Phoenix Television

Phoenix Television

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Phoenix Satellite Television Holdings Ltd or Phoenix Television (Traditional Chinese: 鳳凰衛星電視; Simplified Chinese: 凤凰卫星电视; Hanyu Pinyin: Fènghuáng Wèixīng Diànshì) is a Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

-based Mandarin Chinese and Cantonese (Yue Chinese) television broadcaster that serves the Chinese mainland and Hong Kong along with other markets with substantial Chinese viewers. It has 6 different television channels including Phoenix InfoNews Channel, Phoenix Chinese Channel, Phoenix Movie Channel, Phoenix Hong Kong Channel, etc. Phoenix Television provides news, information, entertainment programmes. It has a good relationship with the People's Republic of China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...

 government. It is one of the few privately owned broadcasting companies in mainland China able to broadcast information about events not covered by the government media, such as the coverage on the Rally Against Basic Law Article 23
Hong Kong Basic Law Article 23
Hong Kong Basic Law Article 23 is the basis of a security law proposed by the Government of Hong Kong. It states:On 24 September 2002 the government released its proposals for the anti-subversion law. It is the cause of considerable controversy and division in Hong Kong, which operates as a...

 on 1 July 2003.

The company's head office locates in Tai Po, New Territories, Hongkong, it also has correspondents offices in Beijing, Shanghai and Shenzhen. The Shenzhen office is said to be responsible for one half of the TV programs' production.

History


Phoenix started Phoenix Chinese Channel on 31 March 1996. During these years, the development of satellite allowed them to expand their broadcast to 53 countries and regions with more than 20 million viewers worldwide, of which more than 62% are Chinese-speaking people. It now covers over 150 countries and regions around the world with an estimated 300 million audience, among which, over 42 million households with more than 150 million viewers from the Mainland China
Mainland China
Mainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...

.

Phoenix Chinese Channel, Phoenix Movie Channel and Phoenix InfoNews Channel are broadcasting via cable in Hong Kong and via satellite
Satellite
In the context of spaceflight, a satellite is an object which has been placed into orbit by human endeavour. Such objects are sometimes called artificial satellites to distinguish them from natural satellites such as the Moon....

 to Taiwan
Republic of China
The Republic of China , commonly known as Taiwan , is a unitary sovereign state located in East Asia. Originally based in mainland China, the Republic of China currently governs the island of Taiwan , which forms over 99% of its current territory, as well as Penghu, Kinmen, Matsu and other minor...

, mainland China and other regions globally.

The Phoenix InfoNews Channel was established on 1 January 2001. It was the first Chinese-language channel that covered news from the regions of Greater China, including mainland China, Taiwan and Hong Kong. There is 24-hour broadcasting on financial news, stock market information as well as news headlines worldwide. In addition, it provides comments and analysis prepared by analysts on current issues and topics.

The Phoenix CNE channel is broadcast in Europe, and the Phoenix North America Channel is broadcast in the Americas.

On 28 March 2011 Phoenix Television lunched its brand-new Phoenix Hong Kong Channel broadcasting exclusively in Cantonese (Yue Chinese).

Channels


Phoenix TV operates the following channels:
  1. Phoenix Chinese Channel, launched on 31 March 1996, one of the long-term foreign broadcasters in China
  2. Phoenix Movies Channel
    Phoenix Movies Channel
    Phoenix Movies Channel is one of the six channels that Phoenix Television operates. It was launched on 28 August 1998 and serves as an encrypted pay-television service. Currently the encrypted signal is beamed via AsiaSat 3S across Mainland China. In the beginning, it was broadcast via cable in...

    , launched on 28 August 1998. It is now an encrypted pay-television service in China and worldwide.
  3. Phoenix InfoNews Channel
    Phoenix InfoNews Channel
    Phoenix InfoNews Channel is one of the six channels that Phoenix Television operates. It is the first channel to report news across the Greater China region, which includes Mainland China, Macau, Taiwan and Hong Kong. This channel was established on January 1, 2001, as a 24-hour channel on news...

