ROIR
Encyclopedia
ROIR or Reach Out International Records, is a New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

-based record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 founded in 1979 by Neil Cooper
Neil Cooper (ROIR)
Neil Cooper was the founder and head of independent US cassette and record label ROIR.-Life and work:Born in Philadelphia, Cooper attended Amherst College and graduated from Columbia Business School in 1954. Working as a booking agent for MCA Inc...

.

ROIR was founded the same year that the Sony Walkman launched, and initially, the label exclusively distributed its releases in cassette format. Much of the label's catalog is now available in CD
Compact Disc
The Compact Disc is an optical disc used to store digital data. It was originally developed to store and playback sound recordings exclusively, but later expanded to encompass data storage , write-once audio and data storage , rewritable media , Video Compact Discs , Super Video Compact Discs ,...

 and LP
Gramophone record
A gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...

 formats.

ROIR released its first cassette, by James Chance and the Contortions
James Chance and the Contortions
James Chance and the Contortions, led by saxophonist and vocalist James Chance, were one of the original punk jazz groups of the New York No Wave music scene. Their first recording, credited solely as Contortions, was on the 1978 compilation, No New York, produced by Brain Eno...

, in 1981. In 1982, ROIR released the compilation album
Compilation album
A compilation album is an album featuring tracks from one or more performers, often culled from a variety of sources The tracks are usually collected according to a common characteristic, such as popularity, genre, source or subject matter...

 New York Thrash
New York Thrash
New York Thrash is a hardcore punk compilation album released by ROIR in 1982.Considered a definitive document of the early New York hardcore scene, New York Thrash features rare and otherwise unreleased recordings, including the first recorded material by the Beastie Boys, as well as material by...

, documenting the hardcore punk
Hardcore punk
Hardcore punk is an underground music genre that originated in the late 1970s, following the mainstream success of punk rock. Hardcore is generally faster, thicker, and heavier than earlier punk rock. The origin of the term "hardcore punk" is uncertain. The Vancouver-based band D.O.A...

 scene in the New York metropolitan area
New York metropolitan area
The New York metropolitan area, also known as Greater New York, or the Tri-State area, is the region that composes of New York City and the surrounding region...

. It has since become a definitive album in the genre.

Most of ROIR's early catalog consists of punk rock
Punk rock
Punk rock is a rock music genre that developed between 1974 and 1976 in the United States, the United Kingdom, and Australia. Rooted in garage rock and other forms of what is now known as protopunk music, punk rock bands eschewed perceived excesses of mainstream 1970s rock...

 and no wave
No Wave
No Wave was a short-lived but influential underground music, film, performance art, video, and contemporary art scene that had its beginnings during the mid-1970s in New York City. The term No Wave is in part satirical word play rejecting the commercial elements of the then-popular New Wave genre...

 releases by artists such as Suicide
Suicide (band)
Suicide is an American electronic protopunk musical duo, intermittently active since 1970 and composed of vocalist Alan Vega and Martin Rev on synthesizers and drum machines. They are an early synthesizer/vocal musical duo....

, Glenn Branca
Glenn Branca
Glenn Branca is an American avant-garde composer and guitarist known for his use of volume, alternative guitar tunings, repetition, droning, and the harmonic series. In 2008 he was awarded an unrestricted grant from the Foundation for Contemporary Arts.-Beginnings: 1960s and early 1970s:Branca...

, and Lydia Lunch
Lydia Lunch
Lydia Lunch is an American singer, poet, writer, and actress whose career was spawned by the New York No Wave scene...

. The label later branched out into other genres including hardcore punk
Hardcore punk
Hardcore punk is an underground music genre that originated in the late 1970s, following the mainstream success of punk rock. Hardcore is generally faster, thicker, and heavier than earlier punk rock. The origin of the term "hardcore punk" is uncertain. The Vancouver-based band D.O.A...

