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Porn 2.0

Porn 2.0

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Porn 2.0, named after the Web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...

 is a concept of internet-based websites featuring user-generated content
User-generated content
User generated content covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles...

. These ideas are sometimes described as intermediate social networking mediums using dynamics contents such as user-based categorizing, webcam hosting in ?tube as opposed to static contents in Porn 1.0 (e.g., Thumbnail gallery post
Thumbnail gallery post
A thumbnail gallery post is a common type of ad-driven website that provides links to free Internet pornography. In affiliate marketing terms, TGPs are the affiliates that drive new traffic to the product producers, paysites...

, pop-up, brute force trivial advertising). The model derived from the Web 2.0 citizen media content known as the bubbling effect, that include video communities (Metacafe
Metacafe
Metacafe is a web site that specializes in short-form video entertainment in the categories of movies, video games, sports, music and TV.The company is headquartered in San Francisco, California, with offices in New York, Los Angeles, London and Tel Aviv...

, Vimeo
Vimeo
Vimeo is a video-sharing website on which users can upload, share, and view videos. It was founded by Zach Klein and Jake Lodwick in November 2004...

, YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

) and extending/orientating interest and hobby mediums such as citizen media journalism (Tumblr
Tumblr
Tumblr is a website and microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, or choose to make their tumblelog private. The service emphasizes ease of use. The site ranks as the 10th...

, Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

), general blogging, (Blogger
Blogger (service)
Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries. It was created by Pyra Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com. Up until May 1, 2010 Blogger allowed users to publish...

, DailyBooth
DailyBooth
DailyBooth is a photoblogging website designed for users to take a photo of themselves every day with a caption, in order to document and share their life with others, thus the slogan "your life in pictures." It is similar to social-networking websites such as Twitter in that you can follow other...

, Lookbook
Lookbook
A lookbook is a collection of photographs compiled to show off a model, a photographer, a style, or a clothing line. It is an especially popular term with "fashion bloggers"....

), live interaction hosting (Flickr
Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...

, Megaupload
Megaupload
Megaupload is an online Hong Kong-based company established in 2005 for the use of uploading and downloading files. It includes a video browsing section in the site Megavideo, MegaLive, MegaPix and Megabox as well as a sister company called Megaporn which hosts user uploaded pornographic content...

, Photobucket
Photobucket
Photobucket is an image hosting, video hosting, slideshow creation and photo sharing website. It was founded in 2003 by Alex Welch and Darren Crystal and received funding from Trinity Ventures. It was acquired by Fox Interactive Media in 2007....

, Picasa
Picasa
Picasa is an image organizer and image viewer for organizing and editing digital photos, plus an integrated photo-sharing website, originally created by Idealab in 2002 and owned by Google since 2004. "Picasa" is a blend of the name of Spanish painter Pablo Picasso, the phrase mi casa for "my...

). Likewise in many instances of the Porn 2.0 websites, they usually utilize a social networking mechanism as their foundation, and bubbling generic contents such as amateur pornography, cybersex, online sex et cetera. While most Porn 2.0 sites still prefer to focus on specific audience such as movie hosting, gay, lesbian and swinging contents, they are still a mass media focusing on some idea of traditional pornography such as glam photography, and interactive sites of webcam hosting, sharing and trade media, such as (iCam, iPorn AVN
AVN (magazine)
Adult Video News is an American trade journal that covers the adult video industry. The New York Times notes that AVN is to pornographic films what Billboard is to records...

). These styles, trends and preferences are not necessary as limited to forking trends, however, cultural media of pornography literature and adult comic still prefers to use Porn 1.0 as of current.

Since their inception, Porn 2.0 websites have garnered great popularity, but have meanwhile encountered various legal and other difficulties. Among these difficulties are concern about the digital content
Content management
Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content...

 copyright
Digital rights management
Digital rights management is a class of access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals with the intent to limit the use of digital content and devices after sale. DRM is any technology that inhibits uses of digital content that...

