Myer is
AustraliaAustralia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the continental mainland , the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans...
's largest chain of
department storeA department store is a retail establishment which specializes in satisfying a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice multiple merchandise lines, at variable price points, in all product categories...
s, retailing a broad range of merchandise including women's, men's and children's clothing, footwear and accessories; cosmetics and fragrance; homewares; electrical; furniture and bedding; toys; books and stationery; food and confectionery; and travel goods.
Early history
Sidney MyerSidney Baevski Myer, born Simcha Myer Baevski was an Australian businessman and philanthropist, best known for creating Myer, Australia's largest chain of department stores.-Early life:...
and his brother opened the first Myer store in Bendigo,
VictoriaVictoria is the second most populous state in Australia. Geographically smallest mainland state, Victoria is bordered by New South Wales to the north, South Australia to the west, and Tasmania to the south, across the Bass Strait. Victoria is the most densely populated state, with over 70% of...
in 1900. After prospering, the second store opened in 1908. In 1911, Sidney Myer purchased a drapery store on
Bourke Street, MelbourneBourke Street is a major street in the central business district of Melbourne, Victoria, Australia. Bourke Street is named for Sir Richard Bourke, the Governor of New South Wales in 1837, when the Hoddle Grid was drawn up.- Geography :Bourke Street runs roughly from east to west and it bisects...
and in the following years purchased adjoining properties, eventually building a store known as the Myer Emporium.
Myer expanded to Lonsdale Street in the 1920s.
From its base in Melbourne, Myer built Australia's largest chain of department stores, and the only chain with stores in all Australian states.
Myer's growth involved developing its own stores (in the process becoming one of Australia's major property developers and owners) as well as acquiring other department stores, including Adelaide's Marshall's, Western Australia's
BoansBoans is the name of an iconic department store that operated in Perth, Western Australia between 1895 and 1986. The store was founded by Harry Boan and his brother Benjamin who both came to Perth in 1895 from Broken Hill in western New South Wales. Harry and another brother, Ernest, had...
in 1984, Queensland's Barry and Roberts and in New South Wales they acquired Farmers & Co in 1961 and Grace Brothers in 1983. In Adelaide, the company Myer SA Stores Ltd began after acquiring a shareholding in Marshall's department store in 1925 and its shares continued to be listed on the Adelaide Stock Exchange until Myer Emporium Ltd made a successful takeover bid in 1966.
Target, Grace Bros and merger with GJ Coles
In 1968, Myer acquired Geelong's Lindsay's stores, renaming the business
TargetTarget Australia Pty Ltd is an Australian department store chain owned by Wesfarmers . It operates 167 Target stores and 116 Target Country stores making 283 combined stores with its head office located in North Geelong, Victoria. It sells clothing, cosmetics, toys, homewares, electrical and...
following the purchase of name and logo from US
Target CorporationTarget Corporation, usually known simply as Target, is an American retailing company that was founded in Minneapolis, Minnesota in 1902 as the Dayton Dry Goods Company. In 1962, the company opened its first Target store in nearby Roseville...
and positioning it as a discount department store chain.
In 1983,
Grace Bros.Grace Bros was an Australian department store chain, founded in 1885. It was bought by Myer in 1983. There were 25 stores across New South Wales and the ACT, until they were re-branded under the Myer name in 2004.-History:...
bought Myer NSW, and then in July of that year Myer acquired Grace Bros. Holdings Ltd. The Myer store on Market and Pitt Sts in Sydney became the main Grace Bros. store.
In 1984, Myer acquired Boans Ltd, the dominant Western Australian department store chain and embarked on a major redevelopment of its Perth City Store.
In 1985 the Myer Emporium (and Target, its discount department store) merged with GJ Coles & Coy forming Coles Myer Limited, then Australia's largest retailer. Myer remained a distinct entity within the new corporate structure until it was sold in 2006.
At the post-Christmas sales in 1992, the glass doors to the Grace Bros Sydney City store were shattered by a stampede of shoppers.
