Real (hypermarket)
Encyclopedia
Real is a European hypermarket
Hypermarket
In commerce, a hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise...

, member of the German trade and retail giant Metro AG
Metro AG
Metro AG is a diversified retail and wholesale/cash and carry group based in Düsseldorf, Germany. It has the largest market share in its home market, and is one of the most globalised retail and wholesale corporations. It is the fourth-largest retailer in the world measured by revenues . In English...

.

In 2006 Metro acquired Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

's 85 stores in Germany and in Poland, bought 26 hypermarkets Géant
Géant
Géant part of French retailing giant Groupe Casino, is a European hypermarket chain and is based in France.Géant has about 113 hypermarkets all over the world. The concept is to have all kinds of items available under one roof - from common household items and food to computers and home theater...

 from the French retail group Groupe Casino
Groupe Casino
Groupe Casino is a large French multinational corporation, formerly part of the CAC 40 index, whose main business is with retail and distribution in hyper and supermarkets. The company's head office is in Saint-Étienne....

. All stores were rebranded as real,-.

As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery.

In addition to branded products, several own-brands are available: TiP (Toll in price), real Quality (the products must match the quality of the brand, but be more favorable), realSelection (products - mostly chocolate - from a higher standard pricing) and real,- Bio (selection of organic products).
Country First hypermarket No. of hypermarkets
Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 
1992 343
Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

 
1997 54
Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

 
2006 25
Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

 
1998 12
Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

 
2005 14
Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

2009 3

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