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Nielsen Media Research (NMR) is an American
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 firm that measures
Measurement

Measurement is the process of assigning a number to an attribute according to a rule or set of rules. The term can also be used to refer to the result obtained after performing the process....
 media
Mass media

Mass media is a term used to denote a section of the media specifically envisioned and designed to reach a mainstream such as the population of a nation state....
 audience
Audience

An audience is a group of person who participate in a show or encounter a work of art, literature , theatre, music or academics in any Media ....
s, including television
Television

Television is a widely used telecommunication mass-media for transmitting and receiving moving , either monochrome or color, usually accompanied by sound....
, radio
Radio

Radio is the transmission of signals, by modulation of electromagnetic radiation with frequency below those of visible light.Electromagnetic radiation radio propagation by means of oscillating electromagnetic fields that pass through the air and the vacuum of space....
, theatre
Theatre

Theatre is the branch of the performing arts defined by Bernard Beckerman as what "occurs when one or more actor, isolated in time and/or Theater , present themselves to Audience." By this broad definition, theatre has existed since the dawn of man, as a result of human tendency for story telling....
 film
Film

Film encompasses individual motion pictures, the field of film as an art form, and the film industry. Films are produced by recording images from the world with cameras, or by creating images using animation techniques or special effects....
s (via the AMC
AMC Theatres

AMC Theatres , officially known as AMC Entertainment Inc., is the second largest movie theater chain in North America and one of only five of the 12 largest on the continent that did not go bankrupt during the Early 2000s recession, due in part to the fact that its theaters often dominate lists of the top 50 most profitable theaters in North...
 MAP program) and newspaper
Newspaper

A newspaper is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. General-interest newspapers often feature articles on Politics, crime, business, art/entertainment, society and sports....
s. NMR, headquartered in New York City
New York City

The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
 and operating primarily from Chicago
Chicago

Chicago is the largest city in the U.S. state of Illinois and the Midwestern United States, as well as the List of United States cities by population city in the United States with more than 2.8 million residents....
, is best-known for the Nielsen Ratings
Nielsen Ratings

Nielsen Ratings are audience measurement developed by the AC Nielsen Company, to determine the audience size and composition of broadcast programming....
, a measurement of television viewership.

Nielsen Media Research, the preeminent media research company in the world, began as a division of ACNielsen
ACNielsen

ACNielsen is a global marketing research firm, with worldwide headquarters in New York City. Regional headquarters for North America are located in Schaumburg, IL....
, a marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 research
Research

Research is defined as human activity based on intellectual application in the investigation of matter. The primary purpose for applied research is discovery , interpretation , and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe....
 firm. In 1996, Nielsen Media Research was split off into an independent company, and in 1999 was purchased by the Dutch
Netherlands

The Netherlands is a country that is part of the Kingdom of the Netherlands. It is a parliamentary democratic constitutional monarchy. The Netherlands is located in North-West Europe, and bordered by the North Sea to the north and west, Belgium to the south, and Germany to the east....
 conglomerate
Conglomerate (company)

A conglomerate is a company that consists of multiple distinct and often unrelated businesses. Conglomerates are often large and can be formed by merging more than three businesses together....
 VNU
VNU

The Nielsen Company is a Dutch-American media conglomerate, headquartered in New York City. Nielsen is active in over 100 countries, and employs some 35,000 people worldwide....
.






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Nielsen Media Research (NMR) is an American
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 firm that measures
Measurement

Measurement is the process of assigning a number to an attribute according to a rule or set of rules. The term can also be used to refer to the result obtained after performing the process....
 media
Mass media

Mass media is a term used to denote a section of the media specifically envisioned and designed to reach a mainstream such as the population of a nation state....
 audience
Audience

An audience is a group of person who participate in a show or encounter a work of art, literature , theatre, music or academics in any Media ....
s, including television
Television

Television is a widely used telecommunication mass-media for transmitting and receiving moving , either monochrome or color, usually accompanied by sound....
, radio
Radio

Radio is the transmission of signals, by modulation of electromagnetic radiation with frequency below those of visible light.Electromagnetic radiation radio propagation by means of oscillating electromagnetic fields that pass through the air and the vacuum of space....
, theatre
Theatre

Theatre is the branch of the performing arts defined by Bernard Beckerman as what "occurs when one or more actor, isolated in time and/or Theater , present themselves to Audience." By this broad definition, theatre has existed since the dawn of man, as a result of human tendency for story telling....
 film
Film

