Perishability
Encyclopedia
Perishability is used in marketing
to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.
Other key characteristics of services include intangibility
, inseparability and variability
.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.
Other key characteristics of services include intangibility
Intangibility
Intangibility is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence...
, inseparability and variability
Variability
The term variability, "the state or characteristic of being variable", describes how spread out or closely clustered a set of data is. This may be applied to many different subjects:*Climate variability...
.