A radio producer oversees the making of a radio show. There are two main types of producer. An audio or creative producer and a content producer. Audio producers create sounds and audio specifically, content producers oversee and orchestrate a radio show or feature. The content producer might organize music choices, guests, callers for talk radio

Talk radio

Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

 or competitions, timings, and overall show content. They also may produce recorded content, from shows to radio commercial

Radio commercial

Commercial radio stations make most of their revenue selling “airtime” to advertisers. Of total media expenditures, radio accounts for 6.9%. Radio advertisements or “spots” are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing...

s and commercial bumper

Commercial bumper

In broadcasting, a commercial bumper, ident bumper or break-bumper is a brief announcement, usually two to 15 seconds that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa...

s.

The role of a radio producer also may also include that of a board operator

Board operator

A board operator or board op is a particular type of operator at a radio station, television studio, or at a live production such as a theater or concert venue and provides live event support...

 or technical operator who may operate the technical controls (sound volume levels, recording

Recording

Recording is the process of capturing data or translating information to a recording format stored on some storage medium, which is often referred to as a record or, if an auditory medium, a recording....

 software, switchboard

Switchboard

The term switchboard, when used by itself, may refer to:*Telephone switchboard*Electric switchboard*Printed circuit board*Mixing console*In computing, Switch board...

, etc.) for another person, the on-air talent

Radio personality

A radio personality is a person with an on-air position in radio broadcasting. A radio personality can be someone who introduces and discusses various genres of music, hosts a talk radio show that may take calls from listeners, or someone whose primary responsibility is to give news, weather,...

. The producer is often in a separate control room

Control room

A control room is a room serving as an operations centre where a facility or service can be monitored and controlled. Examples include:*in television production, the master control is the technical hub of a broadcast operation common among most over-the-air television stations, television networks...

, usually separated from the radio studio by a window

Window

A window is a transparent or translucent opening in a wall or door that allows the passage of light and, if not closed or sealed, air and sound. Windows are usually glazed or covered in some other transparent or translucent material like float glass. Windows are held in place by frames, which...

, which allows visual contact while blocking noise

Noise

In common use, the word noise means any unwanted sound. In both analog and digital electronics, noise is random unwanted perturbation to a wanted signal; it is called noise as a generalisation of the acoustic noise heard when listening to a weak radio transmission with significant electrical noise...

.

Some producers involved in the field of radio are also sometimes known as "production directors", "creative producers", "imaging specialists", or even "imaging producers". This type of radio producer primarily creates and produces audio content for a radio station or radio network

Radio network

There are two types of radio networks currently in use around the world: the one-to-many broadcast type commonly used for public information and mass media entertainment; and the two-way type used more commonly for public safety and public services such as police, fire, taxicabs, and delivery...

. Some examples of their work are promos (promotional, commercial-like audio clips), jingle

Jingle

A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

s and various other audio clips, better known in the radio business as "imaging

Brand management

Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...

".

Many radio stations and station clusters ( regional groups of stations ) have their own production director who may oversee any of the above listed responsibilities daily. Most large radio groups have their own in-house creative production team, who produce audio for more than one station across the group, or even across a country.