Nakayoshi
Encyclopedia
is a shōjo manga magazine published by Kodansha
Kodansha
, the largest Japanese publisher, produces the manga magazines Nakayoshi, Afternoon, Evening, and Weekly Shonen Magazine, as well as more literary magazines such as Gunzō, Shūkan Gendai, and the Japanese dictionary Nihongo Daijiten. The company has its headquarters in Bunkyō, Tokyo...

 in Japan. First published in December 1954, it is a long-running magazine with over 50 years worth of manga publication history. The target demographic
Target market
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy...

 for Nakayoshi (like Ribon and Ciao
Ciao (magazine)
is a Japanese shōjo manga magazine published by Shogakukan for young girls . The first issue was launched in 1977. As of 2009, the circulation was 815,455. Formerly, the magazine attached paper crafts, but now attaches various goods that are different every month...

) is aimed at young girls between (ages 9–15). Roughly the size of a phone book (hence the term "phone book manga"), it generally comes with furoku, or small gifts, such as popout figures, games, small bags, posters, stickers, and so on. The furoku is an attempt to encourage girls to buy their own copies of the magazine rather than just share with a friend. In the mid-1990s, Nakayoshi retailed for 400 yen and had an average of 448 pages. The estimated circulation of Nakayoshi at this time was 1,800,000. In 2007, its circulation was 400,000.

During the 1990s, then editor-in-chief, Yoshio Irie attempted to move the magazine away from "first love" stories and introduced several fantasy manga such as Sailor Moon. During that period, Nakayoshi pursued a "media-mix" campaign, which involved close coordination of the magazine, anime
Anime
is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....

 productions based on the manga, and character merchandising.


Manga artists and series featured in Nakayoshi (past and present)

Listed alphabetically by romanized title. The manga artist
Mangaka
is the Japanese word for a comic artist or cartoonist. Outside of Japan, manga usually refers to a Japanese comic book and mangaka refers to the author of the manga, who is usually Japanese...

 is listed in parentheses if known.

International versions

An Indonesian language
Indonesian language
Indonesian is the official language of Indonesia. Indonesian is a normative form of the Riau Islands dialect of Malay, an Austronesian language which has been used as a lingua franca in the Indonesian archipelago for centuries....

 version, Nakayoshi: Gress!, is published monthly by Elex Media Komputindo
Elex Media Komputindo
Elex Media Komputindo is a major Indonesian publisher of literature on computers as well as comic books. In addition to local comic books, it also publishes Japanese manga, Korean manhwa, and Chinese manhua. Founded on 15 January 1985, Elex Media Komputindo is within the publishing arm of the...

 in Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

.

Related magazines

  • Amie (defunct)
  • Bessatsu Friend
    Bessatsu Friend
    is a Japanese shōjo manga magazine published by Kodansha, aimed at teenage girls. It was originally conceived as a bessatsu, or companion magazine, to Shōjo Friend, which is no longer published...

  • Nakayoshi Lovely
  • RunRun (defunct)

External links

Digi Naka Official Site An Incomplete List of Kodansha Comic's Nakayoshi Works (By Artist)
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