Richard D'Aveni
Encyclopedia
Richard A. D'Aveni is Professor of Strategic Management at the Tuck School of Business
Tuck School of Business
The Amos Tuck School of Business Administration is the graduate business school of Dartmouth College in Hanover, New Hampshire, in the United States...

 at Dartmouth College
Dartmouth College
Dartmouth College is a private, Ivy League university in Hanover, New Hampshire, United States. The institution comprises a liberal arts college, Dartmouth Medical School, Thayer School of Engineering, and the Tuck School of Business, as well as 19 graduate programs in the arts and sciences...

. Hanover, New Hampshire
Hanover, New Hampshire
Hanover is a town along the Connecticut River in Grafton County, New Hampshire, United States. The population was 11,260 at the 2010 census. CNN and Money magazine rated Hanover the sixth best place to live in America in 2011, and the second best in 2007....

, USA

He is the author of numerous articles in Harvard Business Review
Harvard Business Review
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives,...

, The Financial Times of London, The Wall Street Journal, and the MIT Sloan Management Review
MIT Sloan Management Review
MIT Sloan Management Review is a web site and magazine focused on the management of innovation. Published at the MIT Sloan School of Management, MIT Sloan Management Review’s mission is to lead the conversation among thinkers, professors, and managers about the coming sea changes in management...

, as well as the best selling book Hyper-competition, which is available in 11 languages. His most recent book, Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power, was released in early 2010. He also wrote Strategic Supremacy, currently available in 4 languages. His writings are credited with creating a new paradigm in the field of strategic management based on temporary advantages employing principles of rapid and aggressive maneuvering and innovation rather than on defensive barriers to entry and power over buyers and suppliers.

• About Hypercompetition: "A modern-day analogue to The Art of War, the ancient Chinese classic that is the Bible of many corporate strategists. -- Fortune

• About Strategic Supremacy: “Timely, provocative and clear.”--Harvard Business Review

• About Beating the Commodity Trap: Beating the Commodity Trap offers an insightful look at how companies can protect and differentiate their iconic brands in a rapidly changing global marketplace where the risks of commoditization and low-price competition are rampant.
- William R. Johnson, Chairman, President and CEO, H.J. Heinz Company

In 2007 and 2009. Professor D’Aveni was named to the Thinkers 50 by The Times, CNN, Forbes, and The Times of India, a ranking of the 50 most influential living management thinkers in the world. He was ranked #26 overall, and among the top ten strategic thinkers listed. He is winner of the prestigious A. T. Kearney Award for his research on why, and how, large firms fail, and he has been a World Economic Forum Fellow attending the annual meetings in Davos, Switzerland. WirtschaftsWoche, Germany’s Business Week, named Professor D’Aveni as one of America’s strategy professors most likely to influence the future of strategic thinking. And The Corporate Strategy Board in Washington, D.C. named him one of the seven most influential living strategic thinkers. On January 28, 2010, D'Aveni was Interviewed on Bloomberg TV to explain his idea of how a company can fall into a "commodity trap".

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