Barbara Jill Walters is an American broadcast journalist, author, and television personality. She has hosted morning television shows , the television newsmagazine , former co-anchor of the ABC Evening News, and current contributor to ABC News.Walters was first known as a popular TV morning news...

 with Harry Reasoner
Harry Reasoner
Harry Truman Reasoner was an American journalist for ABC and CBS News, known for his inventive use of language as a television commentator, and as a founder of the 60 Minutes program.-Biography:...

 at the desk of the network's evening news. The previous year, ABC had lured Walters away from NBC's Today Show for $
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

1,000,000.

Previous to that time, the only news experience Arledge had was providing ABC's coverage of the tragedies
Munich massacre
The Munich massacre is an informal name for events that occurred during the 1972 Summer Olympics in Munich, Bavaria in southern West Germany, when members of the Israeli Olympic team were taken hostage and eventually killed by the Palestinian group Black September. Members of Black September...

 during the '72 Olympics
1972 Summer Olympics
The 1972 Summer Olympics, officially known as the Games of the XX Olympiad, were an international multi-sport event held in Munich, West Germany, from August 26 to September 11, 1972....

 in Munich. Other than that, he had no other major experience in news.

Arledge's first major creation for ABC was 20/20, which premiered in June 1978. The first iteration of this program fared badly, and resulted in the firing of the original hosts, with Hugh Downs
Hugh Downs
Hugh Malcolm Downs is a long time American broadcaster, television host, news anchor, TV producer, author, game show host, and music composer; and is perhaps best known for his role as co-host the NBC News program Today from 1962 to 1971, host of the Concentration game show from 1958 to 1969, and...

 chosen as the new anchor beginning the second week of the program.

Shortly thereafter, Arledge reformatted the network's evening newscast with many of the splashy graphics he had developed at Wide World of Sports
Wide World of Sports (US TV series)
ABC's Wide World of Sports is a sports anthology series on American television that ran from 1961 to 1998 and was originally hosted by Jim McKay. The title continued to be used for general sports programs until 2006...

, and created World News Tonight. The program was unique not only because it was anchored by three newsmen, but because each of them were located in separate cities. The lead anchor became Frank Reynolds
Frank Reynolds
Frank James Reynolds was an American television journalist for ABC and CBS News.He was a New York-based anchor of the ABC Evening News from 1968 to 1970 and later as the Washington D.C.-based co-anchor of World News Tonight from 1978 until his death in 1983...

, who was based in Washington, with Max Robinson
Max Robinson
Max Robinson was an American broadcast journalist, and ABC News World News Tonight co-anchor. He was the first African American broadcast network news anchor in the United States and one of the first television journalists to die of AIDS...

 based out of Chicago, and Peter Jennings
Peter Jennings
Peter Charles Archibald Ewart Jennings, CM was a Canadian American journalist and news anchor. He was the sole anchor of ABC's World News Tonight from 1983 until his death in 2005 of complications from lung cancer...

 reporting from London. The program expanded to weekends in 1979. In 1983, Reynolds died of bone cancer, and Robinson departed the network, and ABC made Jennings the sole anchor of World News Tonight on September 5, 1983. Jennings anchored the broadcast until April 5, 2005, when he announced that he had been diagnosed with lung cancer
Lung cancer
Lung cancer is a disease characterized by uncontrolled cell growth in tissues of the lung. If left untreated, this growth can spread beyond the lung in a process called metastasis into nearby tissue and, eventually, into other parts of the body. Most cancers that start in lung, known as primary...

, to which Jennings would succumb on August 7, 2005.

In 1979, the U.S. Embassy in Tehran, Iran was taken over by Iranian students, creating the Iranian Hostage Crisis. And on November 4, 1979, Frank Reynolds began anchoring a series of special reports entitled America Held Hostage. Several nights later, Ted Koppel
Ted Koppel
Edward James "Ted" Koppel is an English-born American broadcast journalist, best known as the anchor for Nightline from the program's inception in 1980 until his retirement in late 2005. After leaving Nightline, Koppel worked as managing editor for the Discovery Channel before resigning in 2008...

