Online (song)
Encyclopedia
"Online" is a single by American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 artist Brad Paisley
Brad Paisley
Brad Douglas Paisley is an American singer-songwriter and musician. His style crosses between traditional country music and Southern rock, and his songs are frequently laced with humor and pop culture references....

. It is the second single from his 2007 album 5th Gear
5th Gear (album)
-Musicians:*Ron Block – banjo*Jim "Moose" Brown – B-3 organ, Wurlitzer organ, piano on "When We All Get to Heaven"*Randle Currie – steel guitar*Eric Darken – percussion*Kevin "Swine" Grantt – bass guitar, upright bass...

. The single is Brad's ninth overall Number One single on the Billboard Hot Country Songs
Hot Country Songs
Hot Country Songs is a chart published weekly by Billboard magazine in the United States.This 60-position chart lists the most popular country music songs, calculated weekly mostly by airplay and occasionally commercial sales...

 charts, as well as his fifth consecutive Number One. In addition, the song's music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 won a Video of the Year award for Paisley at the 2007 Country Music Association
Country Music Association
The Country Music Association was founded in 1958 in Nashville, Tennessee. It originally consisted of only 233 members and was the first trade organization formed to promote a music genre...

 awards.

Content

"Online" is a moderate up-tempo song whose lyrics satirize the online world, specifically MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

. Here, the song's protagonist is a geek
Geek
The word geek is a slang term, with different meanings ranging from "a computer expert or enthusiast" to "a carnival performer who performs sensationally morbid or disgusting acts", with a general pejorative meaning of "a peculiar or otherwise dislikable person, esp[ecially] one who is perceived to...

 who lives at home with his parents, holds a job at the local pizzeria, and claims limited success in the dating world. Actually "five-foot-three and overweight", a fan of science fiction
Science fiction
Science fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...

, and a mild asthma
Asthma
Asthma is the common chronic inflammatory disease of the airways characterized by variable and recurring symptoms, reversible airflow obstruction, and bronchospasm. Symptoms include wheezing, coughing, chest tightness, and shortness of breath...

tic, the main character has an account on MySpace. There, he assumes a much more desirable personality: "Online, I'm out in Hollywood / I'm six-foot-five and I look damn good / I drive a Maserati
Maserati
Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna. The company's headquarters is now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A. since 1993...

 / I'm a black-belt in karate / And I love a good glass of wine"
. Later in the song, he claims to live in Malibu, California, have a sexy, finely sculptured body, and pose for Calvin Klein Inc. and GQ
GQ (magazine)
GQ is a monthly men's magazine focusing on fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books...

. The fictitious alternate personalities make the geek claim that he is "so much cooler online". The album version of the song ends with a marching band
Marching band
Marching band is a physical activity in which a group of instrumental musicians generally perform outdoors and incorporate some type of marching with their musical performance. Instrumentation typically includes brass, woodwinds, and percussion instruments...

 playing the melody of the chorus, a reference to an earlier line where the protagonist claims to play tuba
Tuba
The tuba is the largest and lowest-pitched brass instrument. Sound is produced by vibrating or "buzzing" the lips into a large cupped mouthpiece. It is one of the most recent additions to the modern symphony orchestra, first appearing in the mid-19th century, when it largely replaced the...

 in a marching band.

Critical reception

Kevin J. Coyne of Country Universe gave the song an F rating. He considered the song a form of bullying because of the contrast between Paisley's superstar status and the unpopularity of the character in the song. He added, "[W]hat Brad is doing here isn’t comedy. It’s sport." Allmusic critic Stephen Thomas Erlewine
Stephen Thomas Erlewine
Stephen Thomas Erlewine is a senior editor for Allmusic. He is the author of many artist biographies and record reviews for Allmusic, as well as a freelance writer, occasionally contributing liner notes. He is also frontman and guitarist for the Ann Arbor-based band Who Dat?Erlewine is the nephew...

 described the song more favorably in his review of 5th Gear, saying, "[It's] an obvious joke that comes just a bit too close to bullying, but he saves himself with his smarts — not just verbal[…] but musical, as he ends it with a marching band that delivers an aural punchline set up by the words."
It's not bullying-it's a form of online predatory behavior. he's not what his online character is and won't any takers be surprised. There is no sport at all in the song "Online".

