Rock & Roll Strategy
Encyclopedia
Rock & Roll Strategy is the eighth studio album
Album
An album is a collection of recordings, released as a single package on gramophone record, cassette, compact disc, or via digital distribution. The word derives from the Latin word for list .Vinyl LP records have two sides, each comprising one half of the album...

 by southern rock
Southern rock
Southern rock is a subgenre of rock music, and genre of Americana. It developed in the Southern United States from rock and roll, country music, and blues, and is focused generally on electric guitar and vocals...

 band 38 Special, released in 1988
1988 in music
This is a list of notable events in music that took place in the year 1988.-January-March:* January 1 – André Rieu's Johann Strauss Orchestra plays its first concert....

. It was the first album to feature new vocalist and keyboardist Max Carl. This album contained their last Top 10 hit, "Second Chance
Second Chance (38 Special song)
"Second Chance" is a song by American rock band 38 Special, from their eighth studio album, 1988's Rock & Roll Strategy. Written by keyboardist Max Carl, guitarist Jeff Carlisi and Cal Curtis, the song was released as the album's second single in 1989 and became the band's highest-charting song in...

", which peaked at #6 on the Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...

 singles chart.

Track listing

  1. "Rock & Roll Strategy" (Carl, Van Zant) – 4:34
  2. "What's It to Ya?" (Johnson, Lunn, Van Zant) – 4:30
  3. "Little Sheba" (Carl) – 4:54
  4. "Comin' Down Tonight" (Carl, Carlisi, Johnson, Van Zant) – 4:26
  5. "Midnight Magic" (Baker, Carlisi, Curtis, Johnson, Van Zant) – 4:21
  6. "Second Chance
    Second Chance (38 Special song)
    "Second Chance" is a song by American rock band 38 Special, from their eighth studio album, 1988's Rock & Roll Strategy. Written by keyboardist Max Carl, guitarist Jeff Carlisi and Cal Curtis, the song was released as the album's second single in 1989 and became the band's highest-charting song in...

    " (Carl, Carlisi, Curtis) – 5:04
  7. "Hot 'Lanta" (Carl) – 5:42
  8. "Never Be Lonely" (Carl, Chauncey) – 4:39
  9. "Chattahoochee" (Johnson, Luan, Van Zant) – 4:11
  10. "Innocent Eyes" (Carl, Carlisi, Chauncey) – 4:17
  11. "Love Strikes" (Carlisi, Johnson, Van Zant) – 4:31

Personnel

  • Max Carl - keyboards
    Keyboard instrument
    A keyboard instrument is a musical instrument which is played using a musical keyboard. The most common of these is the piano. Other widely used keyboard instruments include organs of various types as well as other mechanical, electromechanical and electronic instruments...

    , vocals
    Singing
    Singing is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...

  • Jeff Carlisi - guitar
    Guitar
    The guitar is a plucked string instrument, usually played with fingers or a pick. The guitar consists of a body with a rigid neck to which the strings, generally six in number, are attached. Guitars are traditionally constructed of various woods and strung with animal gut or, more recently, with...

    , steel guitar
    Steel guitar
    Steel guitar is a type of guitar or the method of playing the instrument. Developed in Hawaii in the late 19th and early 20th centuries, a steel guitar is usually positioned horizontally; strings are plucked with one hand, while the other hand changes the pitch of one or more strings with the use...

  • Donnie Van Zant - vocals
  • Danny Chauncey - guitar
  • Jack Grondin - drums
    Drum kit
    A drum kit is a collection of drums, cymbals and often other percussion instruments, such as cowbells, wood blocks, triangles, chimes, or tambourines, arranged for convenient playing by a single person ....

  • Robert White Johnson - percussion
    Percussion instrument
    A percussion instrument is any object which produces a sound when hit with an implement or when it is shaken, rubbed, scraped, or otherwise acted upon in a way that sets the object into vibration...

    , vocals, background vocals
  • Larry Junstrom - bass
    Bass guitar
    The bass guitar is a stringed instrument played primarily with the fingers or thumb , or by using a pick....

  • Edd Miller - percussion, vibraslap
    Vibraslap
    A vibraslap is a percussion instrument consisting of a piece of stiff wire connecting a wood ball to a hollow box of wood with metal “teeth” inside. The percussionist holds the metal wire in one hand and strikes the ball...

  • The Noise Gator - horns
  • The Six Groomers - background vocals

Production

  • Producer: Rodney Mills
  • Engineers: Edd Miller, Rodney Mills
  • Mixing: Rodney Mills, Edd Miller
  • Mixing assistant: Thom "TK" Kidd
  • Mastering: Bob Ludwig
  • Production coordination: Mark Rogers
  • Design: Norman Moore
  • Art direction: Norman Moore
  • Photography: Chris Cuffaro

Charts

Album - Billboard (North America)
Year Chart Position
1988 The Billboard 200 61


Singles - Billboard (North America)
Year Single Chart Position
1988 "Little Sheba" Mainstream Rock Tracks 15
1988 "Rock & Roll Strategy" Mainstream Rock Tracks 5
1988 "Rock & Roll Strategy" The Billboard Hot 100 67
1989 "Comin' Down Tonight" The Billboard Hot 100 67
1989 "Second Chance" Adult Contemporary 1
1989 "Second Chance" Mainstream Rock Tracks 2
1989 "Second Chance" The Billboard Hot 100 6
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