Philip W. Schiller
Encyclopedia
Philip W. Schiller is the senior vice president of worldwide marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 at Apple Inc. He is a prominent figure in Apple's public presentations. He aids Apple CEO Tim Cook
Tim Cook
Timothy D. "Tim" Cook is the chief executive officer of Apple Inc., having joined the company in March 1998. He was named the CEO of Apple after Steve Jobs announced his resignation on August 24, 2011.- Early life :...

 and has been a member of the company's executive leadership team since Steve Jobs
Steve Jobs
Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...

 returned to Apple in 1997.

Early life

Schiller received a Bachelor of Science degree in Biology
Biology
Biology is a natural science concerned with the study of life and living organisms, including their structure, function, growth, origin, evolution, distribution, and taxonomy. Biology is a vast subject containing many subdivisions, topics, and disciplines...

 from Boston College
Boston College
Boston College is a private Jesuit research university located in the village of Chestnut Hill, Massachusetts, USA. The main campus is bisected by the border between the cities of Boston and Newton. It has 9,200 full-time undergraduates and 4,000 graduate students. Its name reflects its early...

 in 1982. He began, but didn't complete, a Ph.D in English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

.

Career

Schiller has over twenty four years of experience in product marketing and management, including seventeen years at Apple in various capacities. His previous experience also included positions at Macromedia
Macromedia
Macromedia was an American graphics and web development software company headquartered in San Francisco, California that produced such products as Flash and Dreamweaver. Its rival, Adobe Systems, acquired Macromedia on December 3, 2005 and controls the line of Macromedia...

 (Vice President of Product Marketing), FirePower Systems, Inc. (Director of Product Marketing), Nolan, Norton & Company and Massachusetts General Hospital
Massachusetts General Hospital
Massachusetts General Hospital is a teaching hospital and biomedical research facility in the West End neighborhood of Boston, Massachusetts...

 (Programmer and Systems Analyst).

At Apple, Schiller was instrumental in the formation and marketing of iMac
IMac
The iMac is a range of all-in-one Macintosh desktop computers built by Apple. It has been the primary part of Apple's consumer desktop offerings since its introduction in 1998, and has evolved through five distinct forms....

, iBook
IBook
The iBook was a line of laptop computers sold by Apple Computer from 1999 to 2006. The line targeted the consumer and education markets, with lower specifications and prices than the PowerBook, Apple's higher-end line of laptop computers....

, PowerBook G4
PowerBook G4
The PowerBook G4 are a series of notebook computers that were manufactured, marketed, and sold by Apple, Inc. between 2001 and 2006 as part of its PowerBook line. It uses the PowerPC G4 processor, initially produced by Motorola and later by Freescale, after Motorola spun off its semiconductor...

, iPod
IPod
iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...

, Mac OS X
Mac OS X
Mac OS X is a series of Unix-based operating systems and graphical user interfaces developed, marketed, and sold by Apple Inc. Since 2002, has been included with all new Macintosh computer systems...

, and subsequent products.

Schiller frequently participated in a supporting role in keynote presentations
Stevenote
"Stevenote" is a colloquial term for the keynote speeches given by former Apple CEO Steve Jobs at events such as the Worldwide Developers Conference and previously the Macworld and Apple Expos. Jobs' vibrant speaking style and manner of exciting the crowd was often referred to as inducing a...

 given by Steve Jobs
Steve Jobs
Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...

, usually presenting new products, like the iPhone and the iPad. During Steve Jobs
Steve Jobs
Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...

's medical leave of absence, he presented numerous keynote presentations himself (with supporting segments by other Apple staff), including Apple's last appearance at IDG's Macworld trade show on January 6, 2009 and the WWDC keynote on June 8, 2009. Both presentations, held in San Francisco, were typically presented by Jobs himself. Among the things announced at these events were the updated MacBook Pro
MacBook Pro
The MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple. It replaced the PowerBook G4 and was the second model, after the iMac, to be announced in the Apple–Intel transition...

 lines, the new iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

 3GS, new versions of the iLife
ILife
iLife is a suite of software applications developed by Apple for organizing, editing, and publishing photos, movies, and music. The suite comprises five applications: iPhoto, iMovie, iDVD, GarageBand, and iWeb, all of which run on the Mac OS X operating system....

 and iWork
IWork
iWork is an office suite of desktop applications created by Apple for the Mac OS X and iOS operating systems. The first version of iWork, iWork '05, was released in 2005. The suite originally bundled Keynote, a presentation program which had previously been sold as a standalone application, and...

 suites as well as pricing and DRM
Digital rights management
Digital rights management is a class of access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals with the intent to limit the use of digital content and devices after sale. DRM is any technology that inhibits uses of digital content that...

 changes to the iTunes Music Store.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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