Background

The video is directed by actor Jason Alexander
Jason Alexander
Jay Scott Greenspan , better known by his professional name of Jason Alexander, is an American actor, writer, comedian, television director, producer, and singer. He is best known for his role as George Costanza on the television series Seinfeld, appearing in the sitcom from 1989 to 1998...

, who also plays the geek in the song; William Shatner
William Shatner
William Alan Shatner is a Canadian actor, musician, recording artist, and author. He gained worldwide fame and became a cultural icon for his portrayal of James T...

 and Estelle Harris
Estelle Harris
Estelle Harris is an American stand-up comedienne, actress, voice artist, and comedienne, often recognized for her shrill, grating voice. She is best known for her role as Estelle Costanza on Seinfeld from 1992 to 1998, as the voice of Mrs...

 play his parents. Patrick Warburton
Patrick Warburton
Patrick John Warburton is an American actor of television, film, and voice. He is best known for his several TV roles, including the title role of The Tick, David Puddy on Seinfeld, the evil Johnny Johnson on NewsRadio, and anchorman Jeb Denton on Less Than Perfect...

 has a cameo as a car dealer and Maureen McCormick
Maureen McCormick
Maureen Denise McCormick is an American actress, celebrity and recording artist. She is most widely known as a child actress who played Marcia Brady in the television series The Brady Bunch from 1969 to 1974.- Early life and career :...

 is featured as the geek's next door neighbor. The marching band from Brentwood High School in Brentwood, Tennessee
Brentwood, Tennessee
-Demographics:As of the census of 2000, there were 23,445 people, 7,693 households, and 6,808 families residing in the city. The population density was . There were 7,889 housing units at an average density of . The racial makeup of the city was 94.63% European American, 1.89% African American,...

 (who also perform at the end of the album version) makes an appearance at the end, and country music artists Taylor Swift
Taylor Swift
Taylor Alison Swift is an American country pop singer-songwriter, musician and actress.In 2006, she released her debut single "Tim McGraw", then her self-titled debut album, which was subsequently certified multi-platinum by the Recording Industry Association of America...

 and Kellie Pickler
Kellie Pickler
Kellie Dawn Pickler is an American country music artist and television personality. She gained fame as a contestant on the fifth season of the Fox reality show American Idol, eventually finishing in sixth place. In 2006, she signed to 19 Recordings and BNA Records as a recording artist, releasing...

 appear as Paisley's backup dancers. The concert portions of the video were shot at the White River Amphitheatre in Auburn, Washington
Auburn, Washington
-Parks:Auburn has an extensive system of parks, open space and urban trails comprising 29 developed parks, 5 undeveloped sites under planning, 2 skate parks, 2 water roatary parks, and over of trails , and almost of open space for passive and active recreation.-Environmental Park:The Auburn...

, during Brad Paisley's tour, during which Swift and Pickler served as opening acts.

Plot

In one part of the video, the geek's parents get into an argument over the father creating a MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

 online profile for himself. The mother intends to, in turn, create one for herself, after becoming infatuated with Paisley after seeing him performing the song. "And he can sing!", she says to the father. "I can't sing?" the father inquires. "No!" she snaps back. The father then acts hurt, a tongue-in-cheek reference to William Shatner
William Shatner
William Alan Shatner is a Canadian actor, musician, recording artist, and author. He gained worldwide fame and became a cultural icon for his portrayal of James T...

's own long-mocked music career
William Shatner's musical career
Actor William Shatner has yielded a unique, much-criticized, and much-parodied body of work during his musical career. Shatner typically merely speaks the lyrics instead of singing them, often as an exaggerated interpretive reading.-The Transformed Man:...