Film encompasses individual motion pictures, the field of film as an art form, and the film industry. Films are produced by recording images from the world with cameras, or by creating images using animation techniques or special effects....
s (via the AMC
AMC Theatres

AMC Theatres , officially known as AMC Entertainment Inc., is the second largest movie theater chain in North America and one of only five of the 12 largest on the continent that did not go bankrupt during the Early 2000s recession, due in part to the fact that its theaters often dominate lists of the top 50 most profitable theaters in North...
 MAP program) and newspaper
Newspaper

A newspaper is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. General-interest newspapers often feature articles on Politics, crime, business, art/entertainment, society and sports....
s. NMR, headquartered in New York City
New York City

The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
 and operating primarily from Chicago
Chicago

Chicago is the largest city in the U.S. state of Illinois and the Midwestern United States, as well as the List of United States cities by population city in the United States with more than 2.8 million residents....
, is best-known for the Nielsen Ratings
Nielsen Ratings

Nielsen Ratings are audience measurement developed by the AC Nielsen Company, to determine the audience size and composition of broadcast programming....
, a measurement of television viewership.

Nielsen Media Research, the preeminent media research company in the world, began as a division of ACNielsen
ACNielsen

ACNielsen is a global marketing research firm, with worldwide headquarters in New York City. Regional headquarters for North America are located in Schaumburg, IL....
, a marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 research
Research

Research is defined as human activity based on intellectual application in the investigation of matter. The primary purpose for applied research is discovery , interpretation , and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe....
 firm. In 1996, Nielsen Media Research was split off into an independent company, and in 1999 was purchased by the Dutch
Netherlands

The Netherlands is a country that is part of the Kingdom of the Netherlands. It is a parliamentary democratic constitutional monarchy. The Netherlands is located in North-West Europe, and bordered by the North Sea to the north and west, Belgium to the south, and Germany to the east....
 conglomerate
Conglomerate (company)

A conglomerate is a company that consists of multiple distinct and often unrelated businesses. Conglomerates are often large and can be formed by merging more than three businesses together....
 VNU
VNU

The Nielsen Company is a Dutch-American media conglomerate, headquartered in New York City. Nielsen is active in over 100 countries, and employs some 35,000 people worldwide....
. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. VNU was reorganized and renamed the Nielsen Company in 2007.

The Nielsen TV Ratings have been produced since the 1950s and statistically measure which programs are watched by different segments of the population. The most well known portion is the "diary". During the 4 sweeps
Nielsen Ratings

Nielsen Ratings are audience measurement developed by the AC Nielsen Company, to determine the audience size and composition of broadcast programming....
 months of February, May, July and November, Nielsen interviewers in Dunedin, Florida
Dunedin, Florida

Dunedin is a city in Pinellas County, Florida, Florida, United States. The name comes from the Scots Gaelic D?n ?ideann meaning Edinburgh....
 and Radcliff, Kentucky
Radcliff, Kentucky

Radcliff is a city in Hardin County, Kentucky, Kentucky, United States. The population was 21,961 at the 2000 United States Census. It is included in the Elizabethtown, Kentucky Elizabethtown metropolitan area....
 ask homes to participate in filling out a diary of the programs watched in their home for a one week period. Nielsen has ways of measuring American TV viewing other than the diaries. Recently, Nielsen announced the launch of its A2M2 project that would measure television viewing in and out of the home.

Nielsen Media Research is a sister company to Nielsen//NetRatings, which measures Internet
Internet

The Internet is a global network of interconnected computers, enabling users to share information along multiple channels. Typically, a computer that connects to the Internet can access information from a vast array of available server and other computers by moving information from them to the computer's local memory....
 and digital media
Digital media

Digital media usually refers to electronic media that work on digital codes. Today, computing is primarily based on the binary numeral system....
 audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.

Nielsen also conducts market research for the film industry through National Research Group (NRG).

Nielsen recently purchased Telephia - a mobile metrics marketing research firm.

See also

  • Media Market or Designated Market Area (DMA)
    Media market

    A media market, broadcast market, media region, designated market area , Television Market Area or simply market is a region where the population can receive the same television station and radio broadcasting offerings, and may also include other types of media including newspapers and Internet content....
  • Nielsen Ratings
    Nielsen Ratings

    Nielsen Ratings are audience measurement developed by the AC Nielsen Company, to determine the audience size and composition of broadcast programming....


External links