Popular print
Encyclopedia
Popular Prints is a term for printed images of generally low artistic quality which were sold cheaply in Europe and later the New World from the 15th to 18th centuries, often with text as well as images. They were the first mass-media. After about 1800, the types and quantity of images greatly increased, but other terms are usually used to categorise them.

1400s

From about 1400, there began a "visual revolution that inundated Europe with images during the fifteenth century" (Field) as the woodcut
Woodcut
Woodcut—occasionally known as xylography—is a relief printing artistic technique in printmaking in which an image is carved into the surface of a block of wood, with the printing parts remaining level with the surface while the non-printing parts are removed, typically with gouges...

 technique was applied to paper
Paper
Paper is a thin material mainly used for writing upon, printing upon, drawing or for packaging. It is produced by pressing together moist fibers, typically cellulose pulp derived from wood, rags or grasses, and drying them into flexible sheets....

, which was now manufactured in Christian Europe, instead of being imported from Islamic Spain. In the 15th century the great majority of these images were religious, if playing card
Playing card
A playing card is a piece of specially prepared heavy paper, thin cardboard, plastic-coated paper, cotton-paper blend, or thin plastic, marked with distinguishing motifs and used as one of a set for playing card games...

s are excluded. They were sold at churches, fairs and places of pilgrimage. Most were coloured, usually crudely, by hand or later by stencil
Stencil
A stencil is a thin sheet of material, such as paper, plastic, or metal, with letters or a design cut from it, used to produce the letters or design on an underlying surface by applying pigment through the cut-out holes in the material. The key advantage of a stencil is that it can be reused to...

. One political cartoon
Cartoon
A cartoon is a form of two-dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically non-realistic or semi-realistic drawing or painting intended for satire, caricature, or humor, or to the artistic style of such works...

 relating to events in 1468-70 has survived in several different versions (many from years later). Old master print
Old master print
An old master print is a work of art produced by a printing process within the Western tradition . A date of about 1830 is usually taken as marking the end of the period whose prints are covered by this term. The main techniques concerned are woodcut, engraving and etching, although there are...

 is a term that at this period includes popular prints, but later is restricted to more expensive and purely artistic prints.

Although early information as to prices is almost non-existent, it is clear from a number of sources that small woodcut
Woodcut
Woodcut—occasionally known as xylography—is a relief printing artistic technique in printmaking in which an image is carved into the surface of a block of wood, with the printing parts remaining level with the surface while the non-printing parts are removed, typically with gouges...

s were affordable by at least the urban working-class, and much of the peasant
Peasant
A peasant is an agricultural worker who generally tend to be poor and homeless-Etymology:The word is derived from 15th century French païsant meaning one from the pays, or countryside, ultimately from the Latin pagus, or outlying administrative district.- Position in society :Peasants typically...

 class as well.

During the middle of the century the quality of the images became typically very low, but there was an improvement towards the end, partly because it was necessary to keep pace with the quality of images in engraving
Engraving
Engraving is the practice of incising a design on to a hard, usually flat surface, by cutting grooves into it. The result may be a decorated object in itself, as when silver, gold, steel, or glass are engraved, or may provide an intaglio printing plate, of copper or another metal, for printing...

s. Engraving
Engraving
Engraving is the practice of incising a design on to a hard, usually flat surface, by cutting grooves into it. The result may be a decorated object in itself, as when silver, gold, steel, or glass are engraved, or may provide an intaglio printing plate, of copper or another metal, for printing...

s were always much more expensive to create, as they needed greater skill to create the plate, which would last for far fewer impressions than a woodcut
Woodcut
Woodcut—occasionally known as xylography—is a relief printing artistic technique in printmaking in which an image is carved into the surface of a block of wood, with the printing parts remaining level with the surface while the non-printing parts are removed, typically with gouges...

. They did not come into the popular prints category until the 19th century, when different techniques made them much cheaper.

1500s

Broadsheets, also known as broadsides, were a common format. They were usually single sheets of paper of various sizes, typically sold by street-vendors. Another format was the chapbook
Chapbook
A chapbook is a pocket-sized booklet. The term chap-book was formalized by bibliophiles of the 19th century, as a variety of ephemera , popular or folk literature. It includes many kinds of printed material such as pamphlets, political and religious tracts, nursery rhymes, poetry, folk tales,...

, usually a single sheet cut or folded to make a small pamphlet or book. In Spain there were pliegos, in Portugal the papel volante
Papel volante
Papel volante is a Portuguese name that designates a form of popular literature that may include popular prints. They date from the seventeenth to twentieth centuries, and are usually in an eight page quarto format. They were at their height in the eighteenth century...