. Later on, during the final scene of the music video, the mother tells Paisley "marching band music makes me...hot", to which Paisley stares at the camera in horror.

Personnel

As listed in liner notes.
  • Brad Paisley - lead vocals, lead guitar
    Lead guitar
    Lead guitar is a guitar part which plays melody lines, instrumental fill passages, guitar solos, and occasionally, some riffs within a song structure...

    , acoustic guitar
    Acoustic guitar
    An acoustic guitar is a guitar that uses only an acoustic sound board. The air in this cavity resonates with the vibrational modes of the string and at low frequencies, which depend on the size of the box, the chamber acts like a Helmholtz resonator, increasing or decreasing the volume of the sound...

  • Tom Baldrica - tuba
    Tuba
    The tuba is the largest and lowest-pitched brass instrument. Sound is produced by vibrating or "buzzing" the lips into a large cupped mouthpiece. It is one of the most recent additions to the modern symphony orchestra, first appearing in the mid-19th century, when it largely replaced the...

  • Jim "Moose" Brown - B3 organ
  • Randle Currie - steel guitar
    Steel guitar
    Steel guitar is a type of guitar or the method of playing the instrument. Developed in Hawaii in the late 19th and early 20th centuries, a steel guitar is usually positioned horizontally; strings are plucked with one hand, while the other hand changes the pitch of one or more strings with the use...

  • Eric Darken - percussion
  • Kevin "Swine" Grantt - bass guitar
    Bass guitar
    The bass guitar is a stringed instrument played primarily with the fingers or thumb , or by using a pick....

  • Vicki Hampton - background vocals
  • Wes Hightower - background vocals
  • Tim Lauer - keyboards
    Keyboard instrument
    A keyboard instrument is a musical instrument which is played using a musical keyboard. The most common of these is the piano. Other widely used keyboard instruments include organs of various types as well as other mechanical, electromechanical and electronic instruments...

  • Ben Sesar - drums
  • Carrie Underwood
    Carrie Underwood
    Carrie Marie Underwood is an American country singer-songwriter and actress who rose to fame as the winner of the fourth season of American Idol, in 2005...

     – background vocals
  • Justin Williamson - fiddle
    Fiddle
    The term fiddle may refer to any bowed string musical instrument, most often the violin. It is also a colloquial term for the instrument used by players in all genres, including classical music...


Brentwood High School Marching Band

  • Roy Agee - trombone
    Trombone
    The trombone is a musical instrument in the brass family. Like all brass instruments, sound is produced when the player’s vibrating lips cause the air column inside the instrument to vibrate...

  • Randy Box - conductor
  • Chris Brooks - drums
  • Jay Dawson - mellophone
    Mellophone
    The mellophone is a brass instrument that is typically used in place of the horn in marching bands or drum and bugle corps....

  • Mike Haynes - trumpet
    Trumpet
    The trumpet is the musical instrument with the highest register in the brass family. Trumpets are among the oldest musical instruments, dating back to at least 1500 BCE. They are played by blowing air through closed lips, producing a "buzzing" sound which starts a standing wave vibration in the air...

  • Sam Levine - saxophone
    Saxophone
    The saxophone is a conical-bore transposing musical instrument that is a member of the woodwind family. Saxophones are usually made of brass and played with a single-reed mouthpiece similar to that of the clarinet. The saxophone was invented by the Belgian instrument maker Adolphe Sax in 1846...

  • Joe Murphy - tuba

Chart performance

Chart (2007) Peak
position

Certifications

{|class="wikitable sortable"
!align="left"|Country
! Certification
Music recording sales certification
Music recording sales certification is a system of certifying that a music recording has shipped or sold a certain number of copies, where the threshold quantity varies by type and by nation or territory .Almost all countries follow variations of the RIAA certification categories,...


(sales thresholds)
|-
| United States
Recording Industry Association of America
The Recording Industry Association of America is a trade organization that represents the recording industry distributors in the United States...


| Gold
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