Momofuku Ando
Encyclopedia
, ORS
Order of the Rising Sun
The is a Japanese order, established in 1875 by Emperor Meiji of Japan. The Order was the first national decoration awarded by the Japanese Government, created on April 10, 1875 by decree of the Council of State. The badge features rays of sunlight from the rising sun...

, (March 5, 1910 – January 5, 2007) was a Taiwanese
Taiwanese people
Taiwanese people may refer to individuals who either claim or are imputed cultural identity focused on the island of Taiwan and/or Taiwan Area which have been governed by the Republic of China since 1945...

-Japanese
Japanese people
The are an ethnic group originating in the Japanese archipelago and are the predominant ethnic group of Japan. Worldwide, approximately 130 million people are of Japanese descent; of these, approximately 127 million are residents of Japan. People of Japanese ancestry who live in other countries...

 businessman who founded Nissin Food Products Co., Ltd. He is famed as the inventor of instant noodles
Instant noodles
Instant noodles are dried or precooked noodles and are often sold with packets of flavoring including seasoning oil. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes, while precooked noodles can be reheated or eaten straight from the packet...

 and cup noodles
Cup noodles
Cup Noodles is a brand of instant ramen noodle snack manufactured by Nissin, packaged in a polyethylene foam, hard plastic or paper cup. The product is known for being inexpensive and easy to prepare...

.

Early life

Ando was born Wu Pai-fu into a wealthy Taiwanese family in Kagi County (today Chiayi County
Chiayi County
Chiayi County is a county in southwestern Taiwan surrounding but not including Chiayi City. Its historical name in Taiwanese Hokkien derives from Tsirosen in the Formosan languages...

), Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

 in 1910, when Taiwan was a part
Taiwan under Japanese rule
Between 1895 and 1945, Taiwan was a dependency of the Empire of Japan. The expansion into Taiwan was a part of Imperial Japan's general policy of southward expansion during the late 19th century....

 of the Empire of Japan
Empire of Japan
The Empire of Japan is the name of the state of Japan that existed from the Meiji Restoration on 3 January 1868 to the enactment of the post-World War II Constitution of...

. Ando's parents died when he was at an early age. He was raised by his grandparents in Tainan, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

. His grandparents owned a small textiles store, which inspired him to start his own textiles company using 190,000 yen, at the age of 22, in Eirakuchō , Taipei
Taipei
Taipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...

. In 1933, Ando travelled to Osaka
Osaka
is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...

, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 on business. After World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, Ando became a Japanese citizen and moved to Japan, where he entered Ritsumeikan University
Ritsumeikan University
Ritsumeikan University has a growing reputation as one of the main private universities of Japan. It is part of a group of prestigious private universities in the Kansai area, called "Kan -Kan -Dou -Ritsu "...

 and at the same time founded a small merchandising firm in Osaka with the inheritance from his family. "Momofuku" is the Japanese reading of his Chinese given name 百福, while "Andō" (安藤) is a common Japanese family name.

He was convicted of tax evasion in 1948 and served two years in jail. In his biography, Ando said he had provided scholarships for students, which at the time was a form of tax evasion. After he lost his company due to a chain reaction bankruptcy, Ando founded what was to become Nissin in Ikeda
Ikeda, Osaka
is a city located in Osaka, Japan. As of 2010, the city has an estimated population of 104,704 and a density of 4,740 persons per km². The total area is 22.09 km²....

, Osaka
Osaka Prefecture
is a prefecture located in the Kansai region on Honshū, the main island of Japan. The capital is the city of Osaka. It is the center of Osaka-Kobe-Kyoto area.- History :...

, Japan, starting off as a small family-run company producing salt.

Development of instant noodles

With Japan still suffering from a shortage of food in the post-war era
Occupied Japan
At the end of World War II, Japan was occupied by the Allied Powers, led by the United States with contributions also from Australia, India, New Zealand and the United Kingdom. This foreign presence marked the first time in its history that the island nation had been occupied by a foreign power...

, the Ministry of Health
Ministry of Health, Labour and Welfare (Japan)
The ' is a cabinet level ministry of the Japanese government. It is commonly known as Kōrō-shō in Japan. This ministry provides regulations on maximum residue limits for agricultural chemicals in foods, basic food and drug regulations, standards for foods, food additives, etc.It was formed with...

 tried to encourage people to eat bread
Bread
Bread is a staple food prepared by cooking a dough of flour and water and often additional ingredients. Doughs are usually baked, but in some cuisines breads are steamed , fried , or baked on an unoiled frying pan . It may be leavened or unleavened...

 made from wheat
Wheat
Wheat is a cereal grain, originally from the Levant region of the Near East, but now cultivated worldwide. In 2007 world production of wheat was 607 million tons, making it the third most-produced cereal after maize and rice...

 flour
Flour
Flour is a powder which is made by grinding cereal grains, other seeds or roots . It is the main ingredient of bread, which is a staple food for many cultures, making the availability of adequate supplies of flour a major economic and political issue at various times throughout history...

 that was supplied by the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. Ando wondered why bread was recommended instead of noodles, which were more familiar to Japanese people. The Ministry's response was that noodle companies were too small and unstable to satisfy supply needs, so Ando decided to develop the production of noodles by himself. The experience convinced him that "Peace will come to the world when the people have enough to eat."

