Motion graphics
Encyclopedia
Motion graphics are graphics that use video footage
Footage
In filmmaking and video production, footage is the raw, unedited material as it had been originally filmed by movie camera or recorded by a video camera which usually must be edited to create a motion picture, video clip, television show or similar completed work...

 and/or animation
Animation
Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...

 technology to create the illusion
Illusion
An illusion is a distortion of the senses, revealing how the brain normally organizes and interprets sensory stimulation. While illusions distort reality, they are generally shared by most people....

 of motion
Motion (physics)
In physics, motion is a change in position of an object with respect to time. Change in action is the result of an unbalanced force. Motion is typically described in terms of velocity, acceleration, displacement and time . An object's velocity cannot change unless it is acted upon by a force, as...

 or rotation, graphics are usually combined with audio
Sound recording and reproduction
Sound recording and reproduction is an electrical or mechanical inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music, or sound effects. The two main classes of sound recording technology are analog recording and digital recording...

 for use in multimedia
Multimedia
Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which use only rudimentary computer display such as text-only, or...

 projects. Motion graphics are usually displayed via electronic media
Electronic media
Electronic media are media that use electronics or electromechanical energy for the end-user to access the content. This is in contrast to static media , which today are most often created electronically, but don't require electronics to be accessed by the end-user in the printed form...

 technology, but may be displayed via manual powered technology (e.g. thaumatrope
Thaumatrope
A thaumatrope is a toy that was popular in Victorian times.A disk or card with a picture on each side is attached to two pieces of string. When the strings are twirled quickly between the fingers the two pictures appear to combine into a single image due to persistence of vision.The invention of...

, phenakistoscope
Phenakistoscope
The phenakistoscope was an early animation device that used the persistence of vision principle to create an illusion of motion.-History:...

, stroboscope
Stroboscope
A stroboscope, also known as a strobe, is an instrument used to make a cyclically moving object appear to be slow-moving, or stationary. The principle is used for the study of rotating, reciprocating, oscillating or vibrating objects...

, zoetrope
Zoetrope
A zoetrope is a device that produces an illusion of action from a rapid succession of static pictures. The term zoetrope is from the Greek words "ζωή – zoe", "life" and τρόπος – tropos, "turn". It may be taken to mean "wheel of life"....

, praxinoscope
Praxinoscope
The praxinoscope was an animation device, the successor to the zoetrope. It was invented in France in 1877 by Charles-Émile Reynaud. Like the zoetrope, it used a strip of pictures placed around the inner surface of a spinning cylinder...

, flip book
Flip book
A flip book or flick book is a book with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change. Flip books are often illustrated books for children, but may also be...

) as well. The term is useful for distinguishing still graphics from graphics with a transforming appearance over time without over-specifying the form.

Scope of the term

Motion graphics extend beyond the most commonly used methods of frame-by-frame footage and animation. Computers are capable of calculating and randomizing changes in imagery to create the illusion of motion and transformation. Computer animation
Computer animation
Computer animation is the process used for generating animated images by using computer graphics. The more general term computer generated imagery encompasses both static scenes and dynamic images, while computer animation only refers to moving images....

s can use less information space (computer memory
Computer memory
In computing, memory refers to the physical devices used to store programs or data on a temporary or permanent basis for use in a computer or other digital electronic device. The term primary memory is used for the information in physical systems which are fast In computing, memory refers to the...

) by automatically tweening
Tweening
Inbetweening or tweening is the process of generating intermediate frames between two images to give the appearance that the first image evolves smoothly into the second image. Inbetweens are the drawings between the key frames which help to create the illusion of motion...

, a process of render
Rendering (computer graphics)
Rendering is the process of generating an image from a model , by means of computer programs. A scene file contains objects in a strictly defined language or data structure; it would contain geometry, viewpoint, texture, lighting, and shading information as a description of the virtual scene...

ing the key changes of an image at a specified or calculated time. These key poses or frames are commonly referred to as keyframes. Adobe Flash
Adobe Flash
Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...

 uses computer animation tweening as well as frame-by-frame animation and video.

