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The
Musée de la Publicité is a museum of
advertisingAdvertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
history located in the
LouvreThe Musée du Louvre – in English, the Louvre Museum or simply the Louvre – is one of the world's largest museums, the most visited art museum in the world and a historic monument. A central landmark of Paris, it is located on the Right Bank of the Seine in the 1st arrondissement...
's Rohan and Marsan wings,
Ier arrondissementThe 1st arrondissement of Paris is one of the 20 arrondissements of the capital city of France.Situated principally on the right bank of the River Seine, it also includes the west end of the Île de la Cité...
, at 107, rue de Rivoli,
ParisParis is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
,
FranceThe French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
. It is open daily except Monday; an admission fee is charged.
The museum first opened in 1978 as the Musée de l’Affiche, and is now a branch of
Les Arts DécoratifsLes Arts Décoratifs is a private, non-profit museum of decorative arts located in Paris, France.The museum dates to 1882, when collectors with an interest in the applied arts formed the initial organization. For many years it was known as the Union centrale des Arts décoratifs , but in December...
focusing on advertisements. It contains about 50,000
posterA poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...
s dating between the 18th century and World War II, with a further 50,000 posters dating from the 1950s to the present, over 20,000
filmA film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
advertisements, more than 30,000
newspaperA newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
and
magazineMagazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
advertisements, as well as radio advertisements and promotional items. The museum presents both temporary exhibits and rotations from its permanent collection.