National Coffee Association
Encyclopedia
The National Coffee Association (NCA) or (National Coffee Association of U.S.A., Inc.), is the main market research
, consumer information, and lobbying
association for the coffee
industry in the United States
.
Surveys produced by the NCA are widely cited in mainstream media.
The association has numerous functions and services that include:
The Chairman of the association is Willard (Dub) Hay, who is also senior vice president of Starbucks
, a position he has held since 2002.
in 1980, that featured prominent celebrities such as David Bowie
, the band Heart
, Cicely Tyson
, Jane Curtin
, and Kurt Vonnegut
.
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
, consumer information, and lobbying
Lobbying
Lobbying is the act of attempting to influence decisions made by officials in the government, most often legislators or members of regulatory agencies. Lobbying is done by various people or groups, from private-sector individuals or corporations, fellow legislators or government officials, or...
association for the coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
industry in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
Surveys produced by the NCA are widely cited in mainstream media.
The association has numerous functions and services that include:
- Market and scientific research
- Domestic and international government relations, including lobbying
- Public relations and education
History
The National Coffee Association was founded in 1911. It was the United States' first association for the US coffee industry, and it is one of the oldest trade associations formed in the country.Membership and management
NCA's membership comprises mainly small and mid-sized companies, including coffee growers, roasters, retailers, as well as importers/exporters and wholesaler/suppliers. This membership accounts for more than 90% of all US coffee commerce.The Chairman of the association is Willard (Dub) Hay, who is also senior vice president of Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
, a position he has held since 2002.
National Coffee Drinking Trends
Started in 1950, this branch of the NCA surveys coffee consumption in the United States, producing a statistical research report published annually.The Coffee Achievers
The association launched The Coffee Achievers advertising campaignAdvertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
in 1980, that featured prominent celebrities such as David Bowie
David Bowie
David Bowie is an English musician, actor, record producer and arranger. A major figure for over four decades in the world of popular music, Bowie is widely regarded as an innovator, particularly for his work in the 1970s...
, the band Heart
Heart (band)
Heart is an American rock band who first found success in Canada. Throughout several lineup changes, the only two members remaining constant are sisters Ann and Nancy Wilson. The group rose to fame in the 1970s with their music being influenced by hard rock as well as folk music...
, Cicely Tyson
Cicely Tyson
Cicely Tyson is an American actress. A successful stage actress, Tyson is also known for her Oscar-nominated role in the film Sounder and the television movies The Autobiography of Miss Jane Pittman and Roots....
, Jane Curtin
Jane Curtin
Jane Therese Curtin is an American actress and comedienne. She is commonly referred to as Queen of the Deadpan.First coming to prominence as an original cast member on Saturday Night Live in 1975, she went on to win back-to-back Emmy Awards for Best Lead Actress in a Comedy Series on the 1980s...
, and Kurt Vonnegut
Kurt Vonnegut
Kurt Vonnegut, Jr. was a 20th century American writer. His works such as Cat's Cradle , Slaughterhouse-Five and Breakfast of Champions blend satire, gallows humor and science fiction. He was known for his humanist beliefs and was honorary president of the American Humanist Association.-Early...
.
Other coffee-related assocations
- AnacaféAnacafèAsociación Nacional del Café is the Guatemalan National Coffee Association, representing all coffee producers in the country....
- Federación Nacional de Cafeteros de ColombiaFederación Nacional de Cafeteros de ColombiaThe Federación Nacional de Cafeteros de Colombia , often abbreviated Fedecafé, is a non-profit business association, popularly known for its "Juan Valdez" marketing campaign. The federation was founded in 1927 as a business cooperative that promotes the production and exportation of Colombian coffee...
- Specialty Coffee Association of AmericaSpecialty Coffee Association of AmericaThe Specialty Coffee Association of America is a civilian trade organization for the specialty coffees industry, founded in 1982. The SCAA seeks to set standards for growing, roasting, and brewing premium coffees. Members of the SCAA include coffee retailers, roasters, producers, exporters and...