Mobil 1 is a brand name developed by the
MobilMobil, previously known as the Socony-Vacuum Oil Company, was a major American oil company which merged with Exxon in 1999 to form ExxonMobil. Today Mobil continues as a major brand name within the combined company, as well as still being a gas station sometimes paired with their own store or On...
oil company and now marketed by
ExxonMobilExxon Mobil Corporation or ExxonMobil, is an American multinational oil and gas corporation. It is a direct descendant of John D. Rockefeller's Standard Oil company, and was formed on November 30, 1999, by the merger of Exxon and Mobil. Its headquarters are in Irving, Texas...
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It was introduced in 1974 as a 5w single viscosity fully synthetic motor oil advertised for use up to 25,000 miles. Later, the miles-specific recommendation was dropped and the product reformulated in other viscosities under the "Tri-Synthetic" trademark. In 2002, Mobil 1 introduced "SuperSyn" anti-wear technology, followed by Mobil 1 Extended Performance in 2005, which increased the use of this technology further. The brand now includes – along with motor oils – oil filters, Fully Synthetic
greaseThe term grease is used to describe semisolid lubricants. Although the word grease is also used to describe rendered fat of animals, in the context of lubrication, grease typically applies to a material consisting of a soap emulsified with mineral or vegetable oil...
,
transmission fluidsHydraulic fluids, also called hydraulic liquids, are the medium by which power is transferred in hydraulic machinery. Common hydraulic fluids are based on mineral oil or water...
, and
gear lubricantsGear oil is a motor oil made specifically for transmissions, transfer cases, and differentials in automobiles, trucks, and other machinery. It is of a higher viscosity to better protect the gears and usually is associated with a strong sulfur smell. The high viscosity ensures transfer of...
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The most prominent product under the brand is Mobil 1 0W40 Protection Formula, a fully synthetic polyalphaolefin (PAO) engine oil. In the engine oil sector, a slightly thicker Motorsport Formula and a turbo diesel version are also available.
Sponsorship
ExxonMobil (through Mobil 1) is a major, long-term partner of
Formula OneFormula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...
constructor
Vodafone McLaren MercedesMcLaren Racing Limited, trading as Vodafone McLaren Mercedes, is a British Formula One team based in Woking, Surrey, United Kingdom. McLaren is best known as a Formula One constructor but has also competed and won in the Indianapolis 500 and Canadian-American Challenge Cup...
, long-term partner of
DTMThe Deutsche Tourenwagen Masters is a touring car racing series based in Germany, but also with rounds elsewhere in Europe....
constructor
Mercedes-BenzMercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...
, and
NASCARThe National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
team Stewart-Haas Racing. As well as providing lubricants and fuel to McLaren, Mobil 1 is a major brand in Formula One, for example sponsoring the
German Grand PrixThe German Grand Prix is an annual automobile race.Because Germany was banned from taking part in international events after World War II, the German GP only became part of the Formula One World Championship in 1951...
from 1987 to 2006 and the
French Grand PrixThe French Grand Prix was a race held as part of Fédération Internationale de l'Automobile's annual Formula One automobile racing championships....
from 1998 to 2005
http://www.prod.mobil1.com/racing/index.jsp. Since 2003, Mobil 1 has been the Official Lubricants of NASCAR and sponsors the Command Performance Award, which pays a monetary bonus to the highest-finishing Mobil 1 using team. Since 2002, it has been the title sponsor of the
12 Hours of SebringThe 12 Hours of Sebring is an annual motorsport endurance race for sports cars held at Sebring International Raceway, a former Army Air Force base in Sebring, Florida...
. Since 2008, it has been the title sponsor of the
Porsche SupercupThe Porsche Mobil 1 Supercup is the international motor racing series supporting the FIA Formula One World Championship organized by Porsche AG....
. Since 1998, Mobil 1 has been the Chevrolet specification for the Corvette.
Mobil from 1985 to 1993 sponsored the
Peter BrockPeter Geoffrey Brock, AM otherwise known as "Peter Perfect", "The King of the Mountain" or simply as "Brocky" was one of Australia's best-known and most successful motor racing drivers. Brock was most often associated with Holden for almost 40 years, although he raced vehicles of other...
Race Teams –
Holden Dealer TeamThe Holden Dealer Team was Holden’s semi-official racing team from 1969 until 1987, primarily contesting Australian Touring Car events but also rallying, rallycross and sports sedans during the 1970s...
and Advantage Racing in the
Australian Touring Car ChampionshipThe Australian Touring Car Championship is a touring car racing award held in Australia since 1960. The series itself is no longer contested, but the title lives on, with the winner of the V8 Supercar Championship Series awarded the trophy and title of Australian Touring Car Champion.-History:The...
. From 1994 onwards, Mobil was the Title Sponsor of the
Holden Racing TeamThe Holden Racing Team is a Melbourne based motor racing team. HRT is the most successful V8 Supercar racing team in the history of the category, having won the drivers championship six times, and the series signature race the Bathurst 1000 seven times...
. Brock from 1985 until his death, appeared in advertising for Mobil 1, including an international campaign that ran in the United States in 2000.
Mobil 1 was a longtime sponsor of
Penske RacingPenske Racing is a racing team that competes in the IndyCar Series and NASCAR. They also previously competed in road racing, and Formula One. Penske Racing is a division of Penske Corporation, and is owned and chaired by Roger Penske...
until 2010. On October 12, 2010 it was announced that Mobil 1 would replace Old Spice as the co-primary sponsor on the number 14 car of
Tony StewartAnthony Wayne "Tony" Stewart is an American auto racing driver and owner. Throughout his racing career, Stewart has won titles in Indy cars and stock cars as well as midget, sprint and USAC Silver Crown cars, giving him the recognition of "one of the finest racers of his generation."Stewart...
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