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Publicist
 
 
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A publicist is a person whose job
Employment

Employment is a contract between two party , one being the #Employer and the other being the #Employee. An employee may be defined as: "A person in the Service of another under any contract of hire, express or implied, oral contract or written, where the employer has the power or right to control and Management the employee i...
 is to generate and manage publicity
Publicity

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people , product and services, organizations of all kinds, and works of art or entertainment....
 for a public figure, especially a celebrity
Celebrity

A celebrity is a widely-recognized or notable person who commands a high degree of public and media attention. The word stems from the Latin verb "celebrare" but one may not become a celebrity unless public and mass media interest is piqued....
, a business
Business

A business is a legally recognized organization designed to provide good s and/or Service to consumers. Businesses are predominant in capitalism economies, most being privately owned and formed to earn profit that will increase the wealth of its owners....
, or for a work such as a book
Book

A book is a set or collection of written, printed, illustrated, or blank sheets, made of paper, parchment, or other material, usually fastened together to hinge at one side....
 or film
Film

Film encompasses individual motion pictures, the field of film as an art form, and the film industry. Films are produced by recording images from the world with cameras, or by creating images using animation techniques or special effects....
. Just like lawyers, most top level publicists work in private practice, handling multiple client
Consumer

Consumer is a broad label that refers to any individuals or household that use Good generated within the economic system. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary....
s. See more at Publicity
Publicity

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people , product and services, organizations of all kinds, and works of art or entertainment....
.

In the world of celebrities, unlike agents or managers, publicists typically take a monthly fee for servicing a client (whereas agents and managers tend to take a percentage of their client's gross income).






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A publicist is a person whose job
Employment

Employment is a contract between two party , one being the #Employer and the other being the #Employee. An employee may be defined as: "A person in the Service of another under any contract of hire, express or implied, oral contract or written, where the employer has the power or right to control and Management the employee i...
 is to generate and manage publicity
Publicity

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people , product and services, organizations of all kinds, and works of art or entertainment....
 for a public figure, especially a celebrity
Celebrity

A celebrity is a widely-recognized or notable person who commands a high degree of public and media attention. The word stems from the Latin verb "celebrare" but one may not become a celebrity unless public and mass media interest is piqued....
, a business
Business

A business is a legally recognized organization designed to provide good s and/or Service to consumers. Businesses are predominant in capitalism economies, most being privately owned and formed to earn profit that will increase the wealth of its owners....
, or for a work such as a book
Book

A book is a set or collection of written, printed, illustrated, or blank sheets, made of paper, parchment, or other material, usually fastened together to hinge at one side....
 or film
Film

Film encompasses individual motion pictures, the field of film as an art form, and the film industry. Films are produced by recording images from the world with cameras, or by creating images using animation techniques or special effects....
. Just like lawyers, most top level publicists work in private practice, handling multiple client
Consumer

Consumer is a broad label that refers to any individuals or household that use Good generated within the economic system. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary....
s. See more at Publicity
Publicity

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people , product and services, organizations of all kinds, and works of art or entertainment....
.

In the world of celebrities, unlike agents or managers, publicists typically take a monthly fee for servicing a client (whereas agents and managers tend to take a percentage of their client's gross income). Publicists can be local, regional or national level. They can also have special expertise in areas such as entertainment or literary publicity.

An older meaning of the term is closer to pamphleteer
Pamphleteer

A pamphleteer is a historical term for someone who creates or distributes pamphlets. Pamphlets were used to broadcast the writer's opinions on an issue, for example, in order to get people to vote for their favorite politician or to articulate a particular political ideology....
: someone who circulates ideas by publishing them, perhaps in ephemeral forms.

Compare to

  • Agency
    Agency (law)

    Agency is an area of commercial law dealing with a contractual or quasi-contractual tripartite, or non-contractual set of relationships when an Agent is authorized to act on behalf of another to create a legal relationship with a Third Party....
     (agent)
  • Management
    Management

    Management in business and human organization activity is simply the act of getting people together to accomplish desired goals. Management comprises planning, organizing, staffing, leadership or directing, and Control an organization or effort for the purpose of accomplishing a goal....
     (manager)
  • Promotion
    Promotion (marketing)

    Promotion involves disseminating information about a product , product line, brand, or company. It is one of the four key aspects of the marketing mix....
     (promoter)
One of the publicist's main function is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.

Some publicists specialize in representing 'ordinary' members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations and magazines.

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