Ralph
Encyclopedia
Ralph is a former monthly Australia
n men's magazine that was published by ACP Magazines, a division of PBL Media
between August 1997 and July 2010. The format and stlye of Ralph was similar to other men's magazines, such as Maxim
and Loaded
.
and Zoo Weekly
, Ralph published photos of scantily-clad models and female celebrities, without revealing their genitals or nipple
s. This allowed for the magazine to be sold in the lifestyle sections of newsagencies
, and in other retailers such as department stores and supermarkets.
ACP Magazines described the magazine as:
Ralph featured photo shoots of Australian celebrities as well as international stars. The magazine was often cross-promoted on other ACP and PBL properties, such as promotional parties held in conjunction with Cosmopolitan
, and as a sponsor of home viewer competitions during the Fox Network's rugby league
coverage.
It contained the same kinds of articles published in similar titles, and ran its own poll to find "Australia's sexiest woman". The results were published in an attachment to the regular magazine each year. Unlike FHM, it featured 200 women instead of FHM' s 100, but Ralph' s polling only took in Australia and New Zealand
(where a separate edition was produced), whereas FHM' s poll is worldwide.
On 4 June 2010, the magazine's publishing company ACP announced that Ralph would produce its final print edition at the end of the month, with the July cover date being the final monthly magazine, although the popular Girls of Ralph special issues would continue. ACP said that the Ralph website would remain, hosted on the ninemsn
network and via its mobile platform.
. It was hosted by Craig "Lowie" Lowe and featured a trio known as "the girls of Ralph TV", newcomers Brooke Sheehan, Candice Manning and Angela Tsun. The show aired footage of the various features and pictorals from the former monthly Ralph magazine. The premiere episode aired on 7 June 2007 and each episode was repeated on Fox8
. The series was produced by Endemol Southern Star
.
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n men's magazine that was published by ACP Magazines, a division of PBL Media
PBL Media
Nine Entertainment Co. is a media company owned by CVC Asia Pacific.Originally a 50/50 joint venture with Consolidated Media Holdings, in June 2007 PBL announced that it would sell a further 25% to CVC for A$ 515 million...
between August 1997 and July 2010. The format and stlye of Ralph was similar to other men's magazines, such as Maxim
Maxim (magazine)
Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude....
and Loaded
Loaded (magazine)
Loaded, first published in 1994, is a British magazine for men that is considered to be the "original lads' mag". Its motto is "For men who should know better".-History:...
.
Content
Similar to its rivals FHMFHM
FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...
and Zoo Weekly
Zoo Weekly
Zoo is a weekly lads' magazine published in the United Kingdom. It was launched on 29 January 2004, as the second weekly men's magazine in the UK after the similar and rival magazine Nuts)...
, Ralph published photos of scantily-clad models and female celebrities, without revealing their genitals or nipple
Nipple
In its most general form, a nipple is a structure from which a fluid emanates. More specifically, it is the projection on the breasts or udder of a mammal by which breast milk is delivered to a mother's young. In this sense, it is often called a teat, especially when referring to non-humans, and...
s. This allowed for the magazine to be sold in the lifestyle sections of newsagencies
News agency
A news agency is an organization of journalists established to supply news reports to news organizations: newspapers, magazines, and radio and television broadcasters. Such an agency may also be referred to as a wire service, newswire or news service.-History:The oldest news agency is Agence...
, and in other retailers such as department stores and supermarkets.
ACP Magazines described the magazine as:
"Whether it is adventure, sport, fashion, travel, music, boys toys, beautiful women, or life's essential how-tos, Ralph provides an environment that is purely Australian."
Ralph featured photo shoots of Australian celebrities as well as international stars. The magazine was often cross-promoted on other ACP and PBL properties, such as promotional parties held in conjunction with Cosmopolitan
Cosmopolitan (magazine)
Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s...
, and as a sponsor of home viewer competitions during the Fox Network's rugby league
Rugby league
Rugby league football, usually called rugby league, is a full contact sport played by two teams of thirteen players on a rectangular grass field. One of the two codes of rugby football, it originated in England in 1895 by a split from Rugby Football Union over paying players...
coverage.
It contained the same kinds of articles published in similar titles, and ran its own poll to find "Australia's sexiest woman". The results were published in an attachment to the regular magazine each year. Unlike FHM, it featured 200 women instead of FHM
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
(where a separate edition was produced), whereas FHM
Circulation
Ralph was reported to have had a circulation of 63,155 at the end of 2009, with a readership of 267,000. Its popularity put it ahead of other ACP titles such as FHM (with 50,000 copies and 90,000 readers), but behind the market leader among men's magazines, Zoo Weekly.On 4 June 2010, the magazine's publishing company ACP announced that Ralph would produce its final print edition at the end of the month, with the July cover date being the final monthly magazine, although the popular Girls of Ralph special issues would continue. ACP said that the Ralph website would remain, hosted on the ninemsn
NineMSN
ninemsn is an Australian 50/50 joint venture between Microsoft and Nine Entertainment Co.. It effectively acts as the website for both the Nine Network and MSN, and is one of Australia's most popular websites...
network and via its mobile platform.
Ralph TV
Ralph TV was a weekly television series based on Ralph magazine which aired on the Nine NetworkNine Network
The Nine Network , is an Australian television network with headquarters based in Willoughby, a suburb located on the North Shore of Sydney. For 50 years since television's inception in Australia, between 1956 and 2006, it was the most watched television network in Australia...
. It was hosted by Craig "Lowie" Lowe and featured a trio known as "the girls of Ralph TV", newcomers Brooke Sheehan, Candice Manning and Angela Tsun. The show aired footage of the various features and pictorals from the former monthly Ralph magazine. The premiere episode aired on 7 June 2007 and each episode was repeated on Fox8
FOX8
Fox8 is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms...
. The series was produced by Endemol Southern Star
Endemol Southern Star
Endemol Southern Star was an Australian television production company made up of a joint venture between Southern Star Group and Endemol. The joint company ceased to exist after Endemol bought Southern Star Group in 2009.-Programs:...
.