, reggae
Reggae
Reggae is a music genre first developed in Jamaica in the late 1960s. While sometimes used in a broader sense to refer to most types of Jamaican music, the term reggae more properly denotes a particular music style that originated following on the development of ska and rocksteady.Reggae is based...

, ska
Ska
Ska |Jamaican]] ) is a music genre that originated in Jamaica in the late 1950s, and was the precursor to rocksteady and reggae. Ska combined elements of Caribbean mento and calypso with American jazz and rhythm and blues...

, psychedelia and dub
Dub music
Dub is a genre of music which grew out of reggae music in the 1960s, and is commonly considered a subgenre, though it has developed to extend beyond the scope of reggae...

.

ROIR released early recordings by Bad Brains
Bad Brains
Bad Brains is an American hardcore punk band formed in Washington, D.C., in 1977. They are widely regarded as among the pioneers of hardcore punk, though the band's members objected to this term to describe their music. They are also an adept reggae band, while later recordings featured elements of...

 (Bad Brains
Bad Brains (album)
Bad Brains is the first full-length studio album recorded by Bad Brains. Adam Yauch of Beastie Boys has been quoted as saying that this album is "the best punk/hardcore album of all time"...

), Beastie Boys
Beastie Boys
Beastie Boys are an American hip hop trio from New York City. The group consists of Mike D who plays the drums, MCA who plays the bass, and Ad-Rock who plays the guitar....

, Einstürzende Neubauten
Einstürzende Neubauten
Einstürzende Neubauten is a German post-industrial band, originally from West Berlin, formed in 1980. The group currently comprises Blixa Bargeld , Alexander Hacke , N.U...

 (2X4
2X4 (Einstürzende Neubauten album)
2X4 is a collection of concert recordings by the German group Einstürzende Neubauten. ROIR released 2X4 in 1984 in cassette-only format . The live tracks were recorded in various European cities between 1980 and 1983. Kurt Loder wrote the liner notes...

), Flipper
Flipper (band)
Flipper is a punk band formed in San Francisco, California in 1979, continuing in often erratic fashion until the mid-1990s, then reuniting in 2005. The band influenced a number of grunge,, punk rock and noise rock bands...

 (Blow'n Chunks
Blow'n Chunks
Blow'n Chunks is the band Flipper's first live album, released in 1984.- Track listing :# Way Of The World# The Lights, The Sound, The Rhythm, The Noise# Shed No Tears# Love Canal# Ha Ha Ha# In Your Arms# Life Is Cheap# In Life My Friend...

), MC5
MC5
The MC5 is an American rock band formed in Lincoln Park, Michigan and originally active from 1964 to 1972. The original band line-up consisted of vocalist Rob Tyner, guitarists Wayne Kramer and Fred "Sonic" Smith, bassist Michael Davis, and drummer Dennis Thompson...

, New York Dolls
New York Dolls
The New York Dolls is an American rock band, formed in New York in 1971. The band's protopunk sound prefigured much of what was to come in the punk rock era; their visual style influenced the look of many new wave and 1980s-era glam metal groups, and they began the local New York scene that later...

, Television
Television (band)
Television was an American rock band, formed in New York City in 1973. They are best known for the album Marquee Moon and widely regarded as one of the founders of "punk" and New Wave music. Television was part of the early 1970s New York underground rock scene, along with bands like the Patti...

, The Legendary Pink Dots
The Legendary Pink Dots
The Legendary Pink Dots are an Anglo-Dutch experimental rock band formed in London in August 1980. Although far outside the mainstream , LPD have released more than 40 albums, have a devoted worldwide following, and tour frequently.-Overview:The Legendary Pink Dots formed in August 1980 in London...

, Lee 'Scratch' Perry, and The Skatalites
The Skatalites
The Skatalites are a ska band from Jamaica. They played initially between 1963 and 1965, and recorded many of their best known songs in the period, including "Guns of Navarone". They also played on records by Prince Buster and backed many other Jamaican artists who recorded during that period...

(Stretching Out).
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