, trade media and affiliating partnership advertising. Other concerns include the idea of sharing vs privacy
Privacy
Privacy is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively...

 in Security 2.0 and legal ramifications of large quantities of free, user-generated pornographic content on the internet. To solve these problems temporarily, a method of implementations of zero-dollar charge credit card verification is implemented in MaxPorn and RTA & age verification consent in PornoTube respectfully. While in Porn 3.0 development, news media often suggest the usage of 3D stereoscopy
Stereoscopy
Stereoscopy refers to a technique for creating or enhancing the illusion of depth in an image by presenting two offset images separately to the left and right eye of the viewer. Both of these 2-D offset images are then combined in the brain to give the perception of 3-D depth...

, multi-angle DVD neural impulse actuators
Neural Impulse Actuator
The Neural Impulse Actuator is a brain–computer interface device developed by OCZ Technology. BCI devices attempt to move away from the classic input devices like keyboard and mouse and instead read electrical activity from the head, preferably the EEG...

, and peripheral controller and devices similar to game controller vibration, eliminating less probable technologies such as holograms.

Challenges


While some argue that pornographic sites are a natural development for an industry that has always been at the forefront of technological advancements, Porn 2.0 has presented several difficulties and challenges.

Copyright issues


Copyright infringement
Copyright infringement
Copyright infringement is the unauthorized or prohibited use of works under copyright, infringing the copyright holder's exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works.- "Piracy" :...

 is chief among the challenges that have confronted Porn 2.0. Porn 2.0 websites have come under attack as being potentially harmful to the economics of more traditional pornography outlets such as DVD sales and monthly paid subscription adult sites.

As with YouTube, any site that allows users to upload content runs the risk of infringing on the copyrights of the original producers. While this was a grey issue at the inception of the Web 2.0 movement, a billion dollar lawsuit filed by Viacom in 2007 against YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 (see "Copyright Infringement") will bring this issue before the courts and will have a massive potential effect on the viability of Porn 2.0 as a business strategy. YouTube has since won the suit.

Age and identity


As part of the Child Protection and Obscenity Enforcement Act
Child Protection and Obscenity Enforcement Act
The Child Protection and Obscenity Enforcement Act of 1988, title VII, subtitle N of the Anti-Drug Abuse Act of 1988, , , is part of a United States Act of Congress which places stringent record-keeping requirements on the producers of actual, sexually explicit materials...

 of 1988, the U.S. Congress enacted statute 18 U.S.C. 2257 in 1988. This required that all producers of sexually explicit material keep detailed records of the age and identity of all models that they shoot. While this posed some difficulty for professional producers of commercial pornography, the advent of user-submitted material to Porn 2.0 sites widened the possible application of the law. When anyone who produces sexual-explicit material is subject to the statute, Porn 2.0 meant that even individuals at home who shot amateur video were now considered producers.

A 2007 decision by the 6th Circuit Court of Appeals found that the 2257 legislation was unconstitutional and violated first amendment rights. The decision was overturned in a 2009 en banc
En banc
En banc, in banc, in banco or in bank is a French term used to refer to the hearing of a legal case where all judges of a court will hear the case , rather than a panel of them. It is often used for unusually complex cases or cases considered to be of greater importance...

 rehearing. The United States Supreme Court declined to hear the matter.

Privacy


It is possible that users upload material without the models' consent. This is usually prohibited by the sites' Terms of Use, although some sites such as Voyeurweb
Voyeurweb
Voyeurweb is a free photo sharing website with a focus on nudity and some softcore amateur pornography. Started in August 1997, it has since become a very popular amateur pornographic website...

 allow non-consensual photos and move offices frequently to avoid the legal issues this might otherwise entail.

Monetization


As with Web 2.0 ventures like Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

, Myspace
Myspace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

 or YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, Porn 2.0 has yet to find a strategy that proves to be commercially profitable. High server costs from hosting the large amount of user-generated content paired with little to no user-generated income puts Porn 2.0 websites in a challenging financial position. Because Porn 2.0 services have, so far, been free of charge to users, the only source of revenue for these sites is from advertising placement. While high traffic sites can garner substantial revenue from advertising, websites are searching for a new monetization model for Web and Porn 2.0 ventures.

Porn SEO 2.0


Porn SEO 2.0 is the process of using Web 2.0 attributes to build and optimize adult websites for better visibility in the search engines. This includes not only user generated content but also the use of rich media, social media, APIs and cross platform integration, along with new coding languages like Action Script, Java and HTML5. The first E commerce transaction was on an adult website however, the online adult industry has failed to keep up with and take advantage of modern Web 2.0 advancements. Porn SEO 2.0 address this problem specifically and is a practice that aims to bring porn websites up-to-date with Web 2.0 practices. An example of Porn 2.0 is WP-Porn. This is a plugin that helps bring adult websites Porn 2.0 services.

