OXXO
Encyclopedia
OXXO is a primarily-franchised chain of convenience store
s from Mexico
, with over 7,000 stores across Latin America
. It is the largest chain of this kind of store in Mexico. It is wholly owned by the beverage company FEMSA (Fomento Económico Mexicano). The store layouts follow a pattern similar to Japanese
convenience stores such as 7-Eleven
.
OXXO was founded in Monterrey
in 1977, following a FEMSA marketing plan to use company-owned stores to promote and market the Cerveceria Cuauhtémoc beer brands. This distribution method bypassed the traditional Mexican network of local wholesalers (deposito de cerveza) selling beer via local supermarkets and small stores (tiendas and miscelaneas). In the first stores, the only products sold were beer, snacks and cigars. The success of the stores was such that the project kept growing and OXXO built new locations rapidly, becoming a ubiquitous presence in Mexican cities and towns.
The first official OXXO store was opened in 1978 in Monterrey. Oxxo stores then spread to Chihuahua
, Hermosillo
and Nuevo Laredo
. Throughout the eighties, OXXO gained fame around the cities where it was established. In 1998, the 1000th store was opened. On July 6th 2011 was announced the opening of the 9000th store, established in Oaxaca
.
Convenience store
A convenience store, corner store, corner shop, commonly called a bodega in Spanish-speaking areas of the United States, is a small store or shop in a built up area that stocks a range of everyday items such as groceries, toiletries, alcoholic and soft drinks, and may also offer money order and...
s from Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, with over 7,000 stores across Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
. It is the largest chain of this kind of store in Mexico. It is wholly owned by the beverage company FEMSA (Fomento Económico Mexicano). The store layouts follow a pattern similar to Japanese
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
convenience stores such as 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...
.
OXXO was founded in Monterrey
Monterrey
Monterrey , is the capital city of the northeastern state of Nuevo León in the country of Mexico. The city is anchor to the third-largest metropolitan area in Mexico and is ranked as the ninth-largest city in the nation. Monterrey serves as a commercial center in the north of the country and is the...
in 1977, following a FEMSA marketing plan to use company-owned stores to promote and market the Cerveceria Cuauhtémoc beer brands. This distribution method bypassed the traditional Mexican network of local wholesalers (deposito de cerveza) selling beer via local supermarkets and small stores (tiendas and miscelaneas). In the first stores, the only products sold were beer, snacks and cigars. The success of the stores was such that the project kept growing and OXXO built new locations rapidly, becoming a ubiquitous presence in Mexican cities and towns.
The first official OXXO store was opened in 1978 in Monterrey. Oxxo stores then spread to Chihuahua
Chihuahua, Chihuahua
The city of Chihuahua is the state capital of the Mexican state of Chihuahua. It has a population of about 825,327. The predominant activity is industry, including domestic heavy, light industries, consumer goods production, and to a smaller extent maquiladoras.-History:It has been said that the...
, Hermosillo
Hermosillo
Hermosillo is a city and municipality located centrally in the northwestern Mexican state of Sonora. It is the capital and main economic center for the state and region. It contains almost all of the state's manufacturing and has thirty percent of its population...
and Nuevo Laredo
Nuevo Laredo
Nuevo Laredo is a city located in the Municipality of Nuevo Laredo in the Mexican state of Tamaulipas. The city lies on the banks of the Río Grande, across from the United States city of Laredo, Texas. The 2010 census population of the city was 373,725. Nuevo Laredo is part of the Laredo-Nuevo...
. Throughout the eighties, OXXO gained fame around the cities where it was established. In 1998, the 1000th store was opened. On July 6th 2011 was announced the opening of the 9000th store, established in Oaxaca
Oaxaca
Oaxaca , , officially Estado Libre y Soberano de Oaxaca is one of the 31 states which, along with the Federal District, comprise the 32 federative entities of Mexico. It is divided into 571 municipalities; of which 418 are governed by the system of customs and traditions...
.