    , launched on 1 January 2001, a 24-hour news channel.
  4. Phoenix North America Chinese Channel
    Phoenix North America Chinese Channel
    Phoenix North America Chinese Channel is one of the five channels that Phoenix Television operates. It was launched on 1 January 2001 in order to serve Chinese viewers in North America, and it is the first Chinese language channel that is available across the continent...

    , launched on 1 January 2001, which now broadcasts on both EchoStar and DirectTV satellite systems and shares the same programming with "Phoenix Chinese News and Entertainment Channel" (Phoenix CNE Channel).
  5. Phoenix Chinese News and Entertainment Channel
    Phoenix Chinese News and Entertainment Channel
    Phoenix Chinese News and Entertainment or Phoenix CNE Channel is one of the six channels that Phoenix Television operates. It was launched in August 1999 in order to serve Chinese viewers in Europe. This channel is a 24-hour free-to-air channel based in London and broadcast at 11623H 27500 2/3 via...

    (also known as Phoenix CNE Channel), launched on August 1999, which is now a 24-hour channel based in London
    London
    London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

     and broadcasting via satellite Eurobird 1 across Europe.
  6. Phoenix Hong Kong Channel
    Phoenix Hong Kong Channel
    Phoenix Hong Kong Channel is one of the six channels that Phoenix Television operates. It was launched on 28 March 2011 in order to serve Chinese viewers in Hong Kong, and it is Phoenix Television's first Yue Chinese language channel that is available across Hong Kong. This channel now broadcasts...

    , launched on 28 March 2011, a Cantonese (Yue Chinese) channel.

Programmes


Phoenix features a mix of programmes, ranging from political and economic news and current affairs through talk shows, film and music reviews to movies, and mini series in both Chinese and foreign origins.

Since 1 September 2001, Phoenix Television has been broadcasting a range of United Nations
United Nations
The United Nations is an international organization whose stated aims are facilitating cooperation in international law, international security, economic development, social progress, human rights, and achievement of world peace...

 television programme including 57 episodes of "UN in Action", 39 episodes of "World Chronicle", and also some awarded-winning documentaries. Phoenix is cooperating with the United Nations to produce more programmes.

The service of Phoenix is extended to WAP
Wireless Application Protocol
Wireless Application Protocol is a technical standard for accessing information over a mobile wireless network.A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.Before the introduction of WAP, mobile service providers had limited opportunities to offer...

, which facilitates news messages transferred through the mobile technology (SMS
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...

 and MMS). The service is charged.

Ownership


Phoenix Satellite Television holdings Ltd is a public limited company. Shareholders include Today's Asia Ltd. with 37.5% of the company, China Mobile Hong Kong Company Limited
China Mobile Hong Kong Company Limited
China Mobile Hong Kong Company Limited , formerly China Resources Peoples Telephone Company Limited and China Mobile Peoples Telephone Company Limited , is one of the mobile communication operators in Hong Kong, China....

 with 19.9%, Xing Kong Chuan Mei Group Co., Ltd.
STAR TV (Asia)
Satellite Television Asian Region is an Asian TV service owned by Rupert Murdoch's News Corporation.In 2009, News Corporation restructured STAR Asia into four units – STAR India, STAR Greater China, STAR Select and Fox International Channels....

 (wholly owned by News Corporation
News Corporation
News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...

) with 17.6%, China Wise International Ltd. with 8.3% and the public with 16.7%.

Management


Liu Changle (劉長樂), the CEO and founder of Phoenix TV, said Phoenix TV "is developing a global outlook and independent of local political attachment."

Mandarin News Anchor Stars


Phoenix Chinese Television features many well-known news anchors, talk show hosts as their star presenters. Most of them are degree holders in communications or language studies. Most are bilingual in Mandarin Chinese and English. Some of the top 'star presenters' are
  • Wu Hsiao-Li (Sally Wu) (吳小莉)
    • Wu was mentioned by former prime minister Zhu Rongji
      Zhu Rongji
      Zhū Róngjī is a prominent Chinese politician who served as the Mayor and Party chief in Shanghai between 1987 and 1991, before serving as Vice-Premier and then the fifth Premier of the People's Republic of China from March 1998 to March 2003.A tough administrator, his time in office saw the...

       in a press conference, in which he said that he watched her broadcast news everyday.
  • Anthony Yuen
    Anthony Yuen
    Anthony Yuen , is an American editor and anchor on the Hong Kong television and media station Phoenix Television. He is also a columnist on Singapore's Lianhe Zaobao.Yuen was born in Guangxi, China, then moved to Taiwan with his father soon after his birth...

