Pete's PA was a British reality television

Reality television

Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 series broadcast on LIVINGtv. The show, which began on October 8 2007, followed musician and Dead or Alive

Dead or Alive (band)

Dead or Alive were a British New Wave band from Wirral, England, United Kingdom, Europe. The band rose to fame in the 1980s with their number one single on the UK Singles Chart, "You Spin Me Round ". They were the first group to have a number one single under the production team Stock Aitken Waterman...

 frontman Pete Burns

Pete Burns

Pete Burns is an English singer-songwriter, author and television personality who founded the band Dead or Alive in 1980, for which he acted as the vocalist and songwriter, and which rose to mainstream success with their 1985 single "You Spin Me Round "...

 as he hunted for a new personal assistant

Personal assistant

A personal assistant or personal aide is someone who assists in daily business or personal tasks. It is common in design to have a PDA, or personal design assistant....

 (PA). He was aided by celebrity PA Donna Coulling and psychologist Dr Rob Yeung

Rob Yeung

Rob Yeung is a British psychologist, business speaker, and management author. He has published research studies on personality in academic journals, particularly Personality and Individual Differences. He writes a column on confidence for UK newspaper The Daily Telegraph and contributes to...

. Filmed over ten weeks, the potential PAs were pitted against each other in a series of challenges. The ten episode contest concluded with a former criminal psychologist, Nicky, winning the competition.