Persuasion
Overview
Persuasion is a form of social influence
Social influence
Social influence occurs when an individual's thoughts, feelings or actions are affected by other people. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing...

. It is the process of guiding or bringing oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.
Persuasion methods are also sometimes referred to as persuasion tactics or persuasion strategies
Robert Cialdini
Robert Cialdini
Robert B. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.He is best known for his popular book on persuasion and marketing, Influence: The Psychology of Persuasion. Influence has sold over 2 million copies and has been translated into twenty-six...

, in his book on persuasion, defined six "weapons of influence":
  • Reciprocity
    Reciprocity (social psychology)
    Reciprocity in social psychology refers to responding to a positive action with another positive action, rewarding kind actions. People categorize an action as kind by viewing its consequences and also by the person's fundamental intentions. Even if the consequences are the same, underlying...

     - People tend to return a favor.
Quotations

She had been forced into prudence in her youth, she learned romance as she grew older: the natural sequence of an unnatural beginning.

Ch. 4

She thought it was the misfortune of poetry to be seldom safely enjoyed by those who enjoyed it completely; and that the strong feelings which alone could estimate it truly were the very feelings which ought to taste it but sparingly.

Ch. 11

She left it to himself to recollect, that Mrs. Smith was not the only widow in Bath between thirty and forty, with little to live on, and no surname of dignity.

Ch. 17

"A man does not recover from such a devotion of the heart to such a woman! He ought not; he does not."

Ch. 20

All the privilege I claim for my own sex (it is not a very enviable one: you need not covet it), is that of loving longest, when existence or when hope is gone!

Ch. 23

"If I was wrong in yielding to persuasion once, remember that it was to persuasion exerted on the side of safety, not of risk. When I yielded, I thought it was to duty; but no duty could be called in aid here. In marrying a man indifferent to me, all risk would have been incurred, and all duty violated."

Ch. 23

 
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