RockResorts is a
hotelA hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...
brand with roots in the 1950s.
Laurance RockefellerLaurance Spelman Rockefeller was a venture capitalist, financier, philanthropist, a major conservationist and a prominent third-generation member of the Rockefeller family. He was the fourth child of John D. Rockefeller, Jr. and brother to John D...
, founder, began building a series of resorts in 1956 with the establishment of
Caneel BayCaneel Bay is a Rosewood Resort located on the northwest side of St. John, one of the US Virgin Islands. The resort is nestled within Virgin Islands National Park on property once owned by Laurance Rockefeller. The hotel was one of the early members of Rockefeller's hotel chain, Rockresorts...
on
St. JohnSaint John is an island in the Caribbean Sea and a constituent district of the United States Virgin Islands , an unincorporated territory of the United States. St...
in the
United States Virgin IslandsThe Virgin Islands of the United States are a group of islands in the Caribbean that are an insular area of the United States. The islands are geographically part of the Virgin Islands archipelago and are located in the Leeward Islands of the Lesser Antilles.The U.S...
. Early properties included the Grand Teton Lodge Company (which, with the
Jackson Lake LodgeJackson Lake Lodge is located in Grand Teton National Park, in the U. S. state of Wyoming. The lodge has 385 rooms, a restaurant, conference rooms, and offers numerous recreational opportunities. The lodge is managed by the Grand Teton Lodge Company, and is not affiliated with the National Park...
and
Jenny Lake LodgeThe Jenny Lake Lodge is a luxury resort concession in Grand Teton National Park. Located close to the base of the Teton Range at Jenny Lake, the resort as operated since the 1920s, when Tony Grace established the Danny Ranch, a dude ranch, on the site, with two rental cabins....
, actually preceded Caneel Bay), Dorado Beach Hotel and Golf Club, Little Dix Bay and
Mauna Kea Beach HotelThe Mauna Kea Beach Hotel is a hotel property on the Kohala Coast of the island of Hawaii. It sits at Kaunaoa Bay. The American Institute of Architects awarded the hotel an Honor Award in 1967 citing its "restrained detailing and fine spacial sequences." In 2007, the hotel received honors...
. At some point in the early to mid 1960s, Rockefeller and others began referring to his collection of resort properties as RockResorts. Additional RockResorts during this time included the Woodstock Inn in Vermont and The Boulders in
Carefree, ArizonaCarefree is a town in Maricopa County, Arizona, United States. According to 2006 Census Bureau estimates, the population of the town is 3,799.-History:...
.
The company was sold to railroad company CSX, which combined it with its hotel resort
The GreenbrierThe Greenbrier is a Forbes four-star and AAA Five Diamond Award winning luxury resort located just outside the town of White Sulphur Springs in Greenbrier County, West Virginia, United States....
. In 1986, CSX sold the
brandThe American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
, and the original hotel companies were dispersed, though The Greenbrier remained.
In 1999, the RockResorts brand was revived by Olympus Hospitality, and later acquired by
Vail ResortsVail Resorts, Inc. runs four ski resorts in Colorado, as well as two in Lake Tahoe and a summer resort in Wyoming. They also own luxury resort hotels throughout the United States. The company trades on the New York Stock Exchange, symbol MTN...
in 2001. Today, the brand is headquartered in
Broomfield, ColoradoThe City and County of Broomfield is a prominent suburb and tier of the Denver metropolitan area in the State of Colorado of the United States. Broomfield has a consolidated city and county government which operates under Article XX, Sections 10-13 of the Constitution of the State of Colorado. The...
.
RockResort properties include 7 destinations in the
Rocky MountainsThe Rocky Mountains are a major mountain range in western North America. The Rocky Mountains stretch more than from the northernmost part of British Columbia, in western Canada, to New Mexico, in the southwestern United States...
of
New MexicoNew Mexico is a state located in the southwest and western regions of the United States. New Mexico is also usually considered one of the Mountain States. With a population density of 16 per square mile, New Mexico is the sixth-most sparsely inhabited U.S...
,
ColoradoColorado is a U.S. state that encompasses much of the Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains...
and
WyomingWyoming is a state in the mountain region of the Western United States. The western two thirds of the state is covered mostly with the mountain ranges and rangelands in the foothills of the Eastern Rocky Mountains, while the eastern third of the state is high elevation prairie known as the High...
