No Free Lunch (organization)
Encyclopedia
No Free Lunch is a US
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

-based advocacy organization that holds that marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 methods employed by drug companies influence the way doctors and other healthcare providers prescribe medication
Medication
A pharmaceutical drug, also referred to as medicine, medication or medicament, can be loosely defined as any chemical substance intended for use in the medical diagnosis, cure, treatment, or prevention of disease.- Classification :...

s. The group does outreach to convince physicians to refuse to accept gifts, money, or hospitality from pharmaceutical companies because it claims that these gifts create a conflict of interest
Conflict of interest
A conflict of interest occurs when an individual or organization is involved in multiple interests, one of which could possibly corrupt the motivation for an act in the other....

 for providers. The group also advocates for less involvement of drug companies in medical education and practice in a variety of other ways.

History

The organization was founded in 2000 by Bob Goodman, an internist from New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

. Most of the group's approximately 500 members are doctors
Physician
A physician is a health care provider who practices the profession of medicine, which is concerned with promoting, maintaining or restoring human health through the study, diagnosis, and treatment of disease, injury and other physical and mental impairments...

, though some are physician assistant
Physician assistant
A physician assistant/associate ' is a healthcare professional trained and licensed to practice medicine with limited supervision by a physician.-General description:...

s, nurses and other practitioners.

The group made news in 2005 when the American Academy of Family Physicians
American Academy of Family Physicians
The American Academy of Family Physicians was founded in 1947 to promote the science and art of family medicine. It is one of the largest medical organizations in the United States, with over 100,000 members...

 refused to rent exhibition space to No Free Lunch for its annual scientific assembly. A spokesperson for the academy argued that the dialog between physicians and exhibitors is "important and healthy" and that No Free Lunch seeks to eliminate that dialog. Less than a week after the initial refusal, the academy reversed its decision and allowed No Free Lunch to rent a booth, citing discussion within the group and comments from members.

The American College of Physicians
American College of Physicians
The American College of Physicians is a national organization of doctors of internal medicine —physicians who specialize in the prevention, detection, and treatment of illnesses in adults. With 130,000 members, ACP is the largest medical-specialty organization and second-largest physician group in...

 also refused to rent exhibit space to No Free Lunch at its Annual Session, citing an event in 2001, in which a person claiming to represent No Free Lunch escorted investigative journalists with a hidden camera onto the exhibit floor.

In collaboration with the American Medical Student Association
American Medical Student Association
The American Medical Student Association , founded in 1950 and based in Washington, D.C., is the oldest and largest independent association of physicians-in-training in the United States. AMSA is a student-governed, national organization...

, No Free Lunch organized a "pharmfree campaign," in which medical students and others discuss issues of pharmaceutical company involvement in the medical community.

Advocacy

The group tries to get healthcare providers to sign the No Free Lunch pledge. Health care professionals who take the pledge agree to:
accept no money, gifts, or hospitality from the pharmaceutical industry; to seek unbiased sources of information and not rely on information disseminated by drug companies; and to avoid conflicts of interest in [their] practice, teaching, and/or research.
, the pledge had about 300 signers. Patients can use a directory provided by the group to find doctors who have taken the pledge.

The group claims that doctors preferentially prescribe drugs that are marketed to them over better or cheaper options because they are beholden to drug companies from which they accept gifts. Some doctors argue that they are not influenced by drug company marketing and that it is thus not necessary to refuse gifts from pharmaceutical companies.

No Free Lunch also argues that doctors should not accept drug samples from drug companies to give to patients because the group believes that the samples will cause the doctors to prescribe those drugs over others. Drug company representatives argue that the free samples can be given to indigent patients.

The group also seeks to convince physicians not to rely on research provided by drug companies for their information about drugs but to base their decisions only on impartial scientific evidence. No free lunch works with an Australian group called Healthy Skepticism
Healthy Skepticism
Healthy Skepticism Inc is an international non-profit organisation whose main aim is to "improve health by reducing harm from misleading drug promotion"....

 to urge doctors to rely on independent educational materials rather than materials paid for by drug companies for their drug information.

The group also calls for less involvement of drug companies in the funding of medical education.

No Free Lunch does not blame drug companies for trying to market their products; the group feels that that is the companies' job. Rather, it believes that physicians are allowing themselves to be courted and swayed by advertisers.

Pharmaceutical industry meetings

No Free Lunch argues that educational meetings that take place during meals paid for by drug companies constitute an advertising method known as direct-to-physician marketing, in which a drug company representative interacts with doctors and provides them with promotional information.

The Pharmaceutical Research and Manufacturers of America
Pharmaceutical Research and Manufacturers of America
Pharmaceutical Research and Manufacturers of America , founded in 1958, is a trade group representing the pharmaceutical research and biopharmaceutical companies in the United States. PhRMA's stated mission is advocacy for public policies that encourage the discovery of new medicines for patients...

, a group that represents all major drug companies in the US, argues that meetings between drug representatives and doctors are an important way to educate doctors about their products, and that purchasing meals for doctors may be the only opportunity to fit such meetings into the physicians' busy schedules.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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