National Institute of Design, Bangalore
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See National Institute of Design
National Institute of Design
The article for the postgraduate campus can be found at National Institute of Design Gandhinagar and National Institute of Design BangaloreNational Institute of Design is a design school in India. The institute functions as an autonomous body under the Department of Industrial Policy and...

 for the main article about the university and the main campus at Paldi
Paldi
Paldi is an affluent area located in South Western Ahmedabad, India. Corporate offices & City centres of many national & international companies like ICICI Bank, Royal Bank of Scotland, Religare, , , are located within Paldi. It accommodates Sanskar Kendra museum by the renowned architect Le...

, Ahmedabad
Ahmedabad
Ahmedabad also known as Karnavati is the largest city in Gujarat, India. It is the former capital of Gujarat and is also the judicial capital of Gujarat as the Gujarat High Court has its seat in Ahmedabad...


The National Institute of Design R&D Campus (राष्ट्रीय डिज़ाइन संस्थान) better known as NID Bangalore is a design institute located in Bangalore
Bangalore
Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...

, in Karnataka
Karnataka
Karnataka , the land of the Kannadigas, is a state in South West India. It was created on 1 November 1956, with the passing of the States Reorganisation Act and this day is annually celebrated as Karnataka Rajyotsava...

. The R&D campus specializes in Research and Development activities related to design and is one of the three campuses that is part of the National Institute of Design, Ahmedabad. The campus currently offers two IT related post graduate design courses and one Retail related design course.

History

The Bangalore campus of NID was initially located at Rajaji Nagar and functioned as an interface to coordinate projects between the main institute at Ahmedabad
Ahmedabad
Ahmedabad also known as Karnavati is the largest city in Gujarat, India. It is the former capital of Gujarat and is also the judicial capital of Gujarat as the Gujarat High Court has its seat in Ahmedabad...

 and the technology industry which is centred around Bangalore.

The campus was later shifted to a bigger, state-of-the-art facility at Yeshwantpur, a suburb in northwest Bangalore. The new campus was built at a cost of 7.5 crores and was officially innaugurated on 31 March 2006 by Dr Darlie O'Koshy, who was the executive director of NID at the time http://in.rediff.com/money/2006/mar/30nid.htm.

Location

The campus is located 3 km from Yeshwantpur railway station on the arterial Tumkur Road (National Highway 4 (India)
National Highway 4 (India)
National Highway 4 is a major National Highway in Western and Southern India. NH 4 links four of the 10 most populous Indian cities - Mumbai, Pune, Bangalore and Chennai. NH 4 is in length and passes through the states of Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu.NH 4 constitutes...

) that connects Bangalore
Bangalore
Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...

 and Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

. The campus is in proximity to two other Central Government Institutes, Central Manufacturing Technology Institute (CMTI) and Indian Plywood Industries Research and Training Institute (IPIRTI), and is 5 km away from the Indian Institute of Science
Indian Institute of Science
Indian Institute of Science is a research institution of higher learning located in Bangalore, India. It was established in 1909.-History:After a chance meeting between Jamsetji N...

 (IISc) along the same road.

The Campus can be easily accessed by public transport buses operated by the BMTC
BMTC
BMTC may refer to:*the Bangla Mountaineering and Trekking Club in Bangladesh*the Bangalore Metropolitan Transport Corporation in Bangalore, India*the Basic Military Training Centre on Pulau Tekong, Singapore...

 from the junction of Outer Ring Road and Tumkur Road at Gorguntepalya or Peenya
Peenya
Peenya is the name of an industrial area of the Bangalore city in India. It is considered to be one of the largest industrial areas in Asia. Peenya lies on Bangalore - Mangalore Highway . It houses small, medium, and large scale industries...

 on Tumkur Road (See Map). The campus will also be accessible from the proposed Bangalore Metro
Bangalore Metro
Namma Metro , also known as Bangalore Metro , is a mass-transit rail system for the city of Bangalore, Karnataka, India. The agency responsible for its implementation is the Bangalore Metro Rail Corporation Ltd . The first stretch between Baiyyappanahalli to M.G. Road was inaugurated on October...

 station on Tumkur Road.

Courses

The present 3 post graduate courses offered at NID Research and Development campus are Information and Interface design (IID), Design for Digital experience (DDE) and Design for Retail experience (DRE).