:
Hotel JeromeThe Hotel Jerome is located on East Main Street in Aspen, Colorado, United States. It is a brick structure built in the 1880s that is often described as one of the city's major landmarks, its "crown jewel". In 1986 it was listed on the National Register of Historic Places...
in
Aspen, ColoradoThe City of Aspen is a Home Rule Municipality that is the county seat and the most populous city of Pitkin County, Colorado, United States. The United States Census Bureau estimates that the city population was 5,804 in 2005...
; The Pines Lodge and The Osprey at Beaver Creek in
Beaver Creek, ColoradoBeaver Creek is an unincorporated community in Eagle County, Colorado, United States. Beaver Creek is located immediately south of the town of Avon and encompasses the Beaver Creek Resort and adjacent business, lodging, and residential areas. The U.S...
; The Lodge At Vail and The Arrabelle At Vail Square in
Vail, ColoradoThe Town of Vail is a Home Rule Municipality in Eagle County, Colorado, United States. The population of the town was 4,589 in 2005. The town was established and built as the base village to Vail Ski Resort, with which it was originally conceived...
, One Ski Hill Place in
Breckenridge, ColoradoEstablished in 1859, the historic town of Breckenridge is a home rule municipality that is the county seat of Summit County, Colorado, United States. As of the 2010 Census, the town had a population of 4,540. The town also has many part-time residents, as many people have vacation homes in the area...
, La Posada de Santa Fe Resort & Spa in
Santa Fe, New MexicoSanta Fe is the capital of the U.S. state of New Mexico. It is the fourth-largest city in the state and is the seat of . Santa Fe had a population of 67,947 in the 2010 census...
, and Snake River Lodge & Spa in Jackson Hole, Wyoming; and two destinations in the Southeastern United States and Caribbean region, Tempo Miami in downtown
Miami, FloridaMiami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...
, and The Landings St. Lucia on the island of St. Lucia.
As of February 2011, RockResorts has announced the acquisition of four additional resort properties:
Half MoonHalf Moon is a lunar phase coinciding with neap tides, which are often easier for seafarers than spring tides. This would apply to the first quarter and last quarter moon; in both cases, half of the moon's disk is lit...
in
JamaicaJamaica is an island nation of the Greater Antilles, in length, up to in width and 10,990 square kilometres in area. It is situated in the Caribbean Sea, about south of Cuba, and west of Hispaniola, the island harbouring the nation-states Haiti and the Dominican Republic...
, Bimini Bay Resort & Marina in
The BahamasThe Bahamas , officially the Commonwealth of the Bahamas, is a nation consisting of 29 islands, 661 cays, and 2,387 islets . It is located in the Atlantic Ocean north of Cuba and Hispaniola , northwest of the Turks and Caicos Islands, and southeast of the United States...
, Xandari by the Pacific Resort and Spa (to be rebranded Alma del Pacifico Hotel) in
Costa RicaCosta Rica , officially the Republic of Costa Rica is a multilingual, multiethnic and multicultural country in Central America, bordered by Nicaragua to the north, Panama to the southeast, the Pacific Ocean to the west and the Caribbean Sea to the east....
, and Balcones Del Atlantico in the
Dominican RepublicThe Dominican Republic is a nation on the island of La Hispaniola, part of the Greater Antilles archipelago in the Caribbean region. The western third of the island is occupied by the nation of Haiti, making Hispaniola one of two Caribbean islands that are shared by two countries...
. These properties will be managed by the company's property management group and rebranded under the RockResorts brand.
RockResorts also expects to complete the construction of three additional resort properties over the next several years: Rum Cay Resort & Spa in
The BahamasThe Bahamas , officially the Commonwealth of the Bahamas, is a nation consisting of 29 islands, 661 cays, and 2,387 islets . It is located in the Atlantic Ocean north of Cuba and Hispaniola , northwest of the Turks and Caicos Islands, and southeast of the United States...
, The Mansfield Inn at Stowe in
Stowe, VermontStowe is a town in Lamoille County, Vermont, United States. The population was 4,339 at the 2000 census. Tourism is a significant industry.-Geography:...
, and Third Turtle Club & Spa in The Turks and Caicos Islands.
External links