NGO2.0
Encyclopedia
NGO 2.0 project is designed to enhance the digital and social media literacy of grassroots NGOs in the underdeveloped regions of China
. The Project was launched by Prof Jing Wang
, founder of MIT New Media Action Lab, in collaboration with the University of Science and Technology of China
, NGO Communication Net, Friends of Nature
, Sun Yat-sen University
, and Ogilvy & Mather
Beijing and Shanghai. In 2011, Tsinghua University's Future Media Center joined the partnership. Secondary partners include MilwardBrown, CreditEast Co., and China Development Brief.
The project is funded by Ford Foundation
in Beijing. The project delivers an open mapping platform and an open NGO community complete with Creative Commons licensed Web 2.0 training courses and a Chinese field guide to best practices and software of social media for nonprofits.
The workshop has a two-fold task: first, to train those grassroots that already had
websites to start using Web 2.0 tools and to rethink their digital communication
strategy; secondly, to convince those that don’t have websites that they can bypass
the labor-intensive and expensive 1.0 architecture to leapfrog into Web 2.0 practices.
Those NGOs straddle across six issue areas: environment, health, women & children，
community development/poverty alleviation, education, information NGOs.
and the nonprofit sector. The grassroots NGOs use this map to post their project
and organizational needs. At the same time, the platform displays resources made
available by CSR programs (resources such as opportunities for project collaboration,
funds, give-away equipments, organized corporate volunteer help).
capability of grassroots NGOs. This system will allow potential corporate donors to
better leverage the Web/Web 2.0 as a means of enhancing their social responsibility
programs.
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
. The Project was launched by Prof Jing Wang
Jing Wang
Jing Wang is Professor of Chinese media and Cultural Studies and S.C. Fang Professor of Chinese Language & Culture at Massachusetts Institute of Technology, She is soon to join MIT's Comparative Media Studies....
, founder of MIT New Media Action Lab, in collaboration with the University of Science and Technology of China
University of Science and Technology of China
The University of Science and Technology of China is a national research university in Hefei, People's Republic of China. It is a member of the C9 League formed by nine top universities in China...
, NGO Communication Net, Friends of Nature
Friends of Nature
Friends of Nature is an international movement with a background in the Social Democratic movement, which aims to make nature accessible to the wider community by providing appropriate recreational and travel facilities.-Background:It is a non-profit organisation which, in addition to encouraging...
, Sun Yat-sen University
Sun Yat-sen University
Sun Yat-sen University, also unofficially referred to as Zhongshan University , is a prominent university located mainly in Guangzhou, China. The University is named after Dr...
, and Ogilvy & Mather
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
Beijing and Shanghai. In 2011, Tsinghua University's Future Media Center joined the partnership. Secondary partners include MilwardBrown, CreditEast Co., and China Development Brief.
The project is funded by Ford Foundation
Ford Foundation
The Ford Foundation is a private foundation incorporated in Michigan and based in New York City created to fund programs that were chartered in 1936 by Edsel Ford and Henry Ford....
in Beijing. The project delivers an open mapping platform and an open NGO community complete with Creative Commons licensed Web 2.0 training courses and a Chinese field guide to best practices and software of social media for nonprofits.
Three Major Components
- Web 2.0 training workshops
The workshop has a two-fold task: first, to train those grassroots that already had
websites to start using Web 2.0 tools and to rethink their digital communication
strategy; secondly, to convince those that don’t have websites that they can bypass
the labor-intensive and expensive 1.0 architecture to leapfrog into Web 2.0 practices.
Those NGOs straddle across six issue areas: environment, health, women & children，
community development/poverty alleviation, education, information NGOs.
- An open mapping platform built on UshahidiUshahidiUshahidi, Inc. is a non-profit software company that develops free and open source software for information collection, visualization and interactive mapping....
to connect the corporate CSR programs
and the nonprofit sector. The grassroots NGOs use this map to post their project
and organizational needs. At the same time, the platform displays resources made
available by CSR programs (resources such as opportunities for project collaboration,
funds, give-away equipments, organized corporate volunteer help).
- An NGO ranking system to assess the organizational transparency and communication
capability of grassroots NGOs. This system will allow potential corporate donors to
better leverage the Web/Web 2.0 as a means of enhancing their social responsibility
programs.
External links
- NGO 2.0 Project in China http://www.ngo20.org/
- KunMing Workshop http://v.youku.com/v_show/id_XMTQ0MzQ2MDU2.html
- New Media Action Lab of MIT http://web.mit.edu/newmediaactionlab/www/aboutpost2009.html
- Google Mapping of NGO2.0 China http://maps.google.com/maps/ms?hl=zh-CN&ie=UTF8&vps=1&jsv=165c&oe=UTF8&msa=0&msid=113269126866970531222.00046e157ff181996f73f
- Wikimedia Foundation Appoints Jing Wang and Mimi Ito to its Advisory Board http://wikimediafoundation.org/wiki/Press_releases/Wikimedia_Foundation_Appoints_Jing_Wang_and_Mimi_Ito_May_2010