Information & Interface design

The programme aims to explore the Technical, Cognitive and Aesthetic basis of human interaction with technology. At it is most holistic; it addresses the quality of life in the information-rich environment of the future. From initial research to final prototyping, the course has an analytic, systemic approach to design bringing logic and science to bear on design problems.
The programme opens with a discourse on the fundamental framework of any exercise in designing for interactivity i.e. the design process progresses from Information design
Information design
Information design is the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where the data is complex or unstructured, a visual representation can express its meaning more clearly to the viewer....

(what is it) to Interaction design
Interaction design
In design, human–computer interaction, and software development, interaction design, often abbreviated IxD, is "the practice of designing interactive digital products, environments, systems, and services." Like many other design fields interaction design also has an interest in form but its main...

(how does it work), to Sensorial design(how does it look and feel). the session touches on each of these at the conceptual level.
The course is a combination of Ethnography
Ethnography
Ethnography is a qualitative method aimed to learn and understand cultural phenomena which reflect the knowledge and system of meanings guiding the life of a cultural group...

, Information design
Information design
Information design is the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where the data is complex or unstructured, a visual representation can express its meaning more clearly to the viewer....

, Information Architecture
Information Architecture
Information architecture is the art of expressing a model or concept of information used in activities that require explicit details of complex systems. Among these activities are library systems, Content Management Systems, web development, user interactions, database development, programming,...

, Interaction design
Interaction design
In design, human–computer interaction, and software development, interaction design, often abbreviated IxD, is "the practice of designing interactive digital products, environments, systems, and services." Like many other design fields interaction design also has an interest in form but its main...

, Tangible User Interface
Tangible User Interface
A tangible user interface is a user interface in which a person interacts with digital information through the physical environment. The initial name was Graspable User Interface, which no longer is used....

, Prototyping and Way finding & Navigation.

Design for Digital Experience

We use a number of digital products and applications in our daily life at home, school, office, for information, communication, education, entertainment, banking, healthcare etc. Design for Digital Experience focuses on experiential component to enhance the quality of life in the digitally enabled society also keeping in view the rural/ urban spaces & requirements. The context for digital products and experiences could be seen to encompass areas such as Software products; Digital learning environments; Handheld gadgets and devices; Entertainment based applications and other virtual environments for supporting user interactions within the digital world.

The various course modules for this programme can be broadly categorized into those that focus on design processes for the development of concepts, prototyping and evaluation with the user in mind. Another set of courses look in the area of enriching content from aspects such as narrative styles, use of appropriate media, interactivity with focus on developing aesthetic sensibilities and creative communication strategies. A course titled ‘Digital Design and Society’ emphasizes on research to create a knowledgebase with regards to usage of Digital products in Indian society and inform in context of future design directions keeping in mind Indian socio-cultural aspects.

The programme takes students with diverse professional backgrounds such as fine and applied arts, film- making, engineering or technical, design, mass communication and architecture.

Design for Retail Experience

This PG programme has an integrated approach to designing products, systems and spaces to accommodate multi sensory experiences in the retail and visual merchandising fields in the context of enhanced user experience. The programme offers a challenge to redefine boundaries, understand consumer lifestyles and aspirations in order to visualize and create new concepts for an outstanding shopping experience.

Projects in this programme would cover retail store designs for small and big organized retail sectors alike (branding, brand promotion, lighting, exhibition design etc.). A profound understanding of materials, hardware and technology, documentation and field research through live interactions with industry, and understanding retail as a part of system design, are also areas of focus. Visual Merchandizing, System Design, Visualization of Space, Elements of Form and Colour, and Photography are other areas covered.

Why Design for Retail Experience?
Retail Design as a profession is gaining a good degree of recognition from the Retail industry and has established itself within the country. With the major changes in the Indian Economy this has become an area of expertise to the large variety of retail industries. Market competition is intense and a great degree of flexibility is demanded to sustain the day to day changes in the market.

Learning Process
The process of learning includes interaction with the industries in various ways. Seminars and workshops conducted with people from the industry act as a great exposure for students to explore and learn recent techniques, materials and trends in the market. They are further introduced to professional designers from the industry and hence are able to comprehend and understand the position design has in today’s market through live class room activities. Industrial field visits, and training as well as sponsored research based projects are yet more instances of the learning process at NID.

See also

  • National Institute of Design, Ahmedabad
  • National Institute of Design, Gandhinagar
    National Institute of Design, Gandhinagar
    The National Institute of Design better known as NID is the foremost design Institute in India. Currently an extension campus of the parent institute , NID Gandhinagar is situated in the city of Gandhinagar...


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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