     (阮次山)
    • Yuen is the editor-in-chief and current affairs anchor of Phoenix Television.
  • Hu I-Hu (Tiger Hu) (胡一虎)
    • Hu is a host who has interviewed the South Africa
      South Africa
      The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

      n ex-President Nelson Mandela
      Nelson Mandela
      Nelson Rolihlahla Mandela served as President of South Africa from 1994 to 1999, and was the first South African president to be elected in a fully representative democratic election. Before his presidency, Mandela was an anti-apartheid activist, and the leader of Umkhonto we Sizwe, the armed wing...

      . He is also the host who has been "the most popular reporter in Taiwan
      Taiwan
      Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

      " for 5 years.
  • Chen Luyu
    Chen Luyu
    Chen Luyu , born 12 June 1970, is a famous Chinese anchor and host affiliated with Phoenix Television. She has been likened as "China's Oprah" owing to the popularity of her talk show.She is currently the host of the talk show programme A Date With Luyu....

     (陈鲁豫)
    • Luyu hosts a popular talk show A Date With Luyu
      A Date With Luyu
      A Date With Luyu is a popular Chinese television talk show that airs on Phoenix Television. Because the show emulates the success and format of The Oprah Winfrey Show, its host and creator, Chen Luyu, has been called "China's Oprah"...

      and is likened as an "Oriental Oprah".
  • Zeng Zimo (曾子墨)
  • Yang Shu (Susie Yang)(杨舒), an anchor in Phoenix TV.
  • Dou Wentao (竇文濤), born August 21, 1967, in Shijiazhuang
    Shijiazhuang
    Shijiazhuang is the capital and largest city of North China's Hebei province. Administratively a prefecture-level city, it is about south of Beijing...

    , Hebei
    Hebei
    ' is a province of the People's Republic of China in the North China region. Its one-character abbreviation is "" , named after Ji Province, a Han Dynasty province that included what is now southern Hebei...

     Province, is famous for his weekday talk show Behind the Headlines with Wentao(锵锵三人行) with two guests which he manages.
  • Xu Gehui (許戈輝)
  • Angela Chow
    Angela Chow
    Angela Chow is a Canadian-raised actress and presenter of Chinese ethnicity known for hosting Miss World 2003 until Miss World 2012 as well as currently having her own talk shows Good Morning China and Du Bao Magazine Critique....

     (周英琦)
  • Chen Xiaonan
    Chen Xiaonan
    Chen Xiaonan is a Phoenix Television talk show host.Chen Xiaonan began working at Beijing Television and CCTV at 1994, and joined Phoenix Television at 2000.-Reference:...

     (陳曉楠)
  • Shen Xing (沈星)
  • Luqiu Luwei (閭丘露薇)
    • Luqiu is the first Chinese female reporter who went to Iraq
      Iraq
      Iraq ; officially the Republic of Iraq is a country in Western Asia spanning most of the northwestern end of the Zagros mountain range, the eastern part of the Syrian Desert and the northern part of the Arabian Desert....

       during the Iraq war. Luqiu's contributions on reporting Iraq wars and SARS have been praised by PRC
      People's Republic of China
      China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...

       Chairman Hu Jintao
      Hu Jintao
      Hu Jintao is the current Paramount Leader of the People's Republic of China. He has held the titles of General Secretary of the Communist Party of China since 2002, President of the People's Republic of China since 2003, and Chairman of the Central Military Commission since 2004, succeeding Jiang...

