RedEye
Encyclopedia
The RedEye is a daily publication put out by the Chicago Tribune
geared toward 18 to 34-year-olds. RedEye (not to be confused with Red Eye, or Red-Eye, or other popular international websites and business sharing the same name) was created due in part to the loss of readership among young people of the Chicago Tribune and other major newspapers. Tribune Company
began publishing the RedEye in an effort to pull readers back into readership and eventually migrate them into the big edition (Tribune).
When RedEye appeared, it was in direct competition with another paper Red Streak, which the Tribune's Chicago competitor the Sun Times began publishing at the same time. Initially, both papers were handed out for free by "hawkers" on street corners, usually with one vendor from each paper directly next to each other. After about 6 months of the free papers, both companies placed vending boxes throughout the city with the papers thereafter costing 25 cents.
At the end of 2005, the Sun Times discontinued Red Streak. According to Sun Times publisher John Cruickshank, Red Streak was only launched "to stop [the Tribune] from gaining a foothold in the paid tabloid market...". Its only purpose was to undermine RedEyes attempt at drawing commuters, customers which have historically belonged to the Sun Times.
At the beginning of 2006, RedEye became a free paper once again, with vending boxes being unlocked and coin slots covered over.
In February 2007, after NewsCorp launched a late-night talk television program on Fox News entitled Red Eye
, the Tribune Company filed a federal trademark infringement lawsuit.
As compared with mainstream newspapers, RedEye strongly emphasizes pop culture and entertainment news; humorous or lighthearted rather than serious columns, and flashy graphics and large pictures. Like the Chicago Sun-Times, RedEye is a tabloid-format newspaper, oriented vertically rather than horizontally and with a front page consisting only of a large picture and a banner headline.
RedEye is published six times a week and has a circulation of 250,000 as of December 2, 2009.
Chicago Tribune
The Chicago Tribune is a major daily newspaper based in Chicago, Illinois, and the flagship publication of the Tribune Company. Formerly self-styled as the "World's Greatest Newspaper" , it remains the most read daily newspaper of the Chicago metropolitan area and the Great Lakes region and is...
geared toward 18 to 34-year-olds. RedEye (not to be confused with Red Eye, or Red-Eye, or other popular international websites and business sharing the same name) was created due in part to the loss of readership among young people of the Chicago Tribune and other major newspapers. Tribune Company
Tribune Company
The Tribune Company is a large American multimedia corporation based in Chicago, Illinois. It is the nation's second-largest newspaper publisher, with ten daily newspapers and commuter tabloids including Chicago Tribune, Los Angeles Times, Hartford Courant, Orlando Sentinel, South Florida...
began publishing the RedEye in an effort to pull readers back into readership and eventually migrate them into the big edition (Tribune).
When RedEye appeared, it was in direct competition with another paper Red Streak, which the Tribune's Chicago competitor the Sun Times began publishing at the same time. Initially, both papers were handed out for free by "hawkers" on street corners, usually with one vendor from each paper directly next to each other. After about 6 months of the free papers, both companies placed vending boxes throughout the city with the papers thereafter costing 25 cents.
At the end of 2005, the Sun Times discontinued Red Streak. According to Sun Times publisher John Cruickshank, Red Streak was only launched "to stop [the Tribune] from gaining a foothold in the paid tabloid market...". Its only purpose was to undermine RedEyes attempt at drawing commuters, customers which have historically belonged to the Sun Times.
At the beginning of 2006, RedEye became a free paper once again, with vending boxes being unlocked and coin slots covered over.
In February 2007, after NewsCorp launched a late-night talk television program on Fox News entitled Red Eye
Red Eye w/ Greg Gutfeld
Red Eye w/Greg Gutfeld is a late-night/early-morning satirical talk show on the Fox News Channel, airing at 3:00 am ET Tuesday through Saturday. The show features panelists and guests discussing the latest news in politics, pop culture, entertainment, business, sports, and religion...
, the Tribune Company filed a federal trademark infringement lawsuit.
Content
RedEye is published six times a week and has a circulation of 250,000 as of December 2, 2009.
See also
- Chicago TribuneChicago TribuneThe Chicago Tribune is a major daily newspaper based in Chicago, Illinois, and the flagship publication of the Tribune Company. Formerly self-styled as the "World's Greatest Newspaper" , it remains the most read daily newspaper of the Chicago metropolitan area and the Great Lakes region and is...
- JournalismJournalismJournalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...
- Mass mediaMass mediaMass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
- NewspaperNewspaperA newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
- Tribune CompanyTribune CompanyThe Tribune Company is a large American multimedia corporation based in Chicago, Illinois. It is the nation's second-largest newspaper publisher, with ten daily newspapers and commuter tabloids including Chicago Tribune, Los Angeles Times, Hartford Courant, Orlando Sentinel, South Florida...
- Red StreakRed StreakThe Red Streak was a tabloid format newspaper published in Chicago from October 2002 to December 2005. It was published by the Chicago Sun-Times as competitor to RedEye published by the Chicago Tribune....