Nipper
Encyclopedia
Nipper was a dog
Dog
The domestic dog is a domesticated form of the gray wolf, a member of the Canidae family of the order Carnivora. The term is used for both feral and pet varieties. The dog may have been the first animal to be domesticated, and has been the most widely kept working, hunting, and companion animal in...

 that served as the model for a painting titled His Late Master's Voice. This image was the basis for the dog and trumpet logo used by several audio recording and associated brands: His Master's Voice, HMV
HMV Group
HMV is a British global entertainment retail chain and is the largest of its kind in the United Kingdom and Ireland. The company also operates in Hong Kong and Singapore. It is listed on the London Stock Exchange and is a constituent of the FTSE Fledgling Index...

, RCA
RCA
RCA Corporation, founded as the Radio Corporation of America, was an American electronics company in existence from 1919 to 1986. The RCA trademark is currently owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor...

, Victor Talking Machine Company
Victor Talking Machine Company
The Victor Talking Machine Company was an American corporation, the leading American producer of phonographs and phonograph records and one of the leading phonograph companies in the world at the time. It was headquartered in Camden, New Jersey....

, RCA Victor
RCA Records
RCA Records is one of the flagship labels of Sony Music Entertainment. The RCA initials stand for Radio Corporation of America , which was the parent corporation from 1929 to 1985 and a partner from 1985 to 1986.RCA's Canadian unit is Sony's oldest label...

 and JVC
JVC
, usually referred to as JVC, is a Japanese international consumer and professional electronics corporation based in Yokohama, Japan which was founded in 1927...

.

Biography

Nipper was born in 1884 in Bristol
Bristol
Bristol is a city, unitary authority area and ceremonial county in South West England, with an estimated population of 433,100 for the unitary authority in 2009, and a surrounding Larger Urban Zone with an estimated 1,070,000 residents in 2007...

, England, and died in September 1895. It has been claimed in various sources that he was a Jack Russell Terrier
Jack Russell Terrier
The Jack Russell terrier is a small terrier that has its origins in fox hunting. It is principally white-bodied smooth, rough or broken-coated which is commonly confused with the Parson Russell terrier and the Russell terrier with the term "Jack Russell" commonly misapplied to other small white...

, a Fox Terrier
Fox Terrier
Fox Terrier refers primarily to two different breeds of the terrier dog type: the Smooth Fox Terrier and the Wire Fox Terrier. Both of these breeds originated in the 19th century from a handful of dogs who are descended from earlier varieties of British terriers, and are related to other modern...

, a Dalmatian
Dalmatian (dog)
The Dalmatian is a breed of dog whose roots are often said to trace back to Dalmatia, a region of Croatia where the first illustrations of the dog have been found. The Dalmatian is noted for its unique black- or brown-spotted coat and was mainly used as a carriage dog in its early days...

, a Rat Terrier
Rat Terrier
The Rat Terrier is an American dog breed with a rich and varied background as an all-around farm dog and hunting companion. Traditionally more of a type than a breed, they share much ancestry with the tough little mixed-breed dogs known as feists...

or an American Pit Bull Terrier
American Pit Bull Terrier
The American Pit Bull Terrier is a medium-sized, solidly built, short haired dog whose early ancestors came from England and Ireland...

. He was named Nipper because he tried to bite visitors in the leg.

Nipper’s original owner, Mark Henry Barraud, died in 1887, leaving his brothers Philip and Francis
Francis Barraud
Francis James Barraud was an English painter - the son of artist Henry Barraud.His most famous work, His Master's Voice, is one of the best-known commercial logos in the world, having inspired the music industry trademark depicting a dog and phonograph, which is used by several corporations,...

 to care for the dog. Nipper himself died in 1895 and was buried in Kingston upon Thames
Kingston upon Thames
Kingston upon Thames is the principal settlement of the Royal Borough of Kingston upon Thames in southwest London. It was the ancient market town where Saxon kings were crowned and is now a suburb situated south west of Charing Cross. It is one of the major metropolitan centres identified in the...

 in Clarence street in a small park surrounded by magnolia
Magnolia
Magnolia is a large genus of about 210 flowering plant species in the subfamily Magnolioideae of the family Magnoliaceae. It is named after French botanist Pierre Magnol....

 trees. As time progressed the area was built upon, a branch of Lloyds TSB
Lloyds TSB
Lloyds TSB Bank Plc is a retail bank in the United Kingdom. It was established in 1995 by the merger of Lloyds Bank, established in Birmingham, England in 1765 and traditionally considered one of the Big Four clearing banks, with the TSB Group which traces its origins to 1810...

 now occupies the site. On the wall of the bank, just inside the entrance, a brass plaque is displayed commemorating the terrier that lies beneath the building.

On 10 March 2010 a small road near to the dog's resting place in Kingston-upon-Thames was named Nipper Alley in commemoration of this resident.

Nipper used to live with his owner in the Prince's Theatre in Bristol. There is a small model of Nipper above a doorway of a building at the junction of Park Row and Woodland Road in Bristol, opposite where the theatre stood.

Advertising icon

In 1898, three years after Nipper’s death, Francis painted a picture of Nipper listening intently to a wind-up Edison-Bell cylinder phonograph
Phonograph
The phonograph record player, or gramophone is a device introduced in 1877 that has had continued common use for reproducing sound recordings, although when first developed, the phonograph was used to both record and reproduce sounds...

