Periodical cover date
Encyclopedia
Cover date refers to the date displayed on the covers of periodical publication
Periodical publication
Periodical literature is a published work that appears in a new edition on a regular schedule. The most familiar examples are the newspaper, often published daily, or weekly; or the magazine, typically published weekly, monthly or as a quarterly...

s such as magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

s and comic book
Comic book
A comic book or comicbook is a magazine made up of comics, narrative artwork in the form of separate panels that represent individual scenes, often accompanied by dialog as well as including...

s. This is not necessarily the true date of publication
Publication
To publish is to make content available to the public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content on any medium, including paper or electronic publishing forms such as websites, e-books, Compact Discs and MP3s...

. For some publications, the cover date may not actually be found on the cover
Book cover
A book cover is any protective covering used to bind together the pages of a book. Beyond the familiar distinction between hardcovers and paperbacks, there are further alternatives and additions, such as dust jackets, ring-binding, and older forms such as the nineteenth-century "paper-boards" and...

, but rather on an inside jacket or on an interior page.

Magazines

In the United States, Canada, and the United Kingdom, the standard practice is to display on magazine covers a date which is some weeks or months in the future from the actual publishing/release date. There are two reasons for this discrepancy: first, to allow magazines to continue appearing "current" to consumer
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...

s even after they have been on sale for some time (since not all magazines will be sold immediately), and second, to inform newsstands when an unsold magazine can be removed from the stands and returned to the publisher or be destroyed (in this case, the cover date is also the pull date).

Weeklies (such as Time
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...

and Newsweek
Newsweek
Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second-largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence...

) are generally dated a week ahead. Monthlies (such as National Geographic Magazine
National Geographic Magazine
National Geographic, formerly the National Geographic Magazine, is the official journal of the National Geographic Society. It published its first issue in 1888, just nine months after the Society itself was founded...

) are generally dated a month ahead, and quarterlies are generally dated three months ahead.

In other countries, the cover date usually matches more closely the date of publication, and may indeed be identical where weekly magazines are concerned.

In all markets, it is rare for monthly magazines to indicate a particular day of the month: thus issues are dated May 2005, and so on, whereas weekly magazines may be dated 17 May 2005.

Comic books

The general practice of most mainstream comic book
Comic book
A comic book or comicbook is a magazine made up of comics, narrative artwork in the form of separate panels that represent individual scenes, often accompanied by dialog as well as including...

 companies since the creation of the comic book in the 1930s was to date individual issues putting the name of a month (and much later the year as well) on the cover which was generally two months after the actual release date. For example, a 1951 issue of Superman
Superman
Superman is a fictional comic book superhero appearing in publications by DC Comics, widely considered to be an American cultural icon. Created by American writer Jerry Siegel and Canadian-born American artist Joe Shuster in 1932 while both were living in Cleveland, Ohio, and sold to Detective...

which had the cover date of July would have been published two months earlier from that date in the month of May, generally speaking. In 1973 the discrepancy between the cover date and the publishing date went from two months to three months. In 1989 the cover date and publishing date discrepancy was changed back to two months, though generally each comic book company now uses its own system.

Of the two major American comic book publishers, DC Comics
DC Comics
DC Comics, Inc. is one of the largest and most successful companies operating in the market for American comic books and related media. It is the publishing unit of DC Entertainment a company of Warner Bros. Entertainment, which itself is owned by Time Warner...

 continues to put cover dates on the cover
Book cover
A book cover is any protective covering used to bind together the pages of a book. Beyond the familiar distinction between hardcovers and paperbacks, there are further alternatives and additions, such as dust jackets, ring-binding, and older forms such as the nineteenth-century "paper-boards" and...

. Marvel Comics
Marvel Comics
Marvel Worldwide, Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American company that publishes comic books and related media...

 stopped putting cover dates on the cover in October 1999; instead, the "cover" date was moved to the copyright
Copyright
Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time...

 fine print
Fine print
Fine print, small print, or "mouseprint" is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise describes or partially describes a commercial product or service...

on an interior page.
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