Rev (drink)
Encyclopedia
Rev is a 7% ABV
vodka
-based cola
beverage (alcopop
), infused with guarana
. Rev is manufactured by FBM Distilleries in Brampton, Ontario, Canada
and distributed exclusively within the country under license from Bacardi
. It is currently available in blue (Rev Energy) only. Purple, red, and green have been discontinued. The drink is sold in packs of four 330mL bottles and single 473mL bottles.
Rev was introduced in April, 2000, as a beverage marketed towards rave
and nightclub
culture.
Rev Factor is described as having white cranberry and invigorating pomegranate flavours.
to make a drink called a "Rev-Bomb", a variation of a Jägerbomb
. The drink was first introduced in 2009 at the campus bar The T-Room
, in Halifax, Nova Scotia and is thus also referred to as a "Halifax Explosion".
The Rev-bomb is a cocktail
that is mixed by dropping a shot of Jägermeister
into a glass of Rev.
This drink is a “depth charge” or “bomb shot”, which refers to cocktails that are made by dropping a shot glass
filled with liquor into another drink.
In Southern Saskatchewan, the term "Rev-Bomb" is used to describe the act of piercing the bottom of the bottle with a knife, covering the hole, then opening the top and chugging the entirety of the drink. This is a form of shotgunning
.
and separately accompanied by Jägermeister in a shot glass
. The glass of Jägermeister is then dropped into the Rev.
, which differ from the effects of other alcoholic drinks. This is attributed to the fact that Rev is similar to an energy drink
and has a stimulating
effect upon the central nervous system
, whereas the alcohol has a depressing
effect. Consequently, some of the effects of intoxication
are masked.
A Brazilian study conducted in 2006 found that combining energy drink
s and alcohol “appears to show us that the use of energy drinks might predispose people to abuse alcohol when its depressant effects — or at least the perception of such effects — are masked by them.” Professor Roseli Boergnen de Lacerda, who conducted the study, also warned of another possible effect: “a higher risk of car accidents because they [people who drank energy drinks with alcohol] felt less intoxicated than they were.”
A further concern is the effect that the stimulant-depressant combination has upon the heart. Alcohol can reduce brain activity, impair heart function, and lead to a heart attack. When combined with an energy drink, its effects may include cardiovascular risks, shortness of breath, and rapid heartbeat. The body’s defenses are weakened by the dehydration caused by the alcohol and caffeine, both of which are diuretics.
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....
-based cola
Cola
Cola is a carbonated beverage that was typically flavored by the kola nut as well as vanilla and other flavorings, however, some colas are now flavored artificially. It became popular worldwide after druggist John Pemberton invented Coca-Cola in 1886...
beverage (alcopop
Alcopop
Alcopop is a colloquial term describing certain flavored alcoholic beverages, including:#malt beverages to which various fruit juices or other flavorings have been added...
), infused with guarana
Guarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...
. Rev is manufactured by FBM Distilleries in Brampton, Ontario, Canada
Brampton
Brampton is the third-largest city in the Greater Toronto Area of Ontario, Canada.Brampton may also refer to:- Canada :* Brampton, a city in Ontario** Brampton GO Station, a station in the GO Transit network located in the city- United Kingdom :...
and distributed exclusively within the country under license from Bacardi
Bacardi
Bacardi is a family-controlled spirits company, best known as a producer of rums, including Bacardi Superior and Bacardi 151. The company sells in excess of 200 million bottles per year in nearly 100 countries...
. It is currently available in blue (Rev Energy) only. Purple, red, and green have been discontinued. The drink is sold in packs of four 330mL bottles and single 473mL bottles.
Rev was introduced in April, 2000, as a beverage marketed towards rave
Rave
Rave, rave dance, and rave party are parties that originated mostly from acid house parties, which featured fast-paced electronic music and light shows. At these parties people dance and socialize to dance music played by disc jockeys and occasionally live performers...
and nightclub
Nightclub
A nightclub is an entertainment venue which usually operates late into the night...
culture.
Flavours
Rev Energy is described as brilliant sky-blue in colour with candied blue kool aid and raspberry freezie aromas and citrusy flavours.Rev Factor is described as having white cranberry and invigorating pomegranate flavours.
Packaging
Rev is sold in tall slender plastic bottles which can be resealed. Thought to be easier to hold onto while dancing in a club/rave.Rev-Bomb
Rev is a popular ingredient in mixed drinks. It is especially popular among many Eastern Canadians when combined with JägermeisterJägermeister
Jägermeister is a German 70-proof digestif made with 56 different herbs and spices. It is the flagship product of Mast-Jägermeister SE, headquartered in Wolfenbüttel, south of Braunschweig, Lower Saxony, Germany.- History :...
to make a drink called a "Rev-Bomb", a variation of a Jägerbomb
Jägerbomb
The Jägerbomb is a bomb shot cocktail that is mixed by dropping a shot of Jägermeister into a glass of Red Bull or other energy drinks.In German-speaking countries, it is called a "Turbojäger" or a "Flying Hirsch" — where "Flying" is derived from the slogan "Red Bull gives you wings" and "Hirsch"...
. The drink was first introduced in 2009 at the campus bar The T-Room
T-Room
The T-Room is located in downtown Halifax, Nova Scotia on Barrington Street between Spring Garden Road and Morris Street. It was opened in 1937 by Fredrick T. Sexton on the campus of the Nova Scotia Technical College, which is today the Sexton Campus of Dalhousie University. Dr...