In 2000, Coles Myer CEO Dennis Eck, faced with lower sales and profits from Myer and Grace Bros. stores took the department stores down market, reducing service levels, increasing stock volumes on the selling floor and introducing product to appeal to younger consumers. In doing so, he ended up replicating the approach of another of Coles Myer's chains, Target. The resulting effect included reduced customer visits and reduced units sold per transaction. In 2001, Coles Myer set about to reposition the store to appeal to customers lost in the down market experiment.
In 2003, one of the key changes made by the recently appointed Managing Director, Dawn Robertson, was to classify each Myer Grace Bros. store using a grid system referencing the socio-economic status of the area, its turnover and growth potential. Larger city-centre stores would rank at the top of the grid and smaller regional stores would rank at the bottom of the grid. The grid would affect the merchandise allocated to each store, rather than selling the same range of product in downtown Melbourne as in regional Queensland.
On February 13, 2004, Grace Bros. stores were rebranded as Myer.
In April 2004, Myer re-opened its
Bondi Junction, New South WalesBondi Junction is an eastern suburb of Sydney, in the state of New South Wales, Australia. Bondi Junction is located 6 kilometres east of the Sydney central business district and is part of the local government area of the Waverley....
, store which replaced a former Grace Bros. store closed in April 2002 to make way for the redevelopment of Westfield Bondi Junction. It was the first Myer store to open in several years and incorporated new features such as white glossy floor tiles, extensive use of glass, and greater use of mannequins.
Under managing director Dawn Robertson, Myer began to target the Sydney market more strongly, to challenge the position of chief rival
David JonesDavid Jones Limited , colloquially known as DJs, is an Australian retailer. Its primary business is an Australia-wide chain of premium department stores....
particularly in ladies fashion. In February 2004, Myer held its Sydney fashion parade the day before David Jones. On August 9, 2004, Myer staged a fashion parade open-air in Martin Place, gaining widespread attention, and again was held the day before
David JonesDavid Jones Limited , colloquially known as DJs, is an Australian retailer. Its primary business is an Australia-wide chain of premium department stores....
' show.
Myer leaves Coles Myer
On August 17, 2005, Coles announced that within 12 months, it would decide to demerge, divest or retain Myer. Thirteen expressions of interest were made for all or part of Myer.
On March 13, 2006, Coles Myer announced it would sell Myer to a consortium controlled by US private equity group Newbridge Capital, part of the Texas Pacific group. The consortium also included the Myer family, who held a 5% stake. The new owners, who also secured the freehold on the flagship Bourke Street store, indicated that they would not radically change the business, at least in the short term, and had no plans to redevelop the Bourke Street site as this would impact too heavily on profitability during the construction period. Texas Pacific also have interests in UK department store
DebenhamsDebenhams plc is a Britishretailer operating under a department store format in the UK and franchise stores in other countries. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.- History :...
and high-end US retailer
Neiman MarcusNeiman Marcus is a luxury specialty retail department store, operated by the Neiman Marcus Group in the United States. The company is headquartered in Dallas, Texas, and competes with other exclusive department stores such as Barneys New York, Bloomingdale's, and Saks Fifth Avenue...
. This sale was completed for $A1.4 bn on June 2, 2006.
Under new owners
After being divested from Coles Myer (later Coles Group, then purchased by
WesfarmersWesfarmers is one of Australia’s largest public companies and one of Australia's largest retailers. Its headquarters are in Perth, Western Australia....
), new owners Newbridge Capital and the Myer family appointed chairman Bill Wavish and chief executive Bernie Brookes, both formerly of
WoolworthsWoolworths Limited is a major Australian company with extensive retail interest throughout Australia and New Zealand. It is the:* largest retail company in Australia and New Zealand by market capitalisation and sales...
.
Beginning July 2006, Myer held a "History Making Clearance" to clear out excess stock deemed either unprofitable or unpopular, and reduced inventories from $1.5 billion to $750 million, and all store-specific warehouses were closed.
Former
Miss UniverseMiss Universe is an annual international beauty contest run by the Miss Universe Organization.The contest was founded in 1952 by California clothing company Pacific Mills...
Jennifer HawkinsJennifer Hawkins is an Australian beauty queen, model and television presenter best known as Miss Universe 2004 and the face of Australian department store Myer.-Early life and family:...
began appearing in campaigns for Myer in 2006 and in January 2007 signed a $4 million deal to be the "face" of Myer for four years.
