Molson Canadian Rocks for Toronto
Encyclopedia
Molson Canadian
Molson Canadian is a brand of 5% abv North American lager brewed by Molson, the Canadian division of Molson Coors Brewing Company. The beer was introduced in 1959.-Awards:Molson Canadian has won several beer industry awards, including:...
Rocks for Toronto was a benefit rock concert
Benefit concert
A benefit concert or charity concert is a concert, show or gala featuring musicians, comedians, or other performers that is held for a charitable purpose, often directed at a specific and immediate humanitarian crisis. Such events raise both funds and public awareness to address the cause at...
that was held in Toronto, Ontario, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
on July 30, 2003. It was also known as "Toronto Rocks", "Stars 4 SARS", "SARSStock", "SARSfest", "SARS-a-palooza", the "SARS concert", or, more descriptively, "The Rolling Stones SARS Benefit Concert". Estimated to have between 450,000 and 500,000 people attending the concert, it is the largest outdoor ticketed event in Canadian history, and one of the largest in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
n history.
Overview
The Rolling Stones
The Rolling Stones are an English rock band, formed in London in April 1962 by Brian Jones , Ian Stewart , Mick Jagger , and Keith Richards . Bassist Bill Wyman and drummer Charlie Watts completed the early line-up...
, who wanted to help revive Toronto's economy after the SARS
Severe acute respiratory syndrome
Severe Acute Respiratory Syndrome is a respiratory disease in humans which is caused by the SARS coronavirus . Between November 2002 and July 2003 an outbreak of SARS in Hong Kong nearly became a pandemic, with 8,422 cases and 916 deaths worldwide according to the WHO...
outbreaks earlier in the year. (The Rolling Stones have held tour rehearsals in Toronto on more than one occasion; Toronto was also the setting for Keith Richards's 1977 arrest and subsequent trial.) When The Rolling Stones announced the concert, Toronto was still under a SARS warning from the World Health Organization
World Health Organization
The World Health Organization is a specialized agency of the United Nations that acts as a coordinating authority on international public health. Established on 7 April 1948, with headquarters in Geneva, Switzerland, the agency inherited the mandate and resources of its predecessor, the Health...
. The publicity garnered by the SARS outbreak led to a downturn in Toronto's tourism industry, which the concert was intended to help revive.
The concert was held at Downsview Park
Downsview Park
Downsview Park is a former Canadian Forces Base in the community of Downsview in Toronto, Canada. It contains about 231.5 hectares of land, of which more than 130 hectares are earmarked for traditional parkland, recreational and cultural amenities...
in northern Toronto, a former military base which also accommodated 800,000 people when Pope John Paul II
Pope John Paul II
Blessed Pope John Paul II , born Karol Józef Wojtyła , reigned as Pope of the Catholic Church and Sovereign of Vatican City from 16 October 1978 until his death on 2 April 2005, at of age. His was the second-longest documented pontificate, which lasted ; only Pope Pius IX ...
visited the city in 2002. The concert was hosted by actor/singer Dan Aykroyd
Dan Aykroyd
Daniel Edward "Dan" Aykroyd, CM is a Canadian comedian, actor, screenwriter, musician, winemaker and ufologist. He was an original cast member of Saturday Night Live, an originator of The Blues Brothers and Ghostbusters and has had a long career as a film actor and screenwriter.-Early...
, and vendors sold Alberta
Alberta
Alberta is a province of Canada. It had an estimated population of 3.7 million in 2010 making it the most populous of Canada's three prairie provinces...
beef in support of the Canadian beef industry, which had recently suffered because of a case of mad cow disease. North York General Hospital, which had been hit the hardest by the SARS outbreak in previous months, provided emergency on-site hospital services. The Toronto water department was initially supposed to provide free water by tapping the groundwater at the site, but were unable to do so due to health concerns. The Canadian Broadcasting Corporation
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation, commonly known as CBC and officially as CBC/Radio-Canada, is a Canadian crown corporation that serves as the national public radio and television broadcaster...
(CBC) and cable music station MuchMoreMusic
MuchMoreMusic
MuchMore is a Canadian English language Category A specialty channel owned by Bell Media, based at 299 Queen Street West in Toronto, Ontario....
provided coverage of parts of the concert throughout the day, including the end of The Rolling Stones' set.
The concert opened in the afternoon with the Have Love Will Travel Revue (Aykroyd and James Belushi
James Belushi
James Adam "Jim" Belushi is an American actor, comedian, and musician. He is the younger brother of comic actor John Belushi.-Early life:Belushi was born in Chicago...
), Sam Roberts
Sam Roberts
Sam Roberts is a Juno Award-winning Canadian rock singer-songwriter, whose 2001 debut release, The Inhuman Condition, became one of the bestselling independent releases in Quebec and Canadian music history.-Life and career:...
, Kathleen Edwards
Kathleen Edwards
Kathleen Edwards is a Canadian singer-songwriter and musician. Her 2003 debut album, Failer, contained the singles "Six O'Clock News" and "Hockey Skates".- Personal life :...
, La Chicane
La Chicane
La Chicane is a francophone rock band from Québec, Canada. They performed at the 2003 Toronto Rocks SARS benefit concert.-Past & Present Members:* Dany Bédar, bassist * Martin Bédard, drummer and Dany Bedar brother...
, The Tea Party
The Tea Party
The Tea Party is a Canadian rock band with blues, progressive rock, Indian and Middle Eastern influences, dubbed "Moroccan roll" by the media. Active throughout the 1990s up until 2005 when the band broke up, The Tea Party released eight albums on EMI Music Canada, selling 1.6 million records...
, The Flaming Lips
The Flaming Lips
The Flaming Lips are an American alternative rock band, formed in Oklahoma City, Oklahoma in 1983.Melodically, their sound contains lush, multi-layered, psychedelic rock arrangements, but lyrically their compositions show elements of space rock, including unusual song and album titles—such as "What...
, Sass Jordan
Sass Jordan
Sarah "Sass" Jordan is a Canadian, Juno Award winning, rock singer/songwriter who grew up in Montreal.- Biography :...
, The Isley Brothers
The Isley Brothers
The Isley Brothers are a highly influential, successful and long-running American music group consisting of different line-ups of six brothers, and a brother-in-law, Chris Jasper...
, and Blue Rodeo
Blue Rodeo
Blue Rodeo is a Canadian pop and country rock band, which was formed in 1984 in Toronto, Ontario. They have been signed with Warner Music Group since their debut album Outskirts in March 1987...
. Each band performed for 15–20 minutes. The second part of the concert began later in the afternoon and lasted into the night and included Justin Timberlake
Justin Timberlake
Justin Randall Timberlake is an American pop musician and actor. He achieved early fame when he appeared as a contestant on Star Search, and went on to star in the Disney Channel television series The New Mickey Mouse Club, where he met future bandmate JC Chasez...
, The Guess Who
The Guess Who
The Guess Who are a Canadian rock band from Winnipeg, Manitoba. Initially gaining recognition in Canada, they also found international success from the late 1960s through the mid-1970s with numerous hit singles, including "American Woman", "These Eyes" and "Share the Land"...
, Rush
Rush (band)
Rush is a Canadian rock band formed in August 1968, in the Willowdale neighbourhood of Toronto, Ontario. The band is composed of bassist, keyboardist, and lead vocalist Geddy Lee, guitarist Alex Lifeson, and drummer and lyricist Neil Peart...
, AC/DC
AC/DC
AC/DC are an Australian rock band, formed in 1973 by brothers Malcolm and Angus Young. Commonly classified as hard rock, they are considered pioneers of heavy metal, though they themselves have always classified their music as simply "rock and roll"...
, and The Rolling Stones, who performed a 90-minute set to end the concert.
Justin Timberlake was booed by a crowd that was anticipating the harder-rocking second half of the concert. Audience members hurled water bottles, muffins, and other items at the stage during his performance. He later returned to duet with Mick Jagger
Mick Jagger
Sir Michael Philip "Mick" Jagger is an English musician, singer and songwriter, best known as the lead vocalist and a founding member of The Rolling Stones....
on "Miss You". The crowd was harangued by a visibly angry Keith Richards
Keith Richards
Keith Richards is an English musician, songwriter, and founding member of the Rolling Stones. Rolling Stone magazine said Richards had created "rock's greatest single body of riffs", and placed him as the "10th greatest guitarist of all time." Fourteen songs written by Richards and songwriting...
. A documentary DVD entitled Toronto Rocks was released in 2004, showing highlights of the event.