Reagan coalition
Encyclopedia
The Reagan coalition was the combination of voters that Republican
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

 Ronald Reagan
Ronald Reagan
Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....

 assembled to produce a major political realignment with his landslide in the 1980 United States Presidential Election. In 1980 the Reagan coalition was possible because of Democrat Jimmy Carter
Jimmy Carter
James Earl "Jimmy" Carter, Jr. is an American politician who served as the 39th President of the United States and was the recipient of the 2002 Nobel Peace Prize, the only U.S. President to have received the Prize after leaving office...

's losses in most social-economic groups. In 1984 Reagan confirmed his support by winning nearly 60% of the popular vote and carried 49 of the 50 states.
The Reagan Democrat
Reagan Democrat
Reagan Democrat is an American political term used by analysts to denote traditionally Democratic voters, especially white working-class Northerners, who defected from their party to support Republican President Ronald Reagan in both the 1980 and 1984 elections. It is also used to refer to the...

s
were Democrats before the Reagan years, and afterwards, but who voted for Ronald Reagan in 1980 and 1984 (and for George H. W. Bush
George H. W. Bush
George Herbert Walker Bush is an American politician who served as the 41st President of the United States . He had previously served as the 43rd Vice President of the United States , a congressman, an ambassador, and Director of Central Intelligence.Bush was born in Milton, Massachusetts, to...

 in 1988), producing their landslide victories. They were mostly white, socially conservative blue-collar worker
Blue-collar worker
A blue-collar worker is a member of the working class who performs manual labor. Blue-collar work may involve skilled or unskilled, manufacturing, mining, construction, mechanical, maintenance, technical installation and many other types of physical work...

s, who lived in the Northeast, and were attracted to Reagan's social conservatism
Social conservatism
Social Conservatism is primarily a political, and usually morally influenced, ideology that focuses on the preservation of what are seen as traditional values. Social conservatism is a form of authoritarianism often associated with the position that the federal government should have a greater role...

 on issues such as abortion, and to his hawkish foreign policy. They did not continue to vote Republican in 1992 or 1996, so the term fell into disuse except as a reference to the 1980s. The term is not generally used to describe the southern whites who permanently changed party affiliation from Democrat to Republican during the Reagan administration, and they have largely remained Republican to this day.

Stan Greenberg
Stan Greenberg
Stanley Bernard Greenberg is a leading Democratic pollster and political strategist who has advised the campaigns of Bill Clinton, Al Gore, and John Kerry, as well as hundreds of other candidates and organizations in the United States and around the world, including the former Bundeskanzler ...

, a Democratic pollster, analyzed white, largely unionized auto workers in suburban Macomb County, Michigan
Macomb County, Michigan
-Demographics:As of the census of 2000, there were 788,149 people, 309,203 households, and 210,876 families residing in the county. The population density was 1,640 people per square mile . There were 320,276 housing units at an average density of 667 per square mile...

, just north of Detroit. The county voted 63% for John F. Kennedy
John F. Kennedy
John Fitzgerald "Jack" Kennedy , often referred to by his initials JFK, was the 35th President of the United States, serving from 1961 until his assassination in 1963....

 in 1960 and 66% for Reagan in 1984. He concluded that Reagan Democrats no longer saw Democrats as champions of their middle class aspirations, but instead saw it as being a party working primarily for the benefit of others, especially African Americans and the very poor. Democrat
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...

 Bill Clinton
Bill Clinton
William Jefferson "Bill" Clinton is an American politician who served as the 42nd President of the United States from 1993 to 2001. Inaugurated at age 46, he was the third-youngest president. He took office at the end of the Cold War, and was the first president of the baby boomer generation...

targeted the Reagan Democrats with considerable success in 1992 and 1996.

Voter demographics

VOTER GROUPS AND THE PRESIDENTIAL VOTE, 1980 AND 1976
Size '80 Carter '80 Reagan '80 Anderson '76 Carter '76 Ford
Party
Democrat 43 66 26 6 77 22
Independent 23 30 54 12 43 54
Republican 28 11 84 4 9 90
Ideology
Liberal 18 57 27 11 70 26
Moderate 51 42 48 8 51 48
Conservative 31 23 71 4 29 70
Race
Black 10 82 14 3 82 16
Hispanic 2 54 36 7 75 24
White 88 36 55 8 47 52
Sex
Female 48 45 46 7 50 48
Male 52 37 54 7 50 48
Religion
Protestant 46 37 56 6 44 55
White Protestant 41 31 62 6 43 57
Catholic 25 40 51 7 54 44
Jewish 5 45 39 14 64 34
Family Income
Less than $10,000 13 50 41 6 58 40
$10,000–$14,999 15 47 42 8 55 43
$15,000–$24,999 29 38 53 7 48 50
$25,000–$50,000 24 32 58 8 36 62
Over $50,000 5 25 65 8
Occupation
Professional or manager 39 33 56 9 41 57
Clerical, sales, white collar 11 42 48 8 46 53
Blue-collar 17 46 47 5 57 41
Agriculture 3 29 66 3
Unemployed 3 55 35 7 65 34
Education
Less than high school 11 50 45 3 58 41
High school graduate 28 43 51 4 54 46
Some college 28 35 55 8 51 49
College graduate 27 35 51 11 45 55
Union Membership
Labor union household 28 47 44 7 59 39
No member of household in union 62 35 55 8 43 55
Age
18–21 years old 6 44 43 11 48 50
22–29 years old 17 43 43 11 51 46
30–44 years old 31 37 54 7 49 49
45–59 years old 23 39 55 6 47 52
60 years or older 18 40 54 4 47 52
Region
East 25 42 47 9 51 47
South 27 44 51 3 54 45
South (whites) 22 35 60 3 46 52
Midwest 27 40 51 7 48 50
Far West 19 35 53 9 46 51
Community Size
City over 250,000 18 54 35 8 60 40
Suburb/small city 53 37 53 8 53 47
Rural/town 29 39 54 5 47 53

Source: CBS News/ New York Times interviews with 12,782 voters as they left the polls, as reported in the New York Times, November 9, 1980, p. 28; 1976 data are from CBS News interviews.

Further reading

  • Ehrman, John. The Eighties: America in the Age of Reagan. (2005)
  • Ferguson Thomas, and Joel Rogers, Right Turn: The Decline of the Democrats and the Future of American Politics 1986.
  • Germond, Jack W. and Jules Witcover. Blue Smoke & Mirrors: How Reagan Won & Why Carter Lost the Election of 1980. 1981. Detailed journalism.
  • Greenberg, Stan. Middle Class Dreams: The Politics and Power of the New American Majority (1985)
  • Jensen, Richard J., Steven L. Piott, Christopher C. Gibbs; Grass Roots Politics: Parties, Issues, and Voters, 1854-1983 Greenwood Press, 1983
  • Nelson Michael ed. The Elections of 1984 1985.
  • Patterson, James T. Restless Giant: The United States from Watergate to Bush vs. Gore. (2005), standard scholarly synthesis.
  • Pemberton, William E. Exit with Honor: The Life and Presidency of Ronald Reagan (1998)
  • Troy, Gill. Morning in America: How Ronald Reagan Invented the 1980s (2004). Study of Reagan's image.
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