, then the network's Diplomatic correspondent to the U.S. State Department, took over as anchor. The special reports led to the creation of Nightline, which premiered on March 24, 1980. Koppel anchored the broadcast with Chris Bury, and served as its managing editor. Koppel retained the position until his retirement in November 2005.

In 1981, Arledge brought David Brinkley
David Brinkley
David McClure Brinkley was an American newscaster for NBC and ABC in a career lasting from 1943 to 1997....

 to ABC from NBC, and created the Sunday-morning affairs program This Week
This Week (ABC TV series)
This Week is ABC's Sunday morning political affairs program.The Sunday morning talk show has aired on Sunday mornings on ABC since 1981; the program is initially aired at 9:00 AM ET, although many stations air the program later, especially those in other time zones...

for Brinkley. Brinkley would retire from the program in 1996.

The last major news program created during Arledge's reign at ABC News was Primetime Live, in 1989. The program was originally anchored by Sam Donaldson
Sam Donaldson
Samuel Andrew "Sam" Donaldson, Jr. is a reporter and news anchor, serving with ABC News from 1967 to the present, best known as the network's White House Correspondent and as a panelist and later co-anchor of the network's Sunday Program "This Week."-Early life and career:Donaldson was born in El...

 and Diane Sawyer
Diane Sawyer
Lila Diane Sawyer is the current anchor of ABC News' flagship program, ABC World News. Previously, Sawyer had been co-anchor of ABC Newss morning news program, Good Morning America ....

.

In 1986, Arledge stepped down as president of ABC Sports. That same year, ABC's World News Tonight began a ten-year domination of the network news ratings.

In 1998, Arledge retired from ABC News.

Arledge died on December 5, 2002 in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, at the age of 71, following a battle with prostate cancer
Prostate cancer
Prostate cancer is a form of cancer that develops in the prostate, a gland in the male reproductive system. Most prostate cancers are slow growing; however, there are cases of aggressive prostate cancers. The cancer cells may metastasize from the prostate to other parts of the body, particularly...

. He was buried in Southampton Cemetery
Southampton Cemetery
Southampton Cemetery is located in Southampton, New York. Southampton has 47 public and private cemeteries.-Notable burials:*Roone Pinckney Arledge *Carl Andrew Capasso *Jack Dempsey *Patricia Kennedy Lawford...

.

His autobiography, Roone: A Memoir, was published posthumously in 2003.

Honors

Arledge was selected by Life magazine
Life (magazine)
Life generally refers to three American magazines:*A humor and general interest magazine published from 1883 to 1936. Time founder Henry Luce bought the magazine in 1936 solely so that he could acquire the rights to its name....

 as one of the "100 Most Important Americans of the 20th Century". Sports Illustrated
Sports Illustrated
Sports Illustrated is an American sports media company owned by media conglomerate Time Warner. Its self titled magazine has over 3.5 million subscribers and is read by 23 million adults each week, including over 18 million men. It was the first magazine with circulation over one million to win the...

ranked him number three in a list of "the 40 individuals who have most significantly altered or elevated the world of sports in the last four decades".

He was the winner of 37 Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...

s and in 1990 was inducted into the Television Academy Hall of Fame. In 2001, he was given the Pete Rozelle Radio-Television Award
Pete Rozelle Radio-Television Award
The Pete Rozelle Radio-Television Award, created in 1989 and named for the late longtime NFL commissioner, is bestowed annually by the Pro Football Hall of Fame "for longtime exceptional contributions to radio and television in professional football". Unlike the Baseball Hall of Fame's comparable...

 by the Pro Football Hall of Fame
Pro Football Hall of Fame
The Pro Football Hall of Fame is the hall of fame of professional football in the United States with an emphasis on the National Football League . It opened in Canton, Ohio, on September 7, 1963, with 17 charter inductees...

. In 2007, The Walt Disney Company posthumously named Arledge a Disney Legend for his contributions to ABC News and ABC Sports (now ESPN on ABC), both (along with the ABC Network) now owned by Disney.

The Roone Arledge auditorium located in student center Alfred Lerner Hall of Columbia University
Columbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...

, Arledge's Alma Mater is named in his honor.

External links

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