      .
  • Celia Li (李源), MC for Miss Chinese Cosmos European Pageant finals, known for her news programme 'Europe Today', 'FT Weekly' 'EuroChina Business Report'. Based in London, United Kingdom, she regularly interviews world political and business leaders.
  • Liu Hai-Jo (劉海若)
    • Liu was traumatically injured in a railway accident in the United Kingdom
      United Kingdom
      The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

       in 2002 and surprisingly woke from a coma
      Coma
      In medicine, a coma is a state of unconsciousness, lasting more than 6 hours in which a person cannot be awakened, fails to respond normally to painful stimuli, light or sound, lacks a normal sleep-wake cycle and does not initiate voluntary actions. A person in a state of coma is described as...

       after having been transferred to Beijing People's Hospital. The channel has broadcast updates of her recovering progress.
  • Yuchi Lingjia (尉遲琳嘉)

Cantonese (Yue) News Anchor Stars

  • Lu Qiu Luwei (Rose Liu Qiu) (闾丘露薇)
  • Jo Ngai Yi-shan (魏綺珊)
  • Toni Wong Shan (黃珊)
  • Vienna Cheuk Lai-man (卓麗雯)
  • Ryan Lau Jeun-kong (柳俊江)

Good relationship with the mainland


Phoenix has good relationships with the PRC
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...

 government. In January 2003, the Chinese State Administration of Radio, Films and Television (SARFT) (中國國家廣播電影電視總局) granted landing rights (落地權) to Phoenix InfoNews Channel, making it one of the few non-government related television broadcasters in mainland China able to broadcast information about events not covered by the government media, such as the coverage on the Against Basic Law Article 23
Hong Kong Basic Law Article 23
Hong Kong Basic Law Article 23 is the basis of a security law proposed by the Government of Hong Kong. It states:On 24 September 2002 the government released its proposals for the anti-subversion law. It is the cause of considerable controversy and division in Hong Kong, which operates as a...

 Rally on 1 July 2003.

Hong Kong Television?


Most mainland and Taiwan audiences view Phoenix Television as their only source of information related to Hong Kong, though not many Hong Kong residents watch Phoenix Television for a few reasons:
  • Phoenix channels are only available for Hong Kong audiences who have installed satellite or paid for Cable TV (around 600,000 out of 7 million Hong Kong population, according to ACNielsen
    ACNielsen
    ACNielsen is a global marketing research firm, with worldwide headquarters in New York City. Regional headquarters for North America are located in Schaumburg, Illinois. As of May 2010, it is part of The Nielsen Company.-History:...

    ), therefore it is far behind popular free channels like TVB and ATV. Additionally, Today's Asia Limited, one of two major shareholders of Phoenix, which is owned by Liu Chang-le and Chan Wing-kei, also owns ATV. Both Liu Chang-le and Chan Wing-kei are ATV's directors.
  • Many Phoenix programmes are designed for the interest of mainland and Taiwan audiences, Hong Kong people are generally less interested in political news.
  • Phoenix broadcasts in Mandarin Chinese, which is less common in Hong Kong than Cantonese, the major spoken variant of Chinese used in Hong Kong.


Viewership may change after the launch of its Phoenix Hong Kong Channel on 28 March 2011, formally broadcasting in Cantonese (Yue Chinese).

Prospects of Phoenix Television

  • Xinhua
    Xinhua News Agency
    The Xinhua News Agency is the official press agency of the government of the People's Republic of China and the biggest center for collecting information and press conferences in the PRC. It is the largest news agency in the PRC, ahead of the China News Service...

    net describes both the pros and cons of Phoenix Television:
    • Phoenix Television is good at creating mood in the scenes to touch their audiences, especially when it airs a live programme.
    • It is a little bit difficult for Phoenix Television to create perfect production in its programmes due to a lack of capital.

  • According to the China Economic Review 2003, Phoenix TV has set up a joint venture with Guangdong Television Broadcasting Development Centre to sell advertising and programming to Chinese broadcasters. This could help in generating more income from advertisements and ease their capital needs.

  • As stated in its 2003 annual report, Phoenix planned to:
    • Further expand its market share in mainland China.
    • Continue to focus on educated young executives in the mainland, aged below 40, with high income levels, as its target audiences.
    • Start up a production center in Shenzhen
      Shenzhen
      Shenzhen is a major city in the south of Southern China's Guangdong Province, situated immediately north of Hong Kong. The area became China's first—and one of the most successful—Special Economic Zones...

       to facilitate their operations in mainland China at lower costs.
    • Develop its services through other mediums such as the internet
      Internet
      The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

      , its weekly magazine (the Phoenix), and bookstores.

External links