Myer withdrew from the Coles Group part-owned FlyBuys rewards program on February 1, 2007.
In March 2007, Myer announced first half earnings before interest and tax (EBIT) of $123 million, an increase of 84% on the previous year. This represents a profit margin of 6.8%, compared with 3.9% in the previous corresponding period. According to chairman Bill Wavish, all Myer stores were now profitable, and all stores were more profitable than in the previous year. Myer acquired four
Harris ScarfeHarris Scarfe Department Stores was founded in Adelaide, South Australia in 1850. At its peak, Adelaide was home to several major South Australian department stores , of which Harris Scarfe is the sole...
stores (including regaining a store it divested to Harris Scarfe in 1998) and took a minority shareholding in Harris Scarfe.
The Mymerch system, developed with
IBMInternational Business Machines Corporation, abbreviated IBM, is a multinational computer technology and IT consulting corporation headquartered in Armonk, Town of North Castle, New York, United States. The company is one of the few information technology companies with a continuous history dating...
and Oracle, cost $99 million and was implemented early April 2007. Among other functions, Mymerch will beef up Myer's ability to carry out statistical analysis of customer habits giving it greater capacity to forecast sales trends and target promotions.
Myer's profit turnaround was tempered in April 2007 by the loss of key staff. Bob Boutin, apparel director, Mark Bingemann, women's wear business manager and Jasmine Bingemann,
footwearFootwear consists of garments worn on the feet, for protection against the environment, and adornment. Socks and other hosiery are usually worn between the feet and the footwear, less often with sandals and flip flops...
and
accessoriesFashion accessories are decorative items that supplement one's garment, such as jewelry, gloves, handbags, hats, belts, scarves, watches, sunglasses, pins, stockings, bow tie, leg warmer, leggings, necktie, suspenders, and tights....
manager all resigned within a short period.. This followed reports of management dissatisfaction over the direction of the
fashionFashion is the style and custom prevalent at a given time. In its most common usage however, "fashion" describes the popular clothing style. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the...
business signified by the defection of designers such as
Alex PerryAlex Perry is an Australian fashion designer, particularly noted for his designs in womenswear After graduating from East Sydney Technical College in 1984, Perry worked as a model agent representing Australian models for international modelling agencies. In 1992 Perry opened his first atelier...
and Tigerlilly and cosmetics brand
ModelCoModelCo is a cosmetics company based in Sydney, Australia, and Hong Kong.-History:ModelCo was launched in 2002 by former modeling agent Shelley Barrett . For 10 years Barrett had been running a modeling agency known as Shelley's Management Group...
to
David JonesDavid Jones Limited , colloquially known as DJs, is an Australian retailer. Its primary business is an Australia-wide chain of premium department stores....
. .
In June 2007, a consortium comprising the Myer family, Colonial First State and GIC Real Estate (Singapore) announced it would be purchasing Myer's Melbourne CBD store. The Bourke St part of the store is planned to be redeveloped by 2009, with Myer taking a 60-year lease. The Lonsdale Street part of the store will close, although Myer's overall retail floor space will decrease only slightly, from 46,000sq m to 42,000sq m.
In September 2009, following rumours the previous month, Myer indicated it would float the business at an indicative share price range of $3.90 to $4.90 when it listed on November 2, giving it a market capitalisation between $2.3 billion and $2.8 billion.
"MYER one" rewards program
The
MYER one program was introduced in August 2004 after Coles Myer discontinued its shareholder discount card the previous month.
It initially credited 1 point per $1 spent up to $2500 per annum; 1.5 points per $1 spent from $2500 to $5000 per annum; and 2 points per $1 spent for $5000+ per annum. Each 1,250 points accrued would earn the customer a $25 gift card, provided $1,500 was spent each year. With the relaunch of the Myer store card in November 2006, this changed to awards 2 points per $1 spent, regardless of annual spend, with 2,000 points required to receive a $20 gift card. Members who pay with a Myer store card receive an additional point per dollar spent. Customers also earn 1 point for every $1 spent outside of Myer when using the Myer Visa card.
