Parallel Constraint Satisfaction Processes
Encyclopedia
Parallel Constraint Satisfaction Processes (PCSP) is a model that integrates the fastest growing research areas in the study of the mind; Connectionism
Connectionism
Connectionism is a set of approaches in the fields of artificial intelligence, cognitive psychology, cognitive science, neuroscience and philosophy of mind, that models mental or behavioral phenomena as the emergent processes of interconnected networks of simple units...

, neural networks
Neural Networks
Neural Networks is the official journal of the three oldest societies dedicated to research in neural networks: International Neural Network Society, European Neural Network Society and Japanese Neural Network Society, published by Elsevier...

, and parallel distributed processing models.

Dynamic model of Attitude

This model integrates these three areas to propose a holistic explanation for an individual’s response to cognitive dissonance
Cognitive dissonance
Cognitive dissonance is a discomfort caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes, beliefs, and actions. Dissonance is also reduced by justifying,...

. It models an explanation of the dynamic structure of attitudes and the attitude
Attitude (psychology)
An attitude is a hypothetical construct that represents an individual's degree of like or dislike for something. Attitudes are generally positive or negative views of a person, place, thing, or event— this is often referred to as the attitude object...

 change involved in cognitive dissonance theory. PCSP posits that beliefs impose constraints on other beliefs, and conditions can either constrain or make salient different aspects of one’s beliefs. Attitudes and beliefs are therefore changeable, due to trying to satisfactorily fit with the various constraints of circumstances as well as adapt to the constantly evolving truths in life. It is not an alternative to the theory but rather a model that incorporates the many facets of cognitive dissonance theory.
Cognitive dissonance theory centers mainly on:
  • Cognition
    Cognition
    In science, cognition refers to mental processes. These processes include attention, remembering, producing and understanding language, solving problems, and making decisions. Cognition is studied in various disciplines such as psychology, philosophy, linguistics, and computer science...

  • Self
    Self
    The self is an individual person as the object of his or her own reflective consciousness. The self has been studied extensively by philosophers and psychologists and is central to many world religions.-Philosophy:...

    -Concept
  • Social
    Social
    The term social refers to a characteristic of living organisms...

     Identity
    Identity (social science)
    Identity is a term used to describe a person's conception and expression of their individuality or group affiliations . The term is used more specifically in psychology and sociology, and is given a great deal of attention in social psychology...



Human beings may give greater importance to one of these areas but no single factor will be the sole influence. The different theories are probably all accurate given the right time, the right place, and the right individual, therefore an integrated more holistic model may better explain the reasons for attitude/behavior inconsistency and the change of attitude following cognitive dissonance.

Gestalt Psychology and Parallel Constraint Satisfaction Processes

Researchers (Read 1991) have found within Gestalt psychology
Gestalt psychology
Gestalt psychology or gestaltism is a theory of mind and brain of the Berlin School; the operational principle of gestalt psychology is that the brain is holistic, parallel, and analog, with self-organizing tendencies...

 an integrated model of explaining attitude change that incorporates neuroscientific and social psychological concepts.
Theories of cognitive dissonance as well as its alternatives are based on the assumption that the attitudes and beliefs one holds are fixed entities. Recently psychologists have progressed from categorizing psychological phenomena as static, to recognizing the dynamic aspects that vary with different contexts.
The concept of neural network
Neural network
The term neural network was traditionally used to refer to a network or circuit of biological neurons. The modern usage of the term often refers to artificial neural networks, which are composed of artificial neurons or nodes...

 models uses the Gestalt principle of totality to explain social, emotional and cognitive tendencies.

In a feedback or parallel constraint satisfaction network, activation passes around symmetrically connected nodes until the activation of all the nodes asymptotes or "relaxes" into a state that satisfies the constraints among the nodes. This process allows for the integration of a number of different sources of information in parallel.

Social Psychology and Parallel Constraint Satisfaction Processes

Parallel Constraint Satisfaction Processes can be applied to three broad areas in social psychology
Social psychology
Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. By this definition, scientific refers to the empirical method of investigation. The terms thoughts, feelings, and behaviors include all...

:
  • Impression formation and causal attribution
  • Cognitive consistency
  • Goal-directed behavior.


This approach revealed that some phenomena that seem unexpected or counterintuitive are in actuality due to the normal functioning of the cognitive system. For example, Shultz and Lepper (1996) noted that in thinking about cognitive dissonance in terms of parallel constraint satisfaction processes, it becomes clear that cognitive consistency phenomena—such as those studied by dissonance researchers—are not the result of atypical or unusual cognitive processes but rather are the direct result of normal cognitive functioning.

See also

  • Cognitive Dissonance
    Cognitive dissonance
    Cognitive dissonance is a discomfort caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes, beliefs, and actions. Dissonance is also reduced by justifying,...

     is the original concept of the theory.
  • Self-perception theory is a competing theory of attitude change.

External links

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