The name Nosler applies to a number of companies involved in the manufacture of ammunition

Ammunition

Ammunition is a generic term derived from the French language la munition which embraced all material used for war , but which in time came to refer specifically to gunpowder and artillery. The collective term for all types of ammunition is munitions...

 and handloading

Handloading

Handloading or reloading is the process of loading firearm cartridges or shotgun shells by assembling the individual components , rather than purchasing completely assembled, factory-loaded cartridges...

 components, specializing in high performance hollow point

Hollow point bullet

A hollow point is an expanding bullet that has a pit or hollowed out shape in its tip, generally intended to cause the bullet to thin upon entering a target in order to decrease penetration and disrupt more tissue as it travels through the target. It is also used for controlled penetration, where...

 and soft point

Soft point bullet

A soft-point bullet , also known as a soft-nosed bullet, is a lead expanding bullet with a copper or brass jacket that is left open at the tip, exposing some of the lead inside and is thus an example of a semi-jacketed round...

 hunting bullets. Current companies include Nosler, Inc., Nosler Custom, and Nosler Reloading. Nosler's contributions include both new bullet designs and new manufacturing techniques used in their production.
John Nosler was born 4 April 1913 in Brawley

Brawley, California

Brawley is a city in Imperial County, California, United States. Brawley is located north of El Centro. The population was 24,953 at the 2010 census, up from 22,052 at the 2000 census. The town has a significant cattle and feed industry, and hosts the annual Cattle Call Rodeo. Year-round...

, California.