MYER one members are sent a quarterly update, in addition to special member offers, including discounts, a free copy of the "Myer Emporium" magazine, product samples and "gift with purchase" offers.
Myer revamped its
MYER one program by introducing a graduated rewards system with three levels including
MYER one,
MYER one Silver and
MYER one Gold. Each reward level is dependent on customer spend and confers exclusive benefits. By September 2009, there were 3.1 million members. Of these, 487,000 had acquired Silver status (annual spend $1,500 - $7,500), 21,500 had Gold status ($7,500 - $13,500) and 200 were members of the "CEO's club", spending more than $13,500 pa. From 2006 to 2009, the share of total turnover through
MYER one cards had risen from 43% to 63%.
Myer store and credit cards
Myer originally had a store card managed by Australian Retail Financial Network (ARFN), sold in 1995 to GE Money. This was superseded by a
Coles Myer Card which could be used at all Coles Myer stores. This was augmented by the Coles Myer Source
MasterCardMasterCard Worldwide is a multinational corporation based in Purchase, New York, United States. Throughout the world, its principal business is to process payments between the banks of merchants and the banks of purchasers that use its "MasterCard" brand debit and credit cards to make purchases....
, also managed by GE Money.
Following its sale, Myer relaunched the Myer card in October 2006 in conjunction with GE Money. According to GE Money, 125,000 accounts had been opened by August, 2007.
In November 2007, Myer launched a Visa credit card, also in conjunction with GE Money. Myer stated it was prepared to wear losses from the card for two years and that its objective was to drive increased loyalty from the card (which links with the Myer One card) rather than being profitable in its own right. It expected to sign 100,000 customers to the Visa card by November 2008. Myer reported it had signed 15,000 customers to its Visa card in the first five weeks from launch, half of whom were converts from the existing store card.
In 2007, the Coles Myer Card and Coles Myer Source MasterCard were renamed Coles Group Card and Coles Group Source MasterCard respectively and as such were no longer affiliated with Myer.
Store Locations
Myer has stores in all Australian states and the Australian Capital Territory. Stores are located in all the capital cities (except Darwin) and their suburbs, and selected country towns and cities.
In 2006, Myer announced the opening of new stores, starting with four former
Harris ScarfeHarris Scarfe Department Stores was founded in Adelaide, South Australia in 1850. At its peak, Adelaide was home to several major South Australian department stores , of which Harris Scarfe is the sole...
stores (two in South Australia and two in Victoria). Further to this, in 2008 in Sydney, Myer opened two new stores in Sydney at
Westfield EastgardensWestfield Eastgardens is a shopping centre that is located in the suburb of Eastgardens in Sydney, New South Wales, Australia. The centre was the largest shopping centre in Australia when it opened in September 1987. The centre is owned by the Terrace Tower Group but operated and managed on a long...
and
Centro BankstownCentro Bankstown, formerly known as Bankstown Square, is a major regional shopping centre situated in the central business district of the City of Bankstown. It has 285 specialty stores including a number of major retail stores. Opened in 1966, the shopping centre has undergone several...
replacing the former
David Jones LimitedDavid Jones Limited , colloquially known as DJs, is an Australian retailer. Its primary business is an Australia-wide chain of premium department stores....
stores, while
David Jones LimitedDavid Jones Limited , colloquially known as DJs, is an Australian retailer. Its primary business is an Australia-wide chain of premium department stores....
replaced the Myer store in
Westfield BurwoodWestfield Burwood is a large shopping centre in Sydney's Inner West suburb of Burwood. First opened in 1966 and completely rebuilt in 2000, the centre currently features a David Jones department store on 3 levels, Kmart, Target, Coles, Woolworths, a food court, around 250 specialty stores and a 12...
, and stated it would open a store in the
Stockland TownsvilleStockland Townsville Shopping Centre is located in Townsville, Queensland, Australia. The shopping centre is often referred to simply "Stockland" or sometimes "Stockies" locally and is Townsville's largest shopping centre. In the early 1990s, Stockland Townsville opened as a major upgrade to what...
centre in early 2009.
