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Prentice Hall

Prentice Hall

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Prentice Hall is a major educational publisher. It is an imprint
In the publishing industry, an imprint can mean several different things:* As a piece of bibliographic information about a book, it refers to the name and address of the book's publisher and its date of publication as given at the foot or on the verso of its title page.* It can mean a trade name...

 of Pearson Education, Inc., based in Upper Saddle River, New Jersey
Upper Saddle River, New Jersey
Upper Saddle River is an affluent borough in Bergen County, New Jersey, United States. As of the 2010 United States Census, the borough population was 8,208. It is not to be confused with the neighboring borough of Saddle River.-History:...

United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. Prentice Hall publishes print and digital content for the 6-12 and higher-education market. Prentice Hall distributes its technical titles through the Safari Books Online
Safari Books Online
Safari Books Online LLC is a digital library founded in July 2001 and headquartered in Sebastopol, CA with offices in Boston, MA and San Francisco, CA...

 e-reference service.


On October 13, 1913, law professor Dr. Charles Gerstenberg and his student Richard Ettinger founded Prentice Hall. Gerstenberg and Ettinger took their mothers' maiden names—Prentice and Hall—to name their new company.

Prentice Hall was acquired by Gulf+Western
Gulf and Western Industries, Inc., for a number of years known as Gulf+Western, was an American conglomerate.- History :Gulf and Western's prosaic origins date to a manufacturer named Michigan Bumper Co. founded in 1934, though Charles Bluhdorn treated his 1958 takeover of what was then Michigan...

 in 1984, and became part of that company's publishing division Simon & Schuster
Simon & Schuster
Simon & Schuster, Inc., a division of CBS Corporation, is a publisher founded in New York City in 1924 by Richard L. Simon and M. Lincoln Schuster. It is one of the four largest English-language publishers, alongside Random House, Penguin and HarperCollins...

. Publication of trade books ended in 1991. Simon & Schuster's educational division, including Prentice Hall, was sold to Pearson
Pearson PLC
Pearson plc is a global media and education company headquartered in London, United Kingdom. It is both the largest education company and the largest book publisher in the world, with consumer imprints including Penguin, Dorling Kindersley and Ladybird...

 by G+W successor Viacom
Viacom (1971–2005)
Viacom , stylized as VIACOM in its current logo, was an American media conglomerate. It was the owner of CBS, Nickelodeon & MTV, among others. Effective December 31, 2005, this corporate entity changed its name to CBS Corporation...

 in 1998.

Notable titles

Prentice Hall is the publisher of Magruder's American Government as well as Biology by Ken Miller
Kenneth R. Miller
Kenneth Raymond Miller is a biology professor at Brown University. Miller, who is Roman Catholic, is particularly known for his opposition to creationism, including the intelligent design movement...

 and Joe Levine. Their artificial intelligence
Artificial intelligence
Artificial intelligence is the intelligence of machines and the branch of computer science that aims to create it. AI textbooks define the field as "the study and design of intelligent agents" where an intelligent agent is a system that perceives its environment and takes actions that maximize its...

 series includes Artificial Intelligence: A Modern Approach
Artificial Intelligence: A Modern Approach
Artificial Intelligence: A Modern Approach is a college textbook on Artificial Intelligence, written by Stuart J. Russell and Peter Norvig. The third edition of the book was released 11 December 2009...

by Stuart J. Russell
Stuart J. Russell
Stuart Russell is a computer scientist known for his contributions to artificial intelligence.Stuart Russell was born in Portsmouth, England. He received his Bachelor of Arts degree with first-class honours in Physics from Wadham College, Oxford in 1982, and his Ph.D. in Computer Science from...

 and Peter Norvig
Peter Norvig
Peter Norvig is an American computer scientist. He is currently the Director of Research at Google Inc.-Educational Background:...

 and ANSI Common Lisp by Paul Graham. They also published the well-known computer programming book The C Programming Language by Brian Kernighan
Brian Kernighan
Brian Wilson Kernighan is a Canadian computer scientist who worked at Bell Labs alongside Unix creators Ken Thompson and Dennis Ritchie and contributed to the development of Unix. He is also coauthor of the AWK and AMPL programming languages. The 'K' of K&R C and the 'K' in AWK both stand for...

 and Dennis Ritchie
Dennis Ritchie
Dennis MacAlistair Ritchie , was an American computer scientist who "helped shape the digital era." He created the C programming language and, with long-time colleague Ken Thompson, the UNIX operating system...


In "Personal Computer" History

A Prentice Hall subsidiary, Reston Publishing, was in the foreground of technical-book publishing when microcomputers were first becoming available. It was still unclear who would be buying and using "personal computers," and the scarcity of useful software and instruction created a publishing market niche whose target audience yet had to be defined. In the spirit of the pioneers who made PCs possible, Reston Publishing's editors addressed non-technical users with the reassuring, and mildly experimental, Computer Anatomy for Beginners by Marlin Ouverson of People's Computer Company
People's Computer Company
People's Computer Company was an organization, a newsletter and, later, a quasiperiodical called the "dragonsmoke." PCC was founded and produced by Bob Albrecht & George Firedrake in Menlo Park, California in the early 1970s.The first newsletter announced itself with the following...

. They followed with a collection of books that was generally by and for programmers, building a stalwart list of titles relied on by many in the first generation of microcomputers users.

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