Patterns (TV)
Encyclopedia
Patterns was the first major breakthrough of Rod Serling
Rod Serling
Rodman Edward "Rod" Serling was an American screenwriter, novelist, television producer, and narrator best known for his live television dramas of the 1950s and his science fiction anthology TV series, The Twilight Zone. Serling was active in politics, both on and off the screen and helped form...

 when the live television drama
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

 received critical acclaim as the January 12, 1955 installment of the anthology series Kraft Television Theatre
Kraft Television Theatre
Kraft Television Theatre is an American drama/anthology television series that began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. In January 1948, it moved to 9pm on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J...

.

Directed by Fielder Cook
Fielder Cook
Fielder Cook was an American television and film director, producer, and writer whose 1971 television movie The Homecoming: A Christmas Story spawned the series The Waltons....

, the intense big-business drama starred Richard Kiley as up-and-coming vice-president Fred Staples. Ruthless corporate boss Walter Ramsey (Everett Sloane
Everett Sloane
Everett Sloane was an American stage, film and television actor, songwriter, and theatre director.-Early life:...

) attempts to edge out aging employee Andy Sloane (Ed Begley
Ed Begley
Edward James Begley, Sr. was an Academy Award-winning American actor.-Biography:Born in Hartford, Connecticut, Begley began his career as a Broadway and radio actor while in his teens. He appeared in the hit musical Going Up on Broadway in 1917 and in London the next year. He later acted in...

) to make room for newcomer Staples. Ramsey uses every opportunity to humiliate the fragile Sloane, while Staples sees Sloane as a professional who makes valuable contributions to the firm.

Serling's celebrated script tore apart the dynamics of the business world and earned Serling his first of his six Emmys
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...

 for dramatic writing. There was a rave review from Jack Gould of The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

 who suggested it be repeated:
Nothing in months has excited the television industry as much as the Kraft Television Theatres production of Patterns, an original play by Rod Serling. The enthusiasm is justified. In writing, acting and direction, Patterns will stand as one of the high points in the TV medium's evolution. Patterns is a play with one point of view toward the fiercely competitive world of big business and is bound to be compared with the current motion picture Executive Suite
Executive Suite
Executive Suite is a 1954 MGM drama film depicting the transfer of power in a corporation in trouble. The film stars William Holden, Barbara Stanwyck, Fredric March, and Walter Pidgeon. It was directed by Robert Wise and produced by John Houseman from a screenplay by Ernest Lehman based on the...

. By comparison, Executive Suite might be Babes in Toyland without a score. For sheer power of narrative, forcefulness of characterization and brilliant climax, Mr. Serling's work is a creative triumph that can stand on its own. In one of those inspired moments that make the theater the wonder that it is, Patterns was an evening that belonged to the many, not only to Mr. Serling. The performances of Everett Sloane, Ed Begley and Richard Kiley were truly superb. The production and direction of Fielder Cook constituted a fluid use of video's artistic tools that underscore how little the TV artistic horizons really have been explored. Patterns was seen from 9 to 10pm Wednesday over the National Broadcasting Company's network; a repeat performance
Rerun
A rerun or repeat is a re-airing of an episode of a radio or television broadcast. The invention of the rerun is generally credited to Desi Arnaz. There are two types of reruns—those that occur during a hiatus, and those that occur when a program is syndicated. Reruns can also be, as the...

 at an early date should be mandatory.


Gould's request for a repeat was an unusual suggestion, since in that pre-videotape era, live shows were not repeated. Surprisingly, NBC took Gould's suggestion seriously and made plans for another production.

Second live performance

When Patterns returned February 9, 1955, it was once again performed live, an unprecedented event. This was the first time a television drama was repeated due to popularity. The second performance, directly sustained by Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

' advertising agency, J. Walter Thompson
JWT
JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...

, was captured on kinescope
Kinescope
Kinescope , shortened to kine , also known as telerecording in Britain, is a recording of a television program made by filming the picture from a video monitor...

 and is available for viewing at The Paley Center for Media in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

.

On March 27, 1956 a feature-length film version of Patterns
Patterns (film)
Patterns is a feature film starring Van Heflin, Everett Sloane, and Ed Begley. Directed by Fielder Cook, it was released March 27, 1956. The screenplay by Rod Serling was an adaptation of his teleplay Patterns originally telecast January 12, 1955 on the Kraft Television Theatre, which starred...

 was released. It featured an expanded script by Serling. Van Heflin
Van Heflin
Emmett Evan "Van" Heflin, Jr. was an American film and theatre actor. He played mostly character parts over the course of his film career, but during the 1940s had a string of roles as a leading man...

replaced Kiley in the role of Fred Staples. Recently in TV Week (April 27, 2008), critic Tom Shales compared the movie unfavorably to the live TV production:
Some people thought live TV was the beginning of a truly new storytelling medium—one uniquely suited to intimate, unadorned, psychological dramas—but it turned out to be a beginning with a tiny middle and a rushed end... Patterns was so well-received that Kraft mounted a live repeat of the show a month later, and the intimate TV show was turned into a less intimate (and somehow less satisfying) movie in 1956. Except for the use of terms like “mimeographed” and “teletype,” little about the drama seems dated, unless one is of the opinion that corporate politics and boardroom bloodletting no longer exist... With minimally judicious scene-setting (shots of clocks, a building directory, a switchboard) and a rapid introduction of characters, Serling pulls a viewer almost immediately into his story, a tale of corporate morality—or the lack of it—and such everyday battles as the ones waged between conscience and ambition.

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