No Size Fits All: From Mass Marketing to Mass Handselling
Encyclopedia
No Size Fits All: From Mass Marketing to Mass Handselling is a book
Book
A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...

 written by Tom Hayes
Tom Hayes (author)
Tom Hayes is an American marketing executive. His best-selling books on digital business and culture include, Jump Point: How Network Culture is Revolutionizing Business and No Size Fits All: From Mass Marketing to Mass Handselling . He is a frequent contributor to the 1Wall Street Journal and the...

 and Michael S. Malone
Michael S. Malone
Michael Shawn Malone is an American author, columnist, editor, investor, business-man, television producer, and has been the host of several shows on PBS...

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