ModelCo is a cosmetics

Cosmetics

Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

 company based in Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, and Hong Kong

Hong Kong

Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

.

History

ModelCo was launched in 2002 by former modeling agent Shelley Barrett (then Shelley Williams). For 10 years Barrett had been running a modeling agency known as Shelley's Management Group. In May 2002 ModelCo launched the Lash Wand Heated Eyelash Curler and Erase Those Fine Lines with spokesperson Elle McPhearson.

ModelCo has developed and launched over 125 products, including Tan Airbrush in a Can, Liquid Buds, More Brows and Lip Plumper. The products are branded with a bright pink colour scheme.

The company today

ModelCo claims many celebrity customers, including Kylie Minogue

Kylie Minogue

Kylie Ann Minogue, OBE - often known simply as Kylie - is an Australian singer, recording artist, songwriter, and actress. After beginning her career as a child actress on Australian television, she achieved recognition through her role in the television soap opera Neighbours, before commencing...

, Lindsay Lohan

Lindsay Lohan

Lindsay Lohan is an American actress, pop singer and model. She began her career as a child fashion model before making her motion picture debut in Disney's 1998 remake of The Parent Trap at the age of 11...

 and Sienna Miller

Sienna Miller

Sienna Rose Diana Miller is a British-American actress, model, and fashion designer, best known for her roles in Layer Cake, Alfie, Factory Girl, The Edge of Love and G.I. Joe: The Rise of Cobra. In 2007, the London Film Criticsnamed her British Actress of the Year for Interview...

.

ModelCo is distributed throughout Australia & New Zealand; Europe, Asia, the United States and the Middle East. In Australia ModelCo is stocked in Myer

Myer

Myer is Australia's largest department store chain, retailing a broad range of merchandise including women's, men's and children's clothing, footwear and accessories; cosmetics and fragrance; homewares; electrical; furniture and bedding; toys; books and stationery; food and confectionery; and...

 and David Jones

David Jones Limited

David Jones Limited , colloquially known as DJs, is a high-end Australian department store chain.David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. It...

 stores nationally. Internationally their products can be found in stores such as London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

’s Space.NK

Space.NK

Space.NK.apothecary is a British cosmetics retailer which offers beauty products from around the world. it has 63 stores in the UK and 19 in the USA.- History :The chain was started in 1993 by Nicky Kinnaird in Covent Garden, London...

, Colette

Colette

Colette was the surname of the French novelist and performer Sidonie-Gabrielle Colette . She is best known for her novel Gigi, upon which Lerner and Loewe based the stage and film musical comedies of the same title.-Early life and marriage:Colette was born to retired military officer Jules-Joseph...

 and Le Printemps in Paris

Paris

Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

, and Sony Plaza in Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

.

On 9 February it was announced that Australian Popstar, Australia's Got Talent

Australia's Got Talent

Australia's Got Talent is an Australian reality television talent show which premiered on 18 February 2007 on the Seven Network. The show was based on the Got Talent series format that originated in the United Kingdom with Simon Cowell...

 & The X Factor

The X Factor (UK)

The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date...

 judge and Fashion Designer Dannii Minogue

Dannii Minogue

Danielle Jane "Dannii" Minogue is an Australian singer-songwriter, actress, television personality, radio personality, fashion designer and model...

 is to be ModelCo's newest face. Dannii will shoot commercials, billboards etc as part of affiliation with ModelCo. On its first day of release in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, the product sold out at Boots

Boots UK

Boots UK Limited , is a leading pharmacy chain in the United Kingdom, with outlets in most high streets throughout the country...

stores.