Richard Brandt
Encyclopedia
Richard Booker Brandt was an American philosopher of the utilitarian tradition in moral philosophy. He taught at Swarthmore College
Swarthmore College
Swarthmore College is a private, independent, liberal arts college in the United States with an enrollment of about 1,500 students. The college is located in the borough of Swarthmore, Pennsylvania, 11 miles southwest of Philadelphia....

 before spending the bulk of his career at the University of Michigan
University of Michigan
The University of Michigan is a public research university located in Ann Arbor, Michigan in the United States. It is the state's oldest university and the flagship campus of the University of Michigan...

, where he taught with Charles Stevenson
Charles Stevenson
Charles Leslie Stevenson was an American analytic philosopher best known for his work in ethics and aesthetics....

 and William K. Frankena (1908–1994) and served as Chairman of the philosophy department. The expressivist moral philosopher Allan Gibbard
Allan Gibbard
Allan Gibbard is the Richard B. Brandt Distinguished University Professor of Philosophy at the University of Michigan, Ann Arbor. Allan Gibbard has made several contributions to contemporary ethical theory, in particular metaethics...

 has mentioned his great intellectual debt to Brandt.

He wrote Ethical Theory, an influential textbook in the field. He defended a version of rule-utilitarianism
Rule Utilitarianism
Rule utilitarianism is a form of utilitarianism that says actions are moral when they conform to the rules that lead to the greatest good, or that "the rightness or wrongness of a particular action is a function of the correctness of the rule of which it is an instance." For rule utilitarians, the...

 in "Toward a credible form of utilitarianism" (1963) and performed cultural-anthropological studies in Hopi Ethics (1954). In A Theory of the Good and the Right, Brandt proposed a "reforming definition" of rationality
Rationality
In philosophy, rationality is the exercise of reason. It is the manner in which people derive conclusions when considering things deliberately. It also refers to the conformity of one's beliefs with one's reasons for belief, or with one's actions with one's reasons for action...

, that one is rational if one's preferences are such that they survive cognitive psychotherapy
Cognitive psychology
Cognitive psychology is a subdiscipline of psychology exploring internal mental processes.It is the study of how people perceive, remember, think, speak, and solve problems.Cognitive psychology differs from previous psychological approaches in two key ways....

 in terms of all relevant information and logical criticism. He argued also that the morality such rational persons would accept would be a form of utilitarianism.

Brandt believed that moral rules should be considered in sets which he called moral codes. A moral code is justified when it is the optimal code that, if adopted and followed, would maximise the public good
Public good
In economics, a public good is a good that is non-rival and non-excludable. Non-rivalry means that consumption of the good by one individual does not reduce availability of the good for consumption by others; and non-excludability means that no one can be effectively excluded from using the good...

 more than any alternative code would. The codes may be society-wide standards or special codes for a profession like engineering
Engineering
Engineering is the discipline, art, skill and profession of acquiring and applying scientific, mathematical, economic, social, and practical knowledge, in order to design and build structures, machines, devices, systems, materials and processes that safely realize improvements to the lives of...

.
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