In 2007 Chairman Bill Wavish stated Myer was willing to build new stores if necessary, and that new locations could be in any city or town with a population over 40,000 people.
On 22 September 2007, Myer's Liverpool Street building in Hobart was destroyed by a fire that is believed to have started in the cosmetic section. Estimates placed the damage costs at $50 million for the building alone with many millions more for all the stock which was destroyed. The building including its historic façade was subsequently demolished. The adjacent Murray Street building suffered substantial smoke and water damage. Within a day of the fire, Myer issued a statement saying it would be rebuilding in Hobart. They reopened the Murray Street section of their store on 16 November - 44 days after the fire.. Myer also stated that they will build a new store that may take up to 3 years to build and will add 2,000 m² of space. Whilst that development is taking place in the damaged part of the store, Myer will be using a site in Macquarie Street for all homewares.
In November 2007, Myer announced it would open a store in the redeveloped Top Ryde shopping centre in northern Sydney in 2010. There was previously a Grace Bros store at this centre from the 1960s until closure in 1995.
In April 2008, Myer announced that it would open 3 new stores in Queensland. The first two stores were planned to open in 2010 at
Westfield Garden CityWestfield Garden City, better known as Garden City, is one of Brisbane's major shopping centres, located in the suburb of Upper Mount Gravatt. The centre is operated by Westfield, and previously operated by AMP Limited before the takeover in 2003...
- Upper Mount Gravatt,
Robina Town CentreRobina Town Centre is a large shopping centre covering 34 hectares in the suburb of Robina, Queensland with over 220 retail outlets covering over 70,000 square metres .- History :...
with the third store planned to open in
MackayFor other uses of Mackay please see Mackay Mackay is a city on the eastern coast of Queensland, Australia, about north of Brisbane, on the Pioneer River...
in 2011.
Myer also announced that it would open a store at
Stockland Green HillsStockland Green Hills is a major Shopping Centre located in East Maitland, a western suburb of Newcastle, New South Wales Australia.It is located on Molly Morgan Drive, East Maitland near the New England Highway, on a parcel of land, and primarily serves the Maitland, Lower Hunter and the Upper...
- East Maitland in 2011 when the redevelopment was completed, later delayed until 2013.
In July 2008, Myer stated it planned to expand into the Middle East and open its first overseas store in
DubaiDubai is one of the seven emirates and the most populous state of the United Arab Emirates . It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The Dubai Municipality is sometimes called Dubai state to distinguish it from the emirate...
, but by March 2009 had put such plans on hold.
In September 2009, it was announced that three more stores would open at
TuggerahTuggerah is a suburb of the Central Coast region of New South Wales, Australia, situated on the Main North Line and Sydney-Newcastle Freeway about 90 km north of Sydney...
on the
New South WalesNew South Wales is Australia's most populous state, located in the south-east of the country, north of Victoria, south of Queensland and east of South Australia...
Central CoastThe Central Coast is an urban region in the Australian state of New South Wales, located on the coast north of Sydney and south of Lake Macquarie....
,
WodenPhillip is a suburb of Canberra, Australia in the district of Woden Valley. It is located in the centre of the district and contains the district's main commercial centre, Woden Town Centre. The suburb is named after Arthur Phillip, the first Governor of New South Wales. The suburb name was...
in
CanberraCanberra is the capital city of Australia. With a population of over 345,000, it is Australia's largest inland city and the eighth largest Australian city overall. The city is located at the northern end of the Australian Capital Territory, south-west of Sydney, and north-east of Melbourne...
and
CoomeraCoomera is a suburb on the Gold Coast in Queensland, Australia. At the 2006 Census, Coomera had a population of 1,420.Coomera has long been earmarked as a new satellite growth suburb, similar in many ways to Robina...
in
Gold Coast, QueenslandThe Gold Coast is a city in the southeast corner of Queensland, Australia. It is the second most populous city in the state and the sixth most populous city in the country. It is also the most populous non-capital city in the country...
. In total, at the time of launching its prospectus, Myer stated it had signed conditional lease agreements for 12 locations to open progressively from 2010 to 2013. with a plan to reach 80 stores by 2014.
