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Morton Salt

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Morton Salt



 
 
Morton Salt is a United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 company producing salt
Salt

A salt, in chemistry, is defined as the product formed from the neutralisation reaction of acids and base . Salts are ionic compounds composed of cations and anions so that the product is electrically electric charge ....
 for food, water conditioning, industrial, agricultural, and road/highway use.

The company began in Chicago
Chicago

Chicago is the largest city in the U.S. state of Illinois and the Midwestern United States, as well as the List of United States cities by population city in the United States with more than 2.8 million residents....
, Illinois
Illinois

The State of Illinois is a U.S. state of the United States, the 21st to be admitted to the United States. Illinois is the most populous and demographically diverse Midwestern United States state and the fifth most populous state in the nation....
 in 1848 as a small sales agency. In 1910, the business, which had by that time become both a manufacturer and a merchant of salt, was incorporated as the Morton Salt Company.

The business, still based in Chicago, is North America's leading producer and marketer of salt.






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Morton Salt is a United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 company producing salt
Salt

A salt, in chemistry, is defined as the product formed from the neutralisation reaction of acids and base . Salts are ionic compounds composed of cations and anions so that the product is electrically electric charge ....
 for food, water conditioning, industrial, agricultural, and road/highway use.

The company began in Chicago
Chicago

Chicago is the largest city in the U.S. state of Illinois and the Midwestern United States, as well as the List of United States cities by population city in the United States with more than 2.8 million residents....
, Illinois
Illinois

The State of Illinois is a U.S. state of the United States, the 21st to be admitted to the United States. Illinois is the most populous and demographically diverse Midwestern United States state and the fifth most populous state in the nation....
 in 1848 as a small sales agency. In 1910, the business, which had by that time become both a manufacturer and a merchant of salt, was incorporated as the Morton Salt Company.

The business, still based in Chicago, is North America's leading producer and marketer of salt. Acquired in 1954, its main facility, the second-largest solar saline operation in North America
North America

North America is the northern continent of the Americas, situated in the Earth's northern hemisphere and almost totally in the western hemisphere....
, is in Matthew Town
Matthew Town

Matthew Town is the chief and only settlement on Great Inagua Island of the Bahamas. It is located on the southwest corner of the island. It was named after Bahamian Governor George Matthew and first settled during his tenure in office....
, Inagua
Inagua

Inagua is the southernmost Districts of the Bahamas comprising the islands of Great Inagua and Little Inagua.Great Inagua is the third largest island in The Bahamas at 596 sq mi and lies about 55 miles from the eastern tip of Cuba....
, The Bahamas
The Bahamas

The Bahamas, officially the Commonwealth of The Bahamas, is an independent, sovereign, English language-speaking country consisting of two thousand cays and seven hundred islands that form an archipelago....
.

In 1999 Morton Salt was acquired by the Philadelphia-based Rohm and Haas Company, Inc.
Rohm and Haas

Rohm and Haas Company , a Philadelphia, Pennsylvania based company, manufactures miscellaneous materials. A List of Fortune 500, Rohm and Haas employs more than 17,000 people in 27 countries....
 and operates as a division of that company along with the Canadian Salt Company
Canadian Salt Company

Founded in 1893, in Windsor, Ontario, with three employees of the Canadian Pacific Railway Company and was called at that time The Windsor salt mine....
 (which Morton had acquired in 1954).

The company's headquarters is 123 North Wacker Drive. Prior to their acquisition in 1999, their corporate headquarters was 100 N Riverside Plaza (later the headquarters of Boeing
Boeing

The Boeing Company is a major aerospace and defense corporation, originally founded by William Edward Boeing in Seattle, Washington. Boeing has expanded over the years, merging with McDonnell Douglas in 1997....
).

Morton Salt's hand-drawn logo
Logo

A logo is a graphical element that, together with its logotype form a trademark or commercial brand. Typically, a logo's design is for immediate recognition....
 features the "Morton Salt Girl," a young girl walking in the rain with an opened umbrella and scattering salt behind her from a cylindrical container of table salt
Sodium chloride

Sodium chloride, also known as common salt, table salt, or halite, is a chemical compound with the chemical formula SodiumChlorine....
. The company's logo (from 1914), and its motto, "When it rains, it pours" (from 1911), were developed to illustrate the point that Morton Salt was free flowing, even in rainy weather. Originally, the company had added magnesium carbonate
Magnesium carbonate

Magnesium carbonate, MgCO3, is a white solid that occurs in nature as a mineral. Several hydrated and Base forms of magnesium carbonate also exist as minerals....
 as an absorbing agent to ensure that its table salt poured freely; calcium silicate
Calcium silicate

Calcium silicate is the chemical compound Ca2SiO4, also known as calcium orthosilicate and sometimes formulated 2CaO.SiO2....
 is now used instead for the same purpose. The "Umbrella Girl" has gone through six different iterations within advertising campaign
Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an Integrated Marketing Communications ....
s; the company sells associated memorabilia and makes some of its vintage advertisements freely available.

The founder of the Morton Salt company, Joy Morton, was the son of J. Sterling Morton
Julius Sterling Morton

Julius Sterling Morton was President Grover Cleveland's Secretary of Agriculture. He was a prominent Bourbon Democrat.Morton was born in Adams, Jefferson County, New York, New York....
, who was the founder of Arbor Day
Arbor Day

Arbor Day is a holiday in which individuals and groups are encouraged to plant and care for trees. Arbor Day originated in Nebraska City, Nebraska, United States and is celebrated in several countries....
.

Morton Salt is the sponsor of the Morton Arboretum
Morton Arboretum

The Morton Arboretum, in Lisle, Illinois, Illinois, covers 1,700 acres and is made up of gardens of various plant types and collections of trees from specific taxonomical and geographical areas....
, a botanical garden in Lisle, Illinois
Lisle, Illinois

Lisle is a village in DuPage County, Illinois, Illinois, United States. The population was 21,182 at the 2000 census, and estimated to be 23,376 as of 2005....
. It was established by Joy Morton, the company's founder, in 1922 to encourage the display and study of shrubs, trees, and vines. About 300,000 visitors a year hike on miles of trails and over 3,600 kinds of plants are displayed.

In 2005 the Morton Salt Girl appeared in a MasterCard
MasterCard

MasterCard Worldwide is a multinational corporation based in Purchase, New York, New York, United States. Throughout the world, its principal business is to process payments between the banks of merchants and the banks of purchasers that use its "MasterCard" brand Debit card and credit cards to make purchases....
 commercial in which many different icons from food or house products meet for dinner. She pokes the Pillsbury Doughboy
Pillsbury Doughboy

"The Pillsbury Doughboy", known as Poppin' Fresh, is an advertising icon and mascot of The Pillsbury Company, appearing in many of their commercials....
 in the stomach, causing him to let out his signature giggle.

External links

  • – Official site


See also

  • History of salt
    History of salt

    Salt's ability to preserve food was a foundation of civilization. It eliminated the dependence on the seasonal availability of food and it allowed travel over long distances....
  • History of iodised salt
  • Salt
    Salt

    A salt, in chemistry, is defined as the product formed from the neutralisation reaction of acids and base . Salts are ionic compounds composed of cations and anions so that the product is electrically electric charge ....
  • Sodium chloride
    Sodium chloride

    Sodium chloride, also known as common salt, table salt, or halite, is a chemical compound with the chemical formula SodiumChlorine....