Reverse speech
Encyclopedia
Reverse speech is a pseudoscience
Pseudoscience
Pseudoscience is a claim, belief, or practice which is presented as scientific, but which does not adhere to a valid scientific method, lacks supporting evidence or plausibility, cannot be reliably tested, or otherwise lacks scientific status...

 first advocated by David John Oates which gained publicity when it was mentioned on Art Bell
Art Bell
Arthur W. "Art" Bell, III is an American broadcaster and author, known primarily as one of the founders and the original host of the paranormal-themed radio program Coast to Coast AM. He also created and formerly hosted its companion show, Dreamland...

's nightly Coast to Coast AM
Coast to Coast AM
Coast to Coast AM is a North American late-night syndicated radio talk show that deals with a variety of topics, but most frequently ones that relate to either the paranormal or conspiracy theories. It was created by Art Bell and is distributed by Premiere Radio Networks. The program currently...

 radio talk show. It claims that during spoken language
Spoken language
Spoken language is a form of human communication in which words derived from a large vocabulary together with a diverse variety of names are uttered through or with the mouth. All words are made up from a limited set of vowels and consonants. The spoken words they make are stringed into...

 production
Language production
In psycholinguistics, language production is the production of spoken or written language. It describes all of the stages between having a concept, and translating that concept into linguistic form...

, human speakers subconscious
Subconscious
The term subconscious is used in many different contexts and has no single or precise definition. This greatly limits its significance as a definition-bearing concept, and in consequence the word tends to be avoided in academic and scientific settings....

ly produce hidden message
Hidden message
A hidden message is information that is not immediately noticeable, and that must be discovered or uncovered and interpreted before it can be known...

s that give insights into their innermost thoughts. Oates claims that it has applications in psychotherapy
Psychotherapy
Psychotherapy is a general term referring to any form of therapeutic interaction or treatment contracted between a trained professional and a client or patient; family, couple or group...

, criminology
Criminology
Criminology is the scientific study of the nature, extent, causes, and control of criminal behavior in both the individual and in society...

 and business negotiation
Negotiation
Negotiation is a dialogue between two or more people or parties, intended to reach an understanding, resolve point of difference, or gain advantage in outcome of dialogue, to produce an agreement upon courses of action, to bargain for individual or collective advantage, to craft outcomes to satisfy...

. Its claims have been rejected, however, by mainstream science and academia
Academia
Academia is the community of students and scholars engaged in higher education and research.-Etymology:The word comes from the akademeia in ancient Greece. Outside the city walls of Athens, the gymnasium was made famous by Plato as a center of learning...

.

Claims

Oates' claim is that, on average, once in every 15–20 seconds of casual conversation
Conversation
Conversation is a form of interactive, spontaneous communication between two or more people who are following rules of etiquette.Conversation analysis is a branch of sociology which studies the structure and organization of human interaction, with a more specific focus on conversational...

 a person produces two related sentences—a "forward-spoken" message that is heard consciously, and a "backwards" message unconsciously embedded in the person's speech. These two modes of speech, forward and backward, are supposedly dependent upon each other and form an integral part of human communication. In the dynamics of interpersonal communication both modes of speech combine to communicate the total psyche of the person, conscious as well as unconscious. Oates claims that backward speech is always honest and reveals the truth about the speaker's intentions and motivations. The most famous recording that allegedly demonstrates this is the speech given by Neil Armstrong
Neil Armstrong
Neil Alden Armstrong is an American former astronaut, test pilot, aerospace engineer, university professor, United States Naval Aviator, and the first person to set foot upon the Moon....

 at the time of the first manned lunar landing on 20 July 1969. If played backwards, the words "small step for man" sound somewhat like "Man will space walk."

One explanation for this phenomenon is pareidolia
Pareidolia
Pareidolia is a psychological phenomenon involving a vague and random stimulus being perceived as significant. Common examples include seeing images of animals or faces in clouds, the man in the moon or the Moon rabbit, and hearing hidden messages on records played in reverse...

, the tendency of the human brain to perceive meaningful patterns in random noise. Pareidolia is even more likely to occur when a person consciously tries to detect a pattern, as is the case for someone listening for intelligible phrases in backwards speech. The power of suggestion
Suggestion
Suggestion is the psychological process by which one person guides the thoughts, feelings, or behaviour of another. Nineteenth century writers on psychology such as William James used the words "suggest" and "suggestion" in senses close to those they have in common speech—one idea was said to...

 is then used to nudge the listener to hear what the presenter wants him to hear. David John Oates, for example, almost always tells the listener in advance what he should expect to hear, thereby planting a suggestion that would make the listener more likely to actually "hear" that phrase. A study has shown that when listening to the same clips without being told in advance what to expect, the results have a higher variation.

Rejection by scientific community

Most academics in the field of linguistics
Linguistics
Linguistics is the scientific study of human language. Linguistics can be broadly broken into three categories or subfields of study: language form, language meaning, and language in context....

 have not paid attention to Oates' work, and it has been called a pseudoscience. For the most part, universities and research institutes have refused to test Oates' theories because of a lack of theoretical basis to make his predictions even worth testing, and the fact that many of his claims are untestable, but one of the few scientific experiments to evaluate Oates' claims did not support his findings. Others have criticized "reverse speech" as lacking a rigorous methodology
Methodology
Methodology is generally a guideline for solving a problem, with specificcomponents such as phases, tasks, methods, techniques and tools . It can be defined also as follows:...

 and not being informed by an understanding of issues in linguistics, and characterized Oates as "more interested in making a profit than educating others," pointing out the large amount of merchandise and services his website sells. Reverse speech has been compared to the controversial field (labelled a pseudoscience by some) of neuro-linguistic programming
Neuro-linguistic programming
Neuro-linguistic programming is an approach to psychotherapy, self-help and organizational change. Founders Richard Bandler and John Grinder say that NLP is a model of interpersonal communication and a system of alternative therapy which seeks to educate people in self-awareness and effective...

. Because of the "dogmatic" tone of Oates' material, reverse speech has been compared to "fringe literature."

Oates' own claims about the applications of reverse speech have also been challenged. One report has questioned whether reverse speech was ever really used in police work, as Oates claimed. Likewise, his claim that reverse speech has applications in psychology
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...

 and psychotherapy is not supported by mainstream research in those fields. Oates' work has been described as "dangerous" because of its potential for misuse and the likelihood of leading to false accusations
False accusations
False accusations can be in any of the following contexts:* informally in everyday life* quasi-judicially* judicially.-Types:...

 of people in criminal courts, similarly to the controversial practice of facilitated communication
Facilitated communication
Facilitated communication is a process by which a facilitator supports the hand or arm of a communicatively impaired individual while using a keyboard or other devices with the aim of helping the individual to develop pointing skills and to communicate...

.

External links

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