Normalization (sociology)
Encyclopedia
Normalization refers to social processes through which ideas and actions come to be seen as "normal
Normality (behavior)
In behavior, normal refers to a lack of significant deviation from the average. The phrase "not normal" is often applied in a negative sense Abnormality varies greatly in how pleasant or unpleasant this is for other people.The Oxford English Dictionary defines "normal" as "conforming to a standard"...

" and become taken-for-granted or 'natural' in everyday life. In sociological theory
Sociological theory
In sociology, sociological perspectives, theories, or paradigms are complex theoretical and methodological frameworks used to analyze and explain objects of social study. They facilitate organizing sociological knowledge...

 normalization appears in two forms.

First, the concept of normalization is found in the work of Michel Foucault
Michel Foucault
Michel Foucault , born Paul-Michel Foucault , was a French philosopher, social theorist and historian of ideas...

, especially Discipline and Punish
Discipline and Punish
Discipline and Punish: The Birth of the Prison is a book by philosopher Michel Foucault. Originally published in 1975 in France under the title Surveiller et punir: Naissance de la Prison, it was translated into English in 1977. It is an interrogation of the social and theoretical mechanisms behind...

, in the context of his account of disciplinary power. As Foucault used the term, normalization involved the construction of an idealized norm of conduct – for example, the way a proper soldier ideally should stand, march, present arms, and so on, as defined in minute detail – and then rewarding or punishing individuals for conforming to or deviating from this ideal.. In Foucault's account, normalization was one of an ensemble of tactics for exerting the maximum social control with the minimum expenditure of force, which Foucault calls "disciplinary power". Disciplinary power emerged over the course of the 19th century, came to be used extensively in military barracks, hospitals, asylums, schools, factories, offices, and so on, and hence became a crucial aspect of social structure in modern societies.

Second, Normalization Process Theory
Normalization Process Theory
Normalization process theory is a sociological theory of the implementation, embedding, and integration of new technologies and organizational innovations developed by Carl R. May, Tracey Finch, and others...

 is a middle-range theory used mainly in medical sociology
Medical sociology
Medical sociology is the sociological analysis of medical organizations and institutions; the production of knowledges and selection of methods, the actions and interactions of healthcare professionals, and the social or cultural effects of medical practice...

 and science and technology studies
Science and technology studies
Science, technology and society is the study of how social, political, and cultural values affect scientific research and technological innovation, and how these, in turn, affect society, politics and culture...

 to provide a framework for understanding the social processes by which new ways of thinking, working and organizing become routinely incorporated in everyday work. Normalization Process Theory has its roots in empirical studies of technological innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...

 in health care, and especially in the evaluation of complex interventions.

See also

  • Eva Lundgren
    Eva Lundgren
    Eva Lundgren is a Norwegian-born Swedish feminist scholar and sociologist, focusing on violence against women and religiously motivated violence. She is known for developing the theory of the process of normalization of violence, according to which, abused women gradually adopt the perspective of...

    's theory of a normalization process of domestic violence
    Domestic violence
    Domestic violence, also known as domestic abuse, spousal abuse, battering, family violence, and intimate partner violence , is broadly defined as a pattern of abusive behaviors by one or both partners in an intimate relationship such as marriage, dating, family, or cohabitation...

  • Rape culture
    Rape culture
    Rape culture is a term which originated in women's studies and feminist theory, describing a culture in which rape and sexual violence against women are common and in which prevalent attitudes, norms, practices, and media condone, normalize, excuse, or tolerate sexual violence against women...

  • Stigma management
    Stigma management
    When a person receives unfair treatment or alienation due to a social stigma the effects can be detrimental. Social stigma can be defined as any aspect of an individual’s identity that is devalued in a social context . For some individuals, a stigma can be invisible to others, leading to an...

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