Online Shopping
In October 2007, Myer launched an online gift store, including electronic goods, perfumes and gift cards.
Departments
Womenswear is usually prominently featured within each store and will often be the largest department. Myer carries various mass market labels in womenswear, with a selection of designer clothing available only in city stores.
PetiteIn fashion and clothing, petite sizes are standard clothing sizes designed to fit women of shorter height, typically 5'3" or less.-Changes in pattern measurements and design:...
(short) and plus sized clothing is kept in separate areas to regular sized clothing. There are a large number of concession stores that sell women's clothing.
CosmeticsCosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, permanent waves, colored contact lenses, hair colors, [hair sprays] and gels,...
, FragrancesPerfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces a "pleasant" smell.-History:...
& Personal Care has a higher expenditure on labour, as most counters require their own staff. Usually positioned at the main entrance to the store, most products are now on open-sell.
Menswear is usually located on a separate floor to womenswear, the labels carried lie much more in the mid range. Unlike womenswear, the department has areas devoted to Accessories, Business Shirts, Suits, Shoes and Underwear. Designer and concession brands are available in selected stores, as is formal hire.
Fashion Accessories houses women's handbags, scarves, hats, belts, purses/wallets, jewellery, hosiery, socks; women's & men's watches and sunglasses.
The range of men's and ladies'
shoes carried varies by store. Designer shoe ranges are only available in limited stores.
Intimate ApparelLingerie is a term for fashionable and notionally alluring undergarments. It derives from the French word linge, "washables" — as in faire le linge, "do the laundry" — and ultimately from lin for washable linen, the fabric from which European undergarments were made before the general introduction...
section sells women's underwear, lingerie, sleepwear and gowns. Some staff are trained in fitting bras, and occasionally some underwear brands will have a fitter in store to give advice.
Homewares includes cookware, kitchenware, tabletop (dinnerware, glassware & cutlery), manchester and napery. Usually extremely busy during sales, this department also contains the Gift Registry.
Miss Shop and Men's Youth aimed at those in mid to late teens, Miss Shop tends to attract late teens to mid twenties, even into thirties. Different music to the rest of the store is played within these areas. There are also music videos showing either in fitting rooms or on the shop floor. Merchandising principles are relaxed from what is required in womenswear and menswear; and abstract fixtures and visual displays are often used. For example, items can be hung sideways on hangers, mannequins are sometimes dressed "messily" or clothes may be stacked on chairs and milk crates.
At the Melbourne City store, both these departments are located in "The Basement" and is much larger than in other stores, at almost 6,000m2. The staff are dressed casually to reflect the youth target market. There are also a small number of concession stores within this area. The concept has been expanded to selected stores - such as Warringah Mall, Chatswood, Parramatta, Sydney City, Perth City and in the new Murray Street store in Hobart, but generally on a smaller scale.
Childrenswear is separated into babywear, boyswear and girlswear, it caters up to ages 14-16, depending to the child's size. Children's shoes are also sold.
ElectricalConsumer electronics include electronic equipment intended for everyday use. Consumer electronics are most often used in entertainment, communications and office productivity...
that was the subject of little focus under previous management, the electrical department is now more important to Myer. In 2006, Myer won
iPodiPod is a brand of portable media players designed and marketed by Apple and launched on . The product line-up includes the hard drive-based iPod Classic, the touchscreen iPod Touch, the video-capable iPod Nano, and the compact iPod Shuffle. The iPhone can function as an iPod but is generally...
retailer of the year, being the largest seller in the Australia &
New ZealandNew Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses , and numerous smaller islands, most notably Stewart Island/Rakiura and the Chatham Islands. The indigenous Māori named New Zealand Aotearoa, commonly translated as The Land of the Long White Cloud...
iPod market.
In July 2004, Brazin Limited, which operates Virgin Megastores Australia, entered into an agreement with Myer to create
Virgin entertainment locations in Myer stores. Under the agreement, Myer stock was acquired and Myer pre-recorded audio and video departments were re-branded to Virgin.
Myer operated its own direct
mail orderMail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call or web site. Then, the products are delivered to the customer...
company, Myer Direct, from 1989 until its sale to Ezibuy in January 2002.
External links