Psychopathic Records, also known as "The Hatchet", is an American independent record label

Independent record label

An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

 based in Farmington Hills

Farmington Hills, Michigan

Farmington Hills is a community in southeastern Michigan. It is the largest city in Oakland County in the U.S. state of Michigan. Its population was 79,740 at the 2010 census...

, Michigan

Michigan

Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....

 that specializes in hip hop music

Hip hop music

Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...

. The label was founded in 1991 by Alex Abbiss and hip hop group Insane Clown Posse

Insane Clown Posse

Insane Clown Posse is an American hip hop duo from Detroit, Michigan. The group is composed of Joseph Bruce and Joseph Utsler, who perform under the respective personas of the "wicked clowns" Violent J and Shaggy 2 Dope. Insane Clown Posse performs a style of hardcore hip hop known as horrorcore...

.

In addition to producing music, the label has several other subsidiaries that deal with merchandise

Merchandising

Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer...

, video

Video

Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...

, and professional wrestling

Professional wrestling

Professional wrestling is a mode of spectacle, combining athletics and theatrical performance.Roland Barthes, "The World of Wrestling", Mythologies, 1957 It takes the form of events, held by touring companies, which mimic a title match combat sport...

. Psychopathic runs its own manufacturing and distribution operations for merchandise, managing nearly 30 full-time employees.