, and in other countries other names. These covered a great variety of material, including pictures, popular history, political comment or satire
Satire
Satire is primarily a literary genre or form, although in practice it can also be found in the graphic and performing arts. In satire, vices, follies, abuses, and shortcomings are held up to ridicule, ideally with the intent of shaming individuals, and society itself, into improvement...

, news, almanac
Almanac
An almanac is an annual publication that includes information such as weather forecasts, farmers' planting dates, and tide tables, containing tabular information in a particular field or fields often arranged according to the calendar etc...

s (from c. 1470), poems and songs. They could be very influential politically, and were often subsidized by political factions for propaganda purposes. See Broadside (music)
Broadside (music)
A broadside is a single sheet of cheap paper printed on one side, often with a ballad, rhyme, news and sometimes with woodcut illustrations...

 for their musical use. The Reformation
Protestant Reformation
The Protestant Reformation was a 16th-century split within Western Christianity initiated by Martin Luther, John Calvin and other early Protestants. The efforts of the self-described "reformers", who objected to the doctrines, rituals and ecclesiastical structure of the Roman Catholic Church, led...

 hugely increased the market for satirical and polemical prints in all counties affected. In France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 the Wars of Religion
French Wars of Religion
The French Wars of Religion is the name given to a period of civil infighting and military operations, primarily fought between French Catholics and Protestants . The conflict involved the factional disputes between the aristocratic houses of France, such as the House of Bourbon and House of Guise...

 ,and in England the English Civil War
English Civil War
The English Civil War was a series of armed conflicts and political machinations between Parliamentarians and Royalists...

 and the political convulsions after the Restoration
English Restoration
The Restoration of the English monarchy began in 1660 when the English, Scottish and Irish monarchies were all restored under Charles II after the Interregnum that followed the Wars of the Three Kingdoms...

 all produced huge quantities of propaganda and polemic, in images as well as text.

Despite being often issued in large numbers, their survival rate was extremely low, and they are now very rare, with most having not survived at all. This has been demonstrated by analysis of the records of the London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 Stationers Company's records from 1550 onwards; some blocks were in print for over a century with no copies now surviving. They were very commonly pasted to the walls of rooms. Paper was still sufficiently expensive that all available spare pieces tended to be used in the toilet.

After 1600

Newspapers began in the early 17th century, as an upmarket and expensive form of broadsheet (still a term
Broadsheet
Broadsheet is the largest of the various newspaper formats and is characterized by long vertical pages . The term derives from types of popular prints usually just of a single sheet, sold on the streets and containing various types of material, from ballads to political satire. The first broadsheet...

 for a large-format newspaper). The first in English came in 1620. http://www.bl.uk/collections/britnews.html During this century book
Book
A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...

s also became much cheaper, and began to replace some types of popular print. These trends continued during the next century, and although most of the traditional types of popular print lived on until the 19th century or beyond, they were by then part of a much wider print culture, and the term is generally not used of them. One type of publication continuing into the 20th century is the Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

ian cordel literature
Cordel literature
Cordel literature are popular and inexpensively printed booklets or pamphlets containing folk novels, poems and songs, which are produced and sold in fairs and by sidestreet vendors in the Northeast of Brazil...

("string literature" - it is hung on strings by the sellers) that continue to use woodcuts, and is part of a continuous tradition going back to the Portuguese papel volante
Papel volante
Papel volante is a Portuguese name that designates a form of popular literature that may include popular prints. They date from the seventeenth to twentieth centuries, and are usually in an eight page quarto format. They were at their height in the eighteenth century...

of the 17th century. Lubok
Lubok
A lubok is a Russian popular print, characterized by simple graphics and narratives derived from literature, religious stories and popular tales. Lubki prints were used as decoration in houses and inns...

 prints in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

 were another local variant.

See also

  • Old master print
    Old master print
    An old master print is a work of art produced by a printing process within the Western tradition . A date of about 1830 is usually taken as marking the end of the period whose prints are covered by this term. The main techniques concerned are woodcut, engraving and etching, although there are...

    s, which covers artistic prints.
  • Line engraving
    Line engraving
    Line engraving is a term for engraved images printed on paper to be used as prints or illustrations. The term is now much less used and when is, it is mainly in connection with 18th or 19th century commercial illustrations for magazines and books, or reproductions of paintings.Steel engraving is...

     is also relevant.
  • Printmaking
    Printmaking
    Printmaking is the process of making artworks by printing, normally on paper. Printmaking normally covers only the process of creating prints with an element of originality, rather than just being a photographic reproduction of a painting. Except in the case of monotyping, the process is capable...

    for all the printmaking techniques.

External links

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