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Patrón is a brand of tequila
Tequila

Tequila is an blue agave distilled beverage made primarily in the area surrounding Tequila, Jalisco, in the northwest of Guadalajara, Jalisco and in the highlands of the western Mexican state of Jalisco....
 produced in Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
 and imported into the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 solely by The Patrón Spirits Company, based in Las Vegas
Las Vegas metropolitan area

The Las Vegas metropolitan area includes the Las Vegas Valley, a 600-square-mile basin, and surrounding areas, that is part of Clark County, Nevada in southern Nevada....
, Nevada
Nevada

Nevada is a U.S. state located in the Western United States of the United States of America. The capital is Carson City and the largest city is Las Vegas, Nevada....
. John McDonnell, the Patrón Spirits Co. COO, claims, "Patrón is a luxury product—every bottle is hand-blown, cork-finished, and individually numbered."

Patrón is the country's fastest-growing tequila.






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Patronbottle
Patrón is a brand of tequila
Tequila

Tequila is an blue agave distilled beverage made primarily in the area surrounding Tequila, Jalisco, in the northwest of Guadalajara, Jalisco and in the highlands of the western Mexican state of Jalisco....
 produced in Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
 and imported into the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 solely by The Patrón Spirits Company, based in Las Vegas
Las Vegas metropolitan area

The Las Vegas metropolitan area includes the Las Vegas Valley, a 600-square-mile basin, and surrounding areas, that is part of Clark County, Nevada in southern Nevada....
, Nevada
Nevada

Nevada is a U.S. state located in the Western United States of the United States of America. The capital is Carson City and the largest city is Las Vegas, Nevada....
. John McDonnell, the Patrón Spirits Co. COO, claims, "Patrón is a luxury product—every bottle is hand-blown, cork-finished, and individually numbered."

Patrón is the country's fastest-growing tequila. It is made entirely from agave
Agave

Agave is a succulent plant plant of a large botanical genus of the same name, belonging to the family Agavaceae....
. Marc N. Scheinman, a marketing professor at Pace University
Pace University

Pace University is a private university, co-educational, and comprehensive multi-campus university in the New York metropolitan area with campuses in New York City and Westchester County, New York, New York....
, says "[Patrón] positioned themselves to be the BMW
BMW

, is an independent German automotive industry founded in 1916. It also produces BMW Motorrad, is the owner of the MINI brand and is the parent company of Rolls-Royce Motor Cars....
 of tequila."

Patrón bottles five different varieties of tequila, marketed as Gran Patrón (a high priced silver tequila and añejo version), Patrón Silver, Patrón Añejo, and Patrón Reposado. The company also markets a tequila-coffee blend known as Patrón XO Cafe made by Tequilas del Señor and a triple sec
Triple sec

Triple sec is an orange -flavored liqueur.It is widely used in cocktail and recipes as a sweetening and flavoring agent. Better-quality brands are made from brandy or Cognac and are often sipped alone, typically as a digestif....
 known as Patrón Citrónge. Patrón has introduced a new high-end tequila known as Gran Patrón Burdeos Añejo; which is currently only available at certain high-end restaurants and establishments.

Patrón advertises in several popular magazines in the United States including Rolling Stone
Rolling Stone

Rolling Stone is a United States-based magazine devoted to music, politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and music critic Ralph J....
, Fortune
Fortune (magazine)

Fortune is a International business magazine published by Time Inc. Fortune|Money Group. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life , Fortune, and Sports Illustrated, grew to become Time Warner....
, Black Enterprise
Black Enterprise

Black Enterprise is a monthly United States magazine which describes itself as "the premier business news and investment resource for African Americans" and claims a readership of 3.7 million....
, Sports Illustrated
Sports Illustrated

Sports Illustrated is an United States sports magazine owned by Mass media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the United States....
, Playboy
Playboy

Playboy is an American men's magazine, founded in Chicago, Illinois, by Hugh Hefner and his associates, which has grown into Playboy Enterprises, with a presence in nearly every medium....
, Wine Spectator
Wine Spectator

Wine Spectator is a magazine that focuses on wine. Founded as a newsprint tabloid by Bob Morrisey in 1976, it was purchased three years later by publisher Marvin R....
, Vogue (magazine)
Vogue (magazine)

Vogue is a fashion and lifestyle magazine published in eighteen countries by Cond? Nast Publications. Each month, Vogue publishes a magazine addressing topics of fashion, life and design....
, and Texas Monthly
Texas Monthly

Texas Monthly is a monthly United States magazine published in Austin, Texas, Texas. Founded in 1973 by Michael R. Levy, Texas Monthly chronicles life in contemporary Texas, writing on politics, the Natural environment, industry, and education....
. This is an effort to reach their major target audience of male spirits consumers, aged 21–44, with an annual income above $
United States dollar

The United States dollar is the unit of currency of the United States and was defined by the Coinage Act of 1792 to be between 371 and 416 grains of silver ....
40,000. Patrón has become synonymous to an icon of wealth in the hip-hop culture. It has been referred to in numerous hip-hop and R&B songs.

History

The company was formed in 1989 by John Paul DeJoria
John Paul DeJoria

John Paul Jones DeJoria is famous as a former homeless man who went on to become a billionaire businessman. He is worth 3.5 billion dollars estimated by Forbes magazine....
, a co-founder of John Paul Mitchell Systems
John Paul Mitchell Systems

John Paul Mitchell Systems makes Paul Mitchell hair products. It was founded by John Paul DeJoria and Paul Mitchell in 1980 and is headquartered in Beverly Hills....
.

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