PornoTube



PornoTube
PornoTube
PornoTube is an advertising-supported pornographic website that provides audio, videos, and photos of explicit sex for free.-Background:It allows its users to upload their own pornographic media . It is one of the highest-traffic pornographic sites on the Internet along with YouPorn and has been...

 is an advertising-supported pornographic site that provides audio, videos, and photos of explicit sex
Sex
In biology, sex is a process of combining and mixing genetic traits, often resulting in the specialization of organisms into a male or female variety . Sexual reproduction involves combining specialized cells to form offspring that inherit traits from both parents...

. It is one of the highest-traffic pornographic sites on the Internet along with Pornhub
Pornhub
Pornhub is a free ad-supported pornographic video sharing website which allows users to watch professional and amateur porn.It allows users to watch thousands of videos for free and the website also offers a paid for subscription service which give users extra benefits such as the ability to...

 and YouPorn
YouPorn
YouPorn is a free pornographic video sharing website. Since starting in August 2006, it has become the most popular pornographic website. In November 2007, it was reported to be the largest free pornographic website on the Internet...

 and has been described as a major development in Internet pornography.

PornoTube was started in July 2006 by AEBN
AEBN
AEBN, short for Adult Entertainment Broadcast Network, is an Internet pornography company that specializes in delivering material through streaming video in a video on demand format. Subsidiaries include PornoTube.-History:...

.

Redtube



RedTube is a Web 2.0, video sharing, pornography site which in November 2009, held an Alexa ranking within the World's top 100 sites. However by June 2010 it had fallen out of the top 100. Its popularity has been ascribed to its non-sexual name.

Wired reported that Redtube.com was one of the 5 fastest growing websites in December 2007.

The site's database was accessed and temporarily shut down by Turkish hackers in February 2008.

Xtube



XTube is a Canadian pornographic video hosting service which allows users to share adult videos with others.

YouPorn



YouPorn
YouPorn
YouPorn is a free pornographic video sharing website. Since starting in August 2006, it has become the most popular pornographic website. In November 2007, it was reported to be the largest free pornographic website on the Internet...

 is a free pornographic video sharing site, similar in format to YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

. Started in August 2006, it has since become one of the most popular pornographic sites
Internet pornography
Internet pornography is pornography that is distributed by means of various sectors of the Internet, primarily via websites, peer-to-peer file sharing, or Usenet newsgroups...

. The domain name
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

 was registered by a company in December 2005, and a little over a year later YouPornMobile was registered, promoting mobile porn
Mobile porn
Mobile porn also known as mobile adult content, mobile erotica or cellphone adult content, is pornography distributed over mobile telecommunications networks for consumption on mobile devices; mainly mobile phones and smartphones....

. The site does not list any contact address, and journalists have speculated that the company is based in Germany.

In October 2007, it was reported that a man, a Stanford MBA living in California, had contacted Vivid Entertainment
Vivid Entertainment
Vivid Entertainment Group is an adult video producer, featuring a catalog of VHS and DVD titles and internet content. In 2006 it was described by Reuters as one of the handful of studios that dominate the U.S. porn industry....

 and AEBN
AEBN
AEBN, short for Adult Entertainment Broadcast Network, is an Internet pornography company that specializes in delivering material through streaming video in a video on demand format. Subsidiaries include PornoTube.-History:...

 in May 2007, claiming that he co-owned YouPorn with another individual, and was willing to sell for $20 million. He later denied owning YouPorn, claiming instead that it was founded and is operated by a German.

Social porn news


There are other forms of Porn 2.0, which do not involve user-generated video content. It is the case of the so-called "Social Porn" Digg
Digg
Digg is a social news website. Prior to Digg v4, its cornerstone function consisted of letting people vote stories up or down, called digging and burying, respectively. Digg's popularity prompted the creation of copycat social networking sites with story submission and voting systems...

-style websites, where registered users write articles about their submitted links. The first ever social news website dedicated to porn and adult content was socialporn.com, created in 2006. This site was closed in 2008 due to the lack of adequate counter-measures against spam submissions.