. On February 11, 1899, Francis filed an application for copyright
Copyright
Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time...

 of his painting “Dog Looking At and Listening to a Phonograph.” Thinking the Edison-Bell Company located in New Jersey, USA, might find it useful, he presented it to James E. Hough, who promptly said, “Dogs don’t listen to phonographs.” On May 31, 1899, Francis went to the Maiden Lane offices of The Gramophone Company
Gramophone Company
The Gramophone Company, based in the United Kingdom, was one of the early recording companies, and was the parent organization for the famous "His Master's Voice" label...

 with the intention of borrowing a brass horn to replace the original black horn on the painting. Manager, William Barry Owen suggested that if the artist replaced the entire machine with a Berliner
Emile Berliner
Emile Berliner or Emil Berliner was a German-born American inventor. He is best known for developing the disc record gramophone...

 disc gramophone
Phonograph
The phonograph record player, or gramophone is a device introduced in 1877 that has had continued common use for reproducing sound recordings, although when first developed, the phonograph was used to both record and reproduce sounds...

, the Company would buy the painting. A modified form of the painting became the successful trademark of Victor
Victor Talking Machine Company
The Victor Talking Machine Company was an American corporation, the leading American producer of phonographs and phonograph records and one of the leading phonograph companies in the world at the time. It was headquartered in Camden, New Jersey....

 and HMV records, HMV
HMV Group
HMV is a British global entertainment retail chain and is the largest of its kind in the United Kingdom and Ireland. The company also operates in Hong Kong and Singapore. It is listed on the London Stock Exchange and is a constituent of the FTSE Fledgling Index...

 music stores, and RCA
RCA
RCA Corporation, founded as the Radio Corporation of America, was an American electronics company in existence from 1919 to 1986. The RCA trademark is currently owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor...

. The trademark itself was registered by Berliner on July 10, 1900. (See His Master's Voice for a complete history of the brands based on Nipper.)

The slogan “His Master’s Voice” along with the painting was sold to The Gramophone Company for 100 pounds sterling. As Francis Barraud stated about this painting: “It is difficult to say how the idea came to me beyond that fact that it suddenly occurred to me that to have my dog listening to the Phonograph, with an intelligent and rather puzzled expression, and call it “His Master’s Voice” would make an excellent subject. We had a phonograph and I often noticed how puzzled he was to make out where the voice came from. It certainly was the happiest thought I ever had.”

Logo variations

Legacy

Nipper lives on through the brand names; he even appeared in ads on television with his "son", a puppy named Chipper who was added to the RCA family in 1991. Real dogs continue to play the roles of Nipper and Chipper, but Chipper has to be replaced much more frequently, since his character is a puppy.

Nipper continues to be the mascot of HMV Group plc stores in countries where the entertainment retailer has the rights to him. Both RCA Records
RCA Records
RCA Records is one of the flagship labels of Sony Music Entertainment. The RCA initials stand for Radio Corporation of America , which was the parent corporation from 1929 to 1985 and a partner from 1985 to 1986.RCA's Canadian unit is Sony's oldest label...

 and EMI
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...

 have deemphasized Nipper in the global music market due to the fragmented ownership of the trademark.

Victor Company of Japan (JVC
JVC
, usually referred to as JVC, is a Japanese international consumer and professional electronics corporation based in Yokohama, Japan which was founded in 1927...

) also uses a version of the dog and trumpet logo within Japan, which includes the "His Master's Voice" slogan. HMV is not allowed to use Nipper in Canada and Japan.

A huge, four-ton Nipper can be seen on the roof of the old RTA (former RCA distributor) building now owned by Arnoff Moving & Storage on Broadway in Albany, New York
Albany, New York
Albany is the capital city of the U.S. state of New York, the seat of Albany County, and the central city of New York's Capital District. Roughly north of New York City, Albany sits on the west bank of the Hudson River, about south of its confluence with the Mohawk River...

. A second slightly smaller one, after spending many years on private property in Merrifield, Virginia
Merrifield, Virginia
Merrifield is a census-designated place in Fairfax County, Virginia, United States. The population was 11,170 at the 2000 census.-Geography:Merrifield is located at...

, perched over Lee Highway
Lee Highway
The Lee Highway was a National Auto Trail in the United States connecting New York City and San Francisco, California via the South and Southwest. It was named after Robert E...

 (US Route 29), has now been returned to Baltimore, Maryland where it originally graced the former RCA Building on Russell Street. Nipper now sits atop the Maryland Historical Society
Maryland Historical Society
The Maryland Historical Society , founded in 1844, is the oldest cultural institution in the U.S. state of Maryland. The society "collects, preserves, and interprets objects and materials reflecting Maryland's diverse heritage." MdHS has a museum, library, holds educational programs, and publishes...

 building at Park Avenue and West Centre Street in Baltimore. Though smaller than the Albany Nipper, Baltimore's is the only one of the two to include a gramophone
Phonograph
The phonograph record player, or gramophone is a device introduced in 1877 that has had continued common use for reproducing sound recordings, although when first developed, the phonograph was used to both record and reproduce sounds...

for Nipper to listen to. The Baltimore Nipper was saved when the Virginia site where he briefly resided was sold to developers. It is currently the location of a group of townhomes. The street leading to the development is named Nipper Way.

External links

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