, in Halifax, Nova Scotia and is thus also referred to as a "Halifax Explosion".
The Rev-bomb is a cocktail
Cocktail
A cocktail is an alcoholic mixed drink that contains two or more ingredients—at least one of the ingredients must be a spirit.Cocktails were originally a mixture of spirits, sugar, water, and bitters. The word has come to mean almost any mixed drink that contains alcohol...
that is mixed by dropping a shot of Jägermeister
Jägermeister
Jägermeister is a German 70-proof digestif made with 56 different herbs and spices. It is the flagship product of Mast-Jägermeister SE, headquartered in Wolfenbüttel, south of Braunschweig, Lower Saxony, Germany.- History :...
into a glass of Rev.
This drink is a “depth charge” or “bomb shot”, which refers to cocktails that are made by dropping a shot glass
Shot glass
A shot glass is a small glass designed to hold or measure spirits or liquor, which is either drunk straight from the glass or poured into a mixed drink....
filled with liquor into another drink.
In Southern Saskatchewan, the term "Rev-Bomb" is used to describe the act of piercing the bottom of the bottle with a knife, covering the hole, then opening the top and chugging the entirety of the drink. This is a form of shotgunning
Shotgunning
Shotgunning is a means of consuming a canned beverage, particularly beer, very quickly by punching a hole in the side of the can. With this method, it is possible to easily drink a canned beverage in under 10 seconds.. A related technique, strawpedoing, is used for containers not easily punctured...
.
Commercial preparation
A Rev-bomb is usually sold with a bottle of Rev, half of which is poured into a pint glassPint glass
A pint glass is a drinking vessel made to hold either a British pint of 20 imperial fluid ounces or an American pint of...
and separately accompanied by Jägermeister in a shot glass
Shot glass
A shot glass is a small glass designed to hold or measure spirits or liquor, which is either drunk straight from the glass or poured into a mixed drink....
. The glass of Jägermeister is then dropped into the Rev.
Effects on the drinker
The effects of a Rev-bomb are held to be similar to those of a JägerbombJägerbomb
The Jägerbomb is a bomb shot cocktail that is mixed by dropping a shot of Jägermeister into a glass of Red Bull or other energy drinks.In German-speaking countries, it is called a "Turbojäger" or a "Flying Hirsch" — where "Flying" is derived from the slogan "Red Bull gives you wings" and "Hirsch"...
, which differ from the effects of other alcoholic drinks. This is attributed to the fact that Rev is similar to an energy drink
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
and has a stimulating
Stimulant
Stimulants are psychoactive drugs which induce temporary improvements in either mental or physical function or both. Examples of these kinds of effects may include enhanced alertness, wakefulness, and locomotion, among others...
effect upon the central nervous system
Central nervous system
The central nervous system is the part of the nervous system that integrates the information that it receives from, and coordinates the activity of, all parts of the bodies of bilaterian animals—that is, all multicellular animals except sponges and radially symmetric animals such as jellyfish...
, whereas the alcohol has a depressing
Depressant
A depressant, or central depressant, is a drug or endogenous compound that depresses the function or activity of a specific part of the brain...
effect. Consequently, some of the effects of intoxication
Drunkenness
Alcohol intoxication is a physiological state that occurs when a person has a high level of ethanol in his or her blood....
are masked.
A Brazilian study conducted in 2006 found that combining energy drink
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
s and alcohol “appears to show us that the use of energy drinks might predispose people to abuse alcohol when its depressant effects — or at least the perception of such effects — are masked by them.” Professor Roseli Boergnen de Lacerda, who conducted the study, also warned of another possible effect: “a higher risk of car accidents because they [people who drank energy drinks with alcohol] felt less intoxicated than they were.”
A further concern is the effect that the stimulant-depressant combination has upon the heart. Alcohol can reduce brain activity, impair heart function, and lead to a heart attack. When combined with an energy drink, its effects may include cardiovascular risks, shortness of breath, and rapid heartbeat. The body’s defenses are weakened by the dehydration caused by the alcohol and caffeine, both of which are diuretics.
See also
- Alcoholic beverageAlcoholic beverageAn alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...
- AlcoholismAlcoholismAlcoholism is a broad term for problems with alcohol, and is generally used to mean compulsive and uncontrolled consumption of alcoholic beverages, usually to the detriment of the drinker's health, personal relationships, and social standing...
- Comparison of alcopopsComparison of alcopops- Beer-based :- Bourbon whiskey-based :- Rum-based :- Scotch whisky-based :- Vodka-based :- Other :* D/C = Discontinued...
- DrunkennessDrunkennessAlcohol intoxication is a physiological state that occurs when a person has a high level of ethanol in his or her blood....
- HangoverHangoverA hangover describes the sum of unpleasant physiological effects following heavy consumption of alcoholic beverages. The most commonly reported characteristics of a hangover include headache, nausea, sensitivity to light and noise, lethargy, dysphoria, diarrhea and thirst, typically after the...
- Legal drinking ageLegal drinking ageLaws about the legal drinking age cover a wide range of issues and behaviours, addressing when and where alcohol can be consumed. The minimum age alcohol can be legally consumed can be different to the age when it can be purchased. These laws vary among different countries and many laws have...
- Wine coolerWine coolerA wine cooler is an alcoholic beverage made from wine and fruit juice, often in combination with a carbonated beverage and sugar.Traditionally home-made, wine coolers have been bottled and sold by commercial distributors since the early 1980s, especially in areas where their lower alcohol content...