On August 25, 1958, at the age of 48, and after months of trial and error
Trial and error
Trial and error, or trial by error, is a general method of problem solving, fixing things, or for obtaining knowledge."Learning doesn't happen from failure itself but rather from analyzing the failure, making a change, and then trying again."...

 experimentation to perfect his flash-frying method, Ando marketed the first package of precooked instant noodles. Called , after the original chicken flavor, it was originally considered a luxury item with a price of ¥
Japanese yen
The is the official currency of Japan. It is the third most traded currency in the foreign exchange market after the United States dollar and the euro. It is also widely used as a reserve currency after the U.S. dollar, the euro and the pound sterling...

35, around six times that of traditional udon
Udon
is a type of thick wheat-flour noodle of Japanese cuisine.Udon is usually served hot as noodle soup in its simplest form as kake udon, in a mildly flavoured broth called kakejiru which is made of dashi, soy sauce , and mirin. It is usually topped with thinly chopped scallions...

 and soba
Soba
is the Japanese name for buckwheat. It is synonymous with a type of thin noodle made from buckwheat flour, and in Japan can refer to any thin noodle . Soba noodles are served either chilled with a dipping sauce, or in hot broth as a noodle soup...

 noodles at the time. Ando began the sales of his most famous product, Cup Noodle ( on September 18, 1971 with the masterstroke of providing a waterproof polystyrene container. As prices dropped, ramen soon became a booming business. Worldwide demand reached 98 billion servings in 2007. , Chikin Ramen is still sold in Japan and now retails for around ¥60, or approximately one third the price of the cheapest bowl of noodles in a Japanese restaurant.

In 1964, seeking a way to promote the instant noodle industry, Ando founded the Instant Food Industry Association, which set guidelines for fair competition and product quality, introducing several industry standards such as the inclusion of production dates on packaging. He was also the chairman of the International Ramen Manufacturers' Association and the Momofuku Ando Instant Ramen Museum
Momofuku Ando Instant Ramen Museum
The Momofuku Ando Instant Ramen Museum is a museum dedicated to instant noodles and Cup Noodles, and Taiwanese-Japanese inventor and businessman Momofuku Ando who created them. The museum is located in Ikeda in Osaka, and is located within walking distance of Ikeda Station on the Hankyu-Takarazuka...

 is named for him.

According to the Financial Times, Ando’s invention of Cup Noodles in 1971, at the age of 61, helped spark the popularity of instant noodles overseas. He had observed that Americans ate noodles by breaking the noodles in half, putting them into a cup, and dousing hot water over the noodles. They also ate them with a fork instead of chopsticks. Ando was inspired, and felt that a Styrofoam cup—with a narrower bottom than the top—would be the ideal vessel for holding noodles and keeping them warm. Eating the noodles would then be as easy as opening the lid, adding hot water and waiting. This simplicity, efficiency and low price of Cup Noodles went on to transform Nissin's fortunes.

Ando was repeatedly honored with medals by the Japanese government and the emperor, including The Order of the Rising Sun, Gold and Silver Star
Order of the Rising Sun
The is a Japanese order, established in 1875 by Emperor Meiji of Japan. The Order was the first national decoration awarded by the Japanese Government, created on April 10, 1875 by decree of the Council of State. The badge features rays of sunlight from the rising sun...

, Second Class, in 2002 which is the second most prestigious Japanese decoration for Japanese civilians.

In May 2009, Gotham Books published The Ramen King and I: How the Inventor of Instant Noodles Fixed My Love Life, a memoir by Andy Raskin about how Momofuku Ando changed his life.

Death

Ando died of heart failure on January 5, 2007 at a hospital in Ikeda
Ikeda, Osaka
is a city located in Osaka, Japan. As of 2010, the city has an estimated population of 104,704 and a density of 4,740 persons per km². The total area is 22.09 km²....

, Osaka Prefecture
Osaka Prefecture
is a prefecture located in the Kansai region on Honshū, the main island of Japan. The capital is the city of Osaka. It is the center of Osaka-Kobe-Kyoto area.- History :...

 at the age of 96.

Ando is survived by his wife Masako, two sons and a daughter. Ando claimed that the secret of his long life was playing golf and eating Chikin Ramen (Chicken Ramen) almost every day. He was said to have eaten instant ramen until the day before he died.

Commemoration in the United States

Momofuku Ando Day was established January 2007 at a small hospital in Dallas, Texas. Recognizing the genius life of the man whose product has fed millions, a group of healthcare workers first celebrated the day on January 19, 2007. Each participating employee brought several packages of favorite ramen flavors to a banquet table from which employees could sample. The second year, January 2008, participating employees developed unique dishes using ramen as the prime ingredient. The Day also kicked off the "It Starts With Me" campaign promoting charitable giving and customer service. Unfortunately, the hospital was corporately closed in June 2008. In January 2009, several of the transferred employees continued Momofuku Ando Day by sharing it with their new coworkers at a sister facility. Understanding that ramen has been a staple food for victims of disaster and the poverty-stricken, as well as for college students and those wanting a quick meal, Momofuku Ando Day became an endeavor to help feed those in need by fundraising for charitable organizations, or simply calling attention to poverty or hunger through ramen or food donations to local food banks and free meal kitchens. The day has since been celebrated the second Friday of January to allow Mr. Ando due recognition.

External links

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