Mix-in
Encyclopedia
A mix-in is a term used to describe a dessert made of ice cream and another flavoring such as candy. Mix-in desserts are traditionally sold in an ice cream parlor
Ice cream parlor
Ice cream parlors are places that sell ice cream and frozen yogurt to consumers. Ice cream is normally sold in two varieties in these stores: soft-serve ice cream , and hard-packed, which has an assortment of flavors, as well as frozen yogurt, which is a low-fat alternative and tastes slightly...

 and are made at the time of ordering. Popular examples of this dessert include Dairy Queen
Dairy Queen
Dairy Queen, often abbreviated DQ, is a chain of soft serve and fast food restaurants owned by International Dairy Queen, Inc, who also owns Orange Julius and Karmelkorn. The name "Dairy Queen" is taken from the name of their soft serve product, which the company refers to as "Dairy Queen" or...

's Blizzard and, to a lesser extent, McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 McFlurry.

Product description

A mix-in is a type of dessert made with ice cream
Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...

 and another product that is either blended or folded in.

History

The concept of mixing in additional flavors at the time of ordering was created by Steve Herrell in 1973. Mr. Herrell founded Steve's Ice Cream
Steve's Ice Cream
Steve's Ice Cream was an ice-cream parlor chain which attracted media attention and long lines when owner Steve Herrell opened his first establishment at 191 Elm Street in Somerville, Massachusetts in 1973. It introduced the concept of super-premium ice cream and customized ice cream desserts using...

, near Boston, where they would crush Heath Bar
Heath bar
The Heath bar is an American candy bar made of toffee, marketed by L.S. Heath beginning in 1928, subsequently by Leaf, Inc., and since 1996 by Hershey....

s and other candies or confections and mix them into ice cream. His original term for the concept was "smoosh-ins". His system spread across the industry from his store, and became the model for many other ice cream businesses and desserts.

See also

  • Amy's Ice Creams
    Amy's Ice Creams
    Amy's Ice Creams is a privately-owned chain of ice cream shops in Texas with headquarters in Austin. The Austin Chronicle described Amy's as a "quintessentially Austin institution" which "dominates the local ice cream scene." Amy's ice cream is owned by Amy Simmons.-History:Known colloquially as...

     Texas based company founded by former Steve's employee
  • Cold Stone Creamery
    Cold Stone Creamery
    Cold Stone Creamery is an American-based ice cream parlor chain. The company, based in Scottsdale, Arizona, is owned and operated by Kahala Franchising, L.L.C. The company's main product is premium ice cream, or ice cream made with approximately 12-14% butterfat, that is made on location and...

  • Dairy Queen
    Dairy Queen
    Dairy Queen, often abbreviated DQ, is a chain of soft serve and fast food restaurants owned by International Dairy Queen, Inc, who also owns Orange Julius and Karmelkorn. The name "Dairy Queen" is taken from the name of their soft serve product, which the company refers to as "Dairy Queen" or...

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