History of the term

Since there is no universally accepted definition of motion graphics, the official beginning of the art form is disputed. There have been presentations that could be classified as motion graphics as early as the 1800s.
Perhaps one of the first uses of the term "motion graphics" was by animator John Whitney
John Whitney (animator)
John Whitney, Sr. was an American animator, composer and inventor, widely considered to be one of the fathers of computer animation.-Life:...

, who in 1960 founded a company called Motion Graphics Inc.

Saul Bass
Saul Bass
Saul Bass was a Jewish-American graphic designer and filmmaker, best known for his design of motion picture title sequences....

 is probably the most significant pioneer in motion graphic design, and his work marks the true beginning of what is now commonly referred to as motion graphics. His work included title sequences for popular films such as The Man With The Golden Arm (1955), Vertigo
Vertigo (film)
Vertigo is a 1958 psychological thriller film directed by Alfred Hitchcock and starring James Stewart, Kim Novak, and Barbara Bel Geddes. The screenplay was written by Alec Coppel and Samuel A...

(1958), Anatomy of a Murder (1959), North by Northwest (1959), Psycho (1960), and Advise & Consent (1962). His designs were simple, but effectively communicated the mood of the film.

Computer generated motion graphics

The term motion graphics originated with video editing
Video editing
The term video editing can refer to:* Linear video editing, using video tape* Non-linear editing system , using computers with video editing software* Offline editing* Online editing...

 in computing, perhaps to keep pace with newer technology. Before computers were widely available, motion graphics were costly and time-consuming, limiting their use to high-budget filmaking and television production. In the late 1980s to mid-1990s expensive proprietary graphics systems from British based Quantel
Quantel
Quantel is a company based in the United Kingdom and founded in 1973 that designs and manufactures digital production equipment for the broadcast television, video production and motion picture industries...

 was quite commonplace in many television station's. Quantel workstations such as the Hal, Henry, Harry, Mirage and Paintbox were the broadcast graphics standard of the time. With the reduced cost of producing motion graphics on a computer, the discipline has seen more widespread use. With the availability of desktop programs such as Adobe After Effects, Discreet Combustion
Combustion (software)
Combustion 2008 is the newest version of Autodesk's visual effects and compositing software tool.Combustion is a computer program "for motion graphics, compositing and visual effects" . The software retails for US$995...

, and Apple Motion
Apple Motion
Motion is a software application produced by Apple Inc. for their Mac OS X operating system. It is used to create and edit motion graphics, titling for video production and film production, and 2D and 3D compositing for visual effects.-History:...

, motion graphics have become increasingly accessible. Modern character generator
Character generator
A character generator, often abbreviated as CG, is a device or software that produces static or animated text for keying into a video stream. Modern character generators are computer-based, and can generate graphics as well as text...

s (GC) from Aston Broadcast Systems
Aston Broadcast Systems
- History :Following 15 years of employment with EMI Electronics, Sales Engineer Dennis Jones started up a company called D. N. Jones Electronics Ltd., selling electronic equipment. An ex-colleague then introduced him to a two-man firm in Aston, Birmingham, UK that manufactured digital Sync Pulse...

 and Chyron Corporation
Chyron Corporation
The Chyron Corporation is a Melville, N.Y.-based company that develops products and services for digital broadcast graphics creation. The company’s solutions, which include the AXIS Graphics online content creation software and order management system and a range of on-air graphics systems, clip...

's incorporate motion graphics.

The term "motion graphics" was popularized by Trish and Chris Meyer's book about the use of Adobe After Effects, titled "Creating Motion Graphics". This was the beginning of desktop applications which specialized in video production, but were not editing or 3D programs. These new programs collected together special effects, compositing
Compositing
Compositing is the combining of visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live-action shooting for compositing is variously called "chroma key", "blue screen", "green screen" and other names. Today,...

, and color correction toolsets, and primarily came between edit and 3D in the production process. This "in-between" notion of motion graphics and the resulting style of animation is why sometimes it is referred to as 2.5D
2.5D
2.5D , 3/4 perspective and pseudo-3D are terms used to describe either:* 2D graphical projections and techniques which cause a series of images or scenes to fake or appear to be three-dimensional when in fact they are not, or* gameplay in an otherwise three-dimensional video game that is...

.

Motion graphics continue to evolve as an art form with the incorporation of sweeping camera paths and 3D elements. Maxon's CINEMA 4D
Cinema 4D
CINEMA 4D is a 3D modeling, animation and rendering application developed by MAXON Computer GmbH of Friedrichsdorf, Germany. It is capable of procedural and polygonal/subd modeling, animating, lighting, texturing, rendering, and common features found in 3d modelling applications.- Overview:The...

 is known for its ease of use, plugins such as MoGraph
Cinema 4D
CINEMA 4D is a 3D modeling, animation and rendering application developed by MAXON Computer GmbH of Friedrichsdorf, Germany. It is capable of procedural and polygonal/subd modeling, animating, lighting, texturing, rendering, and common features found in 3d modelling applications.- Overview:The...

 and integration with Adobe After Effects. Despite their relative complexity, Autodesk
Autodesk
Autodesk, Inc. is an American multinational corporation that focuses on 3D design software for use in the architecture, engineering, construction, manufacturing, media and entertainment industries. The company was founded in 1982 by John Walker, a coauthor of the first versions of the company's...

's Maya
Maya (software)
Autodesk Maya , commonly shortened to Maya, is 3D computer graphics software that runs on Microsoft Windows, Mac OS and Linux, originally developed by Alias Systems Corporation and currently owned and developed by Autodesk, Inc. It is used to create interactive 3D applications, including video...

 and 3D Studio Max
3D Studio Max
Autodesk 3ds Max, formerly 3D Studio MAX, is for making 3D animations. It was developed and produced by Autodesk Media and Entertainment. It has modeling capabilities, a flexible plugin architecture and can be used on the Microsoft Windows platform. It's frequently used by video game developers, TV...

 are also widely used for the animation and design of motion graphics. Maya
Maya (software)
Autodesk Maya , commonly shortened to Maya, is 3D computer graphics software that runs on Microsoft Windows, Mac OS and Linux, originally developed by Alias Systems Corporation and currently owned and developed by Autodesk, Inc. It is used to create interactive 3D applications, including video...

 — traditionally used for high-end special effects and character animation
Character animation
Character animation is a specialized area of the animation process concerning the animation of one or more characters featured in an animated work. It is usually as one aspect of a larger production and often made to enhance voice acting. The primary role of a Character Animator is to be the...

 — has the advantage of including an extremely robust feature set and wide-ranging user base. 3D Studio Max has many of the advanced features of Maya and uses a node-based particle system
Particle system
The term particle system refers to a computer graphics technique to simulate certain fuzzy phenomena, which are otherwise very hard to reproduce with conventional rendering techniques...

 generator similar to Cinema 4D
Cinema 4D
CINEMA 4D is a 3D modeling, animation and rendering application developed by MAXON Computer GmbH of Friedrichsdorf, Germany. It is capable of procedural and polygonal/subd modeling, animating, lighting, texturing, rendering, and common features found in 3d modelling applications.- Overview:The...

's Thinking Particles plugin. There are also some other packages in Open Source panorama, which are gaining more features and adepts in order to use in a motion graphics workflow. Blender
Blender (software)
Blender is a free and open-source 3D computer graphics software product used for creating animated films, visual effects, interactive 3D applications or video games. The current release version is 2.60, and was released on October 19, 2011...

 and its node-editor is becoming more and more powerful.

Many motion graphics animators learn several 3D graphics packages for use according to each program's strengths. Although many trends in motion graphics tend to be based on a specific software's capabilities, the software is only a tool the broadcast designer
Broadcast designer
A broadcast designer is a person involved with creating graphic designs and electronic media incorporated in television productions that are used by character generator operators...

 uses while bringing the vision to life.

Lending heavily from techniques such as the Collage
Collage
A collage is a work of formal art, primarily in the visual arts, made from an assemblage of different forms, thus creating a new whole....

 or the Pastiche
Pastiche
A pastiche is a literary or other artistic genre or technique that is a "hodge-podge" or imitation. The word is also a linguistic term used to describe an early stage in the development of a pidgin language.-Hodge-podge:...

, motion graphics has begun to integrate many traditional animation techniques as well, including stop-motion animation, cell animation or a combination of both.

Particle systems

One of the most popular motion graphics tools is a particle system; a motion graphics technology that is used for generating multiple animated elements. This type of animation is commonly referred to as procedural animation. A particle system is available as a plug-in, as a stand-alone application, or is included as an integrated part of a motion graphics package. Particles are points in 3-D or 2-D space than can be represented by a wide variety of station and animated objects such as a ball of light, a video clip, or a selection of text, to name a few. The particles are generated by a particle emitter and can be emitted in small numbers or in the thousands, depending on the project. Among other things, a particle emitter can be in the form of a single point, a line, a grid, a plane or an object such as a box or sphere, although it can also make use a custom object to serve an emitter, such as a logo, which for example, can be exploded, melted, or transformed into blowing sand. A popular particle system for motion graphics is Particular by Trapcode.

Other examples of individual particles include a blurred sphere that can be used in large numbers to create smoke or fog and a video clip of a person who can be duplicated to create a crowd scene. Particles can be emitted as a single item, although it is typically used in large numbers, such as when creating smoke or rain. They are controlled by directional forces, simulated wind and gravity, objects designed to attract or repel them. Other controllable factors can include such things as changes in color, size, or transparency. Depending on the system, one can also combine multiple simultaneous emitters, such as when simulating an explosion that combines fire, smoke and flying debris. In an advanced 3-D system the particle can be used to control an animated articulated character, a recognizable example being the warriors in the Lord of the Rings battle sequences.

Animation

Elements of a motion graphics project can be animated by various means, depending on the capabilities of the software. These elements may be in the form of art, text, photos, video clips, to name a few. The most popular form of animation is keyframing, in which properties of an object can be specified at certain points in time by setting a series of keyframes so that the properties of the object can be automatically altered (or tweened
Tweening
Inbetweening or tweening is the process of generating intermediate frames between two images to give the appearance that the first image evolves smoothly into the second image. Inbetweens are the drawings between the key frames which help to create the illusion of motion...

) in the frames between keyframes. Another method involves a behavior system such as is found in Apple Motion
Apple Motion
Motion is a software application produced by Apple Inc. for their Mac OS X operating system. It is used to create and edit motion graphics, titling for video production and film production, and 2D and 3D compositing for visual effects.-History:...

 that controls these changes by simulating natural forces without requiring the more rigid but precise keyframing method. Yet another method involves the use of formulas or scripts, such as the expressions function in Adobe After Effects
Adobe After Effects
Adobe After Effects is a digital motion graphics and compositing software published by Adobe Systems, used in the post-production process of filmmaking and television production. Its main uses are the origination of 2D and 2.5D animation, visual effects compositing and finishing...

 or the creation of ActionScript
ActionScript
ActionScript is an object-oriented language originally developed by Macromedia Inc. . It is a dialect of ECMAScript , and is used primarily for the development of websites and software targeting the Adobe Flash Player platform, used on Web pages in the form of...

s within Adobe Flash
Adobe Flash
Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...

.

See also

  • Audiovisual art
    Audiovisual art
    The exploration of kinetic abstract art and music set in relation to each other.Visual music, abstract film, audiovisual performances and installations.- See also :* Abstract film* Color organ* Experimental film* Sound art* Sound installation* Sound sculpture...

  • Film
    Film
    A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

  • Live event support
  • Video art
    Video art
    Video art is a type of art which relies on moving pictures and comprises video and/or audio data. . Video art came into existence during the 1960s and 1970s, is still widely practiced and has given rise to the widespread use of video installations...

  • Video synthesizer
    Video synthesizer
    A Video Synthesizer is a device that electronically creates a video signal.A video synthesizer is able to generate a variety of visual material without camera input through the use of internal video pattern generators, as seen in the stillframes of motion sequences shown above. It can also accept...

  • Music visualization
    Music visualization
    Music visualization, a feature found in electronic music visualizers and media player software, generates animated imagery based on a piece of music...


Motion graphics artists

  • Kyle Cooper
    Kyle Cooper
    Kyle Cooper is a modern designer of motion picture title sequences.Cooper studied graphic design under Paul Rand at Yale University. Early in his professional career, Cooper worked as a creative director at R/GA - an advertising agency with offices in New York and Los Angeles...

  • Len Lye
    Len Lye
    Len Lye, born Leonard Charles Huia Lye , was a Christchurch, New Zealand-born artist known primarily for his experimental films and kinetic sculpture. His films are held in archives such as the New Zealand Film Archive, British Film Institute, Museum of Modern Art in New York City, and the Pacific...

  • Maurice Binder
    Maurice Binder
    Maurice Binder was a film title designer best known for his work on 14 James Bond films including the first, Dr. No in 1962 and for Stanley Donen's films from 1958. He was born in New York City, USA, but mostly worked in Britain from the 1950s onwards...

  • Lambie-Nairn
    Lambie-Nairn
    Lambie-Nairn is an international branding agency within the WPP Group, headquartered in London with offices in Munich, Madrid, Abu Dhabi and Prague...

  • MK12
    MK12
    MK12 is a design and filmmaking collective based in Kansas City, Missouri, with acclaim in both commercial and artistic arenas. Founded in 2000 by art school refugees Jed Carter, Tim Fisher, Matt Fraction and Ben Radatz and later joined by designer / composer Shaun Hamontree and computer guru Chad...

  • Norman McLaren
    Norman McLaren
    Norman McLaren, CC, CQ was a Scottish-born Canadian animator and film director known for his work for the National Film Board of Canada...

  • Oskar Fischinger
    Oskar Fischinger
    Oskar Fischinger was a German-American abstract animator, filmmaker, and painter. He made over 50 short animated films, and painted c. 800 canvases, many of which are in museums, galleries and collections worldwide. Among his film works is Motion Painting No. 1 , which is now listed on the...

  • Pablo Ferro
    Pablo Ferro
    Pablo Ferro is a graphic designer and film titles designer.Born in Antilla, Oriente Province, Cuba, he was raised on a remote farm until emigrating to New York with his family as a teen.- Education :...

  • Saul Bass
    Saul Bass
    Saul Bass was a Jewish-American graphic designer and filmmaker, best known for his design of motion picture title sequences....

  • Stan Brakhage
    Stan Brakhage
    James Stanley Brakhage , better known as Stan Brakhage, was an American non-narrative filmmaker who is considered to be one of the most important figures in 20th century experimental film....


Motion design & digital compositing software packages

Since motion design is created using images and video sequences, a great complementary tool is a 3d software package. Cinema 4D
Cinema 4D
CINEMA 4D is a 3D modeling, animation and rendering application developed by MAXON Computer GmbH of Friedrichsdorf, Germany. It is capable of procedural and polygonal/subd modeling, animating, lighting, texturing, rendering, and common features found in 3d modelling applications.- Overview:The...

 is widely used for its intuitive interface, layered export to Adobe After Effects, and the additional MoGraph module, but there are also several others. Such packages can generate images or video sequences with an alpha channel, which stores all the transparency information.

Motion Design applications include:
  • Adobe After Effects
    Adobe After Effects
    Adobe After Effects is a digital motion graphics and compositing software published by Adobe Systems, used in the post-production process of filmmaking and television production. Its main uses are the origination of 2D and 2.5D animation, visual effects compositing and finishing...

  • NUKE
    Nuke
    - Science :* Nuclear weapon* Nuclear power* Microwaving Food* ICBM- Computing :* Nuke , a node-based compositor* Duke Nukem, a series of video games with a protagonist of the same name* Nuke , a damaging attack in a role-playing game...

  • Autodesk Combustion
  • Apple Motion
    Apple Motion
    Motion is a software application produced by Apple Inc. for their Mac OS X operating system. It is used to create and edit motion graphics, titling for video production and film production, and 2D and 3D compositing for visual effects.-History:...

    /Shake
  • Max/MSP
  • Apple Quartz Composer
    Quartz Composer
    Quartz Composer is a node-based visual programming language provided as part of the Xcode development environment in Mac OS X for processing and rendering graphical data....

  • Various VJ
    VJ (video performance artist)
    VJing is a broad designation for realtime visual performance. Characteristics of VJing are the creation or manipulation of imagery in realtime through technological mediation and for an audience, in synchronization to music. VJing often takes place at events such as concerts, nightclubs, music...

     Programs
  • Smith Micro Software Anime Studio
    Anime Studio
    Anime Studio is a proprietary vector-based 2D animation software for animators originally distributed by LostMarble, later by e frontier. Since November 2007, Smith Micro Software has distributed Anime Studio...

  • Adobe Flash
    Adobe Flash
    Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...



3D Programs used in Motion Graphics include:
  • Maxon Cinema 4D
    Cinema 4D
    CINEMA 4D is a 3D modeling, animation and rendering application developed by MAXON Computer GmbH of Friedrichsdorf, Germany. It is capable of procedural and polygonal/subd modeling, animating, lighting, texturing, rendering, and common features found in 3d modelling applications.- Overview:The...

  • Softimage XSI
    Softimage XSI
    Autodesk Softimage, or simply Softimage is a 3D computer graphics application, owned by Autodesk, for producing 3D computer graphics, 3D modeling, and computer animation...

  • Autodesk 3d studio max
    3D Studio Max
    Autodesk 3ds Max, formerly 3D Studio MAX, is for making 3D animations. It was developed and produced by Autodesk Media and Entertainment. It has modeling capabilities, a flexible plugin architecture and can be used on the Microsoft Windows platform. It's frequently used by video game developers, TV...

  • Autodesk Maya
    Maya (software)
    Autodesk Maya , commonly shortened to Maya, is 3D computer graphics software that runs on Microsoft Windows, Mac OS and Linux, originally developed by Alias Systems Corporation and currently owned and developed by Autodesk, Inc. It is used to create interactive 3D applications, including video...

  • NewTek Lightwave
    LightWave
    LightWave 3D is a high end computer graphics program developed by NewTek. The latest release of LightWave runs on Windows and Mac OS X.- Overview:...

  • e-on Vue Infinite
  • The Blender Foundation Blender software
  • EI Technology Group Electric Image Animation System
    Electric Image Animation System
    The Electric Image Animation System is a 3D computer graphics package published by EIAS3D. It currently runs on the Mac OS X and Windows platforms.-History:Electric Image, Inc. was initially a visual effects production company...



Motion Graphics Plugins include:
  • Magic Bullet
    Magic bullet (software)
    Magic Bullet is a video editing plug-in sold by Red Giant Software and originally created by visual effects company The Orphanage. It gives video footage a film look. It is compatible with Adobe After Effects and NLEs such as Final Cut Pro, Premiere Pro, Sony Vegas, and Avid. It is used by over...

  • Red Giant Software
    Red Giant Software
    Red Giant Software sells digital video plug-ins for compositing software and NLEs such as Adobe After Effects, Apple Final Cut Pro, Adobe Premiere, Nuke and Sony Vegas....


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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