Mochila is a web-based media marketplace for print, audio, video and photo content

Content (media and publishing)

In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances...

. The company currently collects and syndicates media from hundreds of content-providers to thousands of publications and web sites. Mochila members include The Associated Press, MSNBC

MSNBC

MSNBC is a cable news channel based in the United States available in the US, Germany , South Africa, the Middle East and Canada...

.com, Rodale, Hearst Magazines, Hachette.com, Scientific American

Scientific American

Scientific American is a popular science magazine. It is notable for its long history of presenting science monthly to an educated but not necessarily scientific public, through its careful attention to the clarity of its text as well as the quality of its specially commissioned color graphics...

, Getty Images

Getty Images

Getty Images, Inc. is a stock photo agency, based in Seattle, Washington, USA. It is a supplier of stock images for business and consumers with an archive of 80 million still images and illustrations and more than 50,000 hours of stock film footage...

, and babycenter.com

BabyCenter

BabyCenter is a parenting website providing information on conception, pregnancy, birth, and early childhood for parents and parents-to-be. The site has been online since August 11, 1998....

.

Mochila’s ad-supported online syndication enables editors and webmasters to embed articles, photos and videos on their web sites via Javascript

JavaScript

JavaScript is a prototype-based scripting language that is dynamic, weakly typed and has first-class functions. It is a multi-paradigm language, supporting object-oriented, imperative, and functional programming styles....

 or XML

XML

Extensible Markup Language is a set of rules for encoding documents in machine-readable form. It is defined in the XML 1.0 Specification produced by the W3C, and several other related specifications, all gratis open standards....

, similar to Youtube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 videos. Multimedia channels corresponding to niche content can also be programmed and embedded in web pages. Ad profits are split between the original publisher, re-publisher and Mochila. Embedded channels can refresh dynamically, like RSS

RSS

-Mathematics:* Root-sum-square, the square root of the sum of the squares of the elements of a data set* Residual sum of squares in statistics-Technology:* RSS , "Really Simple Syndication" or "Rich Site Summary", a family of web feed formats...

 feeds.

Mochila also syndicates content to traditional publications on a piece by piece basis, like traditional newswire services, redistributing articles and photos to newspapers and magazines. Sellers to the Mochila marketplace may set and adjust the price